Episode 3: How to Pitch The Media - Top Tips from Former 60 Minutes Producer Bryce Corbett
Bryce Corbett has done it all.
He’s worked as a reporter, writer, journalist and producer across 24 hour news, financial news, print features, women’s magazines, gossip columns, long format news and current affairs programs.
He’s also worked as an executive editor, in PR and crisis communications for small business and huge corporations.
He’s authored four best-selling books, including ghost writing well-known Australians, Rosie Batty and Turia Pitt's biographies.
He’s literally received thousands of media pitches across his career, and admits on some days had
so many story pitches in his inbox every day he just deleted most of them.
Like many journalists of his calibre and experience, Bryce has crossed to the dark side a couple of times and pitched stories from the PR side to the media, so if there was anyone who’s advice you should listen to about how to successfully pitch your story idea every-time, it’s Bryce Corbett.
From Sydney, London, Paris and now Brisbane, Bryce knows the language of the media, he has an intricate and in-depth knowledge about how it works.
He can pick a great story a mile away, and knows exactly how to build the right relationships and how NOT to burn them.
Now Bryce is in start-up land, working on one of the most successful Australian kids podcasts in the country, Squiz Kids, which has become hugely successfully across classrooms and school aged kids everywhere.
This is an episode you’re going to want to listen to over and over to squeeze every last morsel of information so you can put it into practise, so here you have it: How to Pitch the Media (top tips from the Inside) with my smart, savvy and very self-deprecating friend, Bryce Corbett.
