Liz Nable 0:00
It seems like a distant memory now, after COVID, floods, fires and god knows what else. But by the end of December 2019, Australia was in the grip of the worst drought in a century, month after month of no rain, the drought felt like it would never break. Farmers in their families were being crushed under the weight of huge loans, no crops to harvest and starving stock. It was dire country towns all over Australia, were literally on their knees. rural community support initiatives were popping up everywhere, but perhaps none so explosively successful or more popular than the buy from the Bush campaign. If you've been living under a rock somewhere, and incredibly have never heard of buy from the bush, essentially, it's a website that showcases small businesses and their wares from across rural and regional Australia. You know, when you purchase from buy from the bush, that you're directly supporting local small businesses from country towns, and back in 2019, every Australian wanted to do their bit to do just that. The response to the launch of the buy from the Bush campaign was insane. So it's safe to say buy from the Bush had a phenomenal effect on so many small businesses in regional Australia, particularly those featured on the side during its very early days. Peggy and tweak was one of those businesses, and its founder and director Emily Quigley is my guest today. Emily is a jewellery crafts woman and specialises in fresh water pearls. Every single piece she sells is handmade to order and Emily and her team make it all on location in her converted studio in trainee in far western New South Wales. So in Peggy and twig somehow found their way onto the Instagram pages of buy from the bush, her business exploded. She quit her job hired staff and just pumped out pearls 24/7 more media attention followed suit including Vogue and country style, and even a magazine cover. But once the circus died down, that's when things got serious. Emily still works 24/7 But her biggest issue isn't keeping up with demand anymore. She's got that sorted. It's her long game plan to continue to make incredible high quality pieces and show the world that Peggy and twig are no flash in the pan. They're in for the long haul. Hello, I'm Liz navel and you're listening to enable my business, the podcast. When I first started in small business almost 10 years ago, I had no idea what I was getting into. You see my background was in the media. I had spent 15 years as a television news journalist and reporter working at several major networks in Australia. And then as a freelancer in the US and around the world. I spent years dividing my time between working long shifts on a news desk and travelling the world chasing stories. It was unpredictable and exciting. Until it wasn't anymore. I decided I wanted a life where I was in charge of what happened next. And where I was working to build my own empire, not someone else's. I also never wanted to work a midnight new shift again. Now, I don't have to. There was a lot I had to learn about running my own business. But one thing I already had in the bag was how to get media coverage and free PR. I knew what the media wanted. I knew the secret formula for what made us and I knew how to leverage those organisations to build my business, get more exposure, and ultimately make more sales. During my decade of building my business, I have managed to get featured in almost every major news outlet in the country. I've been interviewed on television countless times had personal profiles written up in women's magazines, done point of view pieces for large newspapers, and be listed in top 100 List women in business and in my industry. And I've never spent a single cent on PR. I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses, let them in on the secret and they too could build their businesses, leveraging the media and gaining free PR. They could use my insights in the industry and my behind the scenes experience and take their business from Best Kept Secret to well known brand simply by following my formula. Welcome to enable my business the podcast
thank you so much, Emily for being a guest on this episode of enabled by business. Thanks, Liz. It's so lovely. To give the reader some context. We've now been talking for 34 minutes before we move in. So we're gonna have to rehash all the best bits of that conversation. So Emily to give people some calm Text obviously we have listeners from Sydney and New South Wales, Australia around the world. Give us some context of where you're talking to us from right now. Emily?
Emily Quigley 5:10
Yeah, so I'm in my studio and work room in training New South Wales. So that's central New South Wales, think of this state, basically right in the middle. If you know Dubbo, it's about an hour west of Dubbo. And so where an agricultural hub basically, at the moment, where cotton picking, we're also sowing winter, winter crops. So that's what my husband and his family, do. They, they're farmers. So there's a lot of farmers out here, but there's also a lot of women who are who have who have businesses and things on the site. So yeah, I would say that Trini is an agricultural hub, with a lot of movers and shakers. So absolutely.
Liz Nable 6:01
I mean, in my in my sort of adventures, you know, looking into having podcast guests in rural and regional Australia, Trangie, keeps coming up again. And again. It's like, the metropolitan city of Central West, it's even a Trangie reminds me of Australia, you know?
Emily Quigley 6:19
Great. Well, we do have it used to, I think it really used to be known for the Trangie races around Christmas time. But now, I don't know about you. But I think I wonder has that all started that knowing Trangie and the Central West? I wonder, has that all kind of peaked since the drought? I think we possibly. Yeah, because some people might recall the sort of drought initiative Buy From The Bush that Grace Brennan. Yep. Started. Where, and actually, I met a lot of our very loyal customers in Martin Place in Sydney, where I where I, where we had a table full of pearls, and there were lots of beautiful businesses from the bush, down in Martin Place selling, just before Christmas. So some people might have been there, there was so many people. So I feel like since since Grace launched that initiative, that businesses and towns in central New South Wales and just anyone who was affected by drought, a little bit more highlighted. And staying in the mines. Yeah, it's
Liz Nable 7:35
tricky is definitely on the map for sure. Right. In in kind of ironic contrast to sowing crops in cotton and farmers. Tell us a little bit about what you do and how you got started.
Emily Quigley 7:52
Yeah, so I am my business is called Peggy and Twig and I am a pearl, desert jewellery designer and maker, essentially. But, you know, this whole thing, it really started about 10 or 12 years ago, back at uni, I was at Armidale, and I was studying teaching and there wasn't a great deal of hours a week. So I would make jewellery in my, in my college room and sell it to friends. And then I would do markets. I had a little Honda Civic, hatchback. And I put three by three or maybe it was four by foot - I'm sure that wouldn't have fit in the back of this thing with the seats down. And I once a month I used to go to the Armidale markets and set it up with fabric covered button earrings. Oh my god. I used to make these silk necklaces like, I mean, I had stockists from home which was O'Connell in NSW.
Liz Nable 8:56
in like 2010 or something. Yeah, that that.
Emily Quigley 9:01
Yeah. And I had stockists from home to to Armidale . So when I go home once a once a semester, I think there would trimesters it, UNE I would just do a little drop off or I'd walk in and say this is what I've got. Would you like to fly it like and they would.
Liz Nable 9:23
How good is that?
Emily Quigley 9:24
Anyway, so that I did that for a bit and then I became a teacher and just used to make bits and pieces in the school holidays and I still had a few stalkers jumbled in orange have been a stalker since the beginning. They had gone through my fabric covered button earrings, the clay stage, but now we're we're settling now with family I think, hopefully Yeah, well. We're firmly in Pearl territory. Now. I do love working with pearls. They're classic At timeless, they transcend generations. I've got people who, you know, buy a particular style for their graduation. And then I have the 70 year old grandmother who buys them, you know, to wear day to day. So it's, it's, it's quite broad. But I guess to backtrack, I was teaching for about six years, in a really good job in orange, permanent position, which was hard to come by, as a young teacher. And I was dabbling in my holiday making and whatever serious I could just a hobby in all of its in all ways. And then I was getting, I suppose. I said, getting, like on staff, please, I have a slight difference between me and the next one was about 15 years. And I was just a bit like, Oh, these aren't my thing. But I just needed a bit of a change. So I, my boss for a year of unpaid leave. And I went to London. And I also moved out to George out here at training, it was in 2019. And I, it was kind of to trial it like, why would I leave it? It was a bit of a there's lots of things going on in that year. It was, yeah, I want to go to London and teach and then takeoff to travel and whatever. But I also need to just work out whether I'm a trainee go, yeah. Because you marry a farmer. And that will you stay
Liz Nable 11:46
exactly. for the long haul 100%.
Emily Quigley 11:51
And I love it. I love it out here. And I knew I actually just needed to be fine. But it was it's good to try. So I went overseas and got that on my system. And I had worked for a teaching every single school in London for two or three days a week, and then I'd take off on a train for Fall is really fun, just on my own. And I made a few friends every now and again. And and then one day, I was going off to a school. And I was on a bus and then something happened and the connection of the bus broke down. And I was like, I'm not gonna get to the school called the agency. I'm not going to make it. I'm really sorry. This has happened. And then I found myself in Hatton Garden area of London.
Liz Nable 12:39
I haven't been to London for like 20 years, but yes, I've heard of it.
Emily Quigley 12:43
So it's like this area where there's men in suits. Out the front of these doors. It's the weirdest place and I just thought what's going on here and then I noticed there was some jewellery. Interesting. So I sort of said to one of these men can what's in here and he's like, Oh, it's a it's a warehouse. Like, oh, can I come in this moment? Sorry,
Liz Nable 13:09
what a serendipitous moment
Emily Quigley 13:12
went upstairs. Oh my God is there were beads and pearls everywhere. And I just end the quality was just and so I bought a few and I remember thinking okay, I either either go to Brussels for a week or I buy these pills which 1am I going to do? Because budget Yeah, I got the pills. I actually just do it to Brussels and just stayed in a really crappy place. Um, but anyway, then I took a photo these pills and it's actually actually still on my Instagram. If you go on my Instagram Piggy and tweak, you scroll down and you can see that travel phase here. Scroll further you can see the clay phase.
Liz Nable 14:01
We have an erase the clay phase. You should honour it. Honour it out of your journey.
Emily Quigley 14:10
Yeah. And then I did a bit more travel. Then I came back. This is quite long winded list came back and we've got all day going back because it was a random hotchpotch a year so I was like yeah, I'll come back now and then I was I face pals I bought in Hatton Garden I made into some earrings. I look back on those earrings. Now that photo is still on the Instagram to the finesse and that and the craftsmanship in that is embarrassing. come a long way.
Liz Nable 14:52
I've come a long ways. This is like three
Emily Quigley 14:55
years ago. Yeah. I have been saying to us for a long time. So it is three Yeah,
Liz Nable 15:00
yeah, that seems sound.
Emily Quigley 15:04
Anyway, so but I haven't done anything else, Liz, I don't have kids. All I've done
Liz Nable 15:10
well, neither here nor there. Like it's pretty amazing to get where you are now in three years.
Emily Quigley 15:16
Thank you. That's really nice. I middle of the drought, right. So 2019 I left to go on this adventure without Georgia left you in a dust bowl. So that was really nice and generous of him to be happy for me. Yeah, you know. So encouraging. I actually said that in our wedding speech that was so generous. Because I almost had blinkers on I was just to go on a mission. I'm going to London and came back Grace Brennan, who may you wouldn't have known she, she she just she was she said the most amazing Australian a speech a few years ago. And she launched the bar from the bush initiative to get in rural and remote businesses out there, and to create a little bit of cash flow out here. So I returned from London, and I am essentially defector with a farmer. So I guess that put me in, and it was really generous of grace to share. I was one of the five first businesses to be shared, or were you, I really think leaders that being in that position is what helped being one of the first and people bought the poles. People bought them it was and then I just I was just working out of my sorry, then I was just working out of my or our house. But then at the same time and you know, like to give you an idea. I'd made my teaching my independent school teaching salary and made that in two months off the back a bite from the bush.
Liz Nable 17:02
Just just rewind for a second. So you come home, you may have earrings. Great
Emily Quigley 17:07
friend. Oh, sure. No, no grace. Grace. I don't know how she picked it up. i She just she found me on Instagram because I hadn't.
Liz Nable 17:17
Yep. And then she says, okay, and she puts you on there with four other businesses as the kind of launch pad for bites in the bush, which goes nuts.
Emily Quigley 17:25
Yeah, he kept posting. Yeah.
Liz Nable 17:28
Did you have a website? Like how did people buy?
Emily Quigley 17:31
Yeah, I had a not a Squarespace, but another kind of website. I forgotten. Big Cartel? Maybe?
Liz Nable 17:40
And did you sell out did it crash?
Unknown Speaker 17:42
It's glitchy couldn't do much on that platform. I, def I was I've always been made to order basically have had the materials there. So yeah, I'd love to get to a point where we have 100 of everything in stock. That's a dream. But yeah, and then this year of unpaid leave is drawing to a close. And I'm having to go back to orange to my job. And the job has changed a little bit over the year. So yeah, there'd been a bit of a restructure in it. And, and a bit of Yeah. And so I went back, went back to Orange. And, but and I was working at night on the business, and I was teaching during the day. And this was a school where you would you're involved with after school, co-curricular and you know, there's lots of extras. So I was finding the juggle a little bit tricky. But I also knew that I couldn't let go of Peggy & Twig. There's something in me that knew that. Yeah. And I always knew that teaching was a safe profession to get into. I, you know, I probably I'll be honest, and say I didn't do choose it or do it because I 100% loved it. It was probably a 90% love, and it was just a good way to get a job anywhere. And travel. So yeah.
Liz Nable 19:26
I mean, your story. I know, I know. It's hard when you're in it because it's only 2022 And you started in 2019, later half of 2019. And then, you know you've since sort of told me that you had made two months in two months you'd made your teacher salary.
Emily Quigley 19:45
Yeah. So
Liz Nable 19:48
you're trying to do both. You've gone back to school in Orange as a full time teacher doing your work at night, knowing that you've got to hang on because you see potentially this business and Assuming. And you know, there's that ability to make so much more than your teacher salary, you know, 10 times over, you've already proven that in the first few months of your business, you've made your teacher salary. And then tell me a bit about, like, fast forward a little bit to now into how you've grown staff, you know, percentage growth over the last few years, give me some sort of quantification of, because this is a pretty incredible growth story.
Emily Quigley 20:30
Just to go back a bit, I didn't see the thing is I didn't know where to go. I wasn't sure whether this, you know, this large sum of money was just a little bit of a quick windfall, because the bush, I didn't know if this was going to be consistent, or whether bafna Bush would drop off, or whether it would rain, and then the problem goes away. So people stopped buying pearls, I wasn't sure. And that was the tussle in my head about going back. And also this feeling of letting them down. They've given me a year round pay later, they've held my permanent position. So should I go back, you know, it's the right human thing to do to go back. These sorts of things. I now know that everyone, I always knew that I now know that everyone is so replaceable, and I probably shouldn't have gone back like the gym teacher in that first. Actually, I did a good job everyone learned to read. But you know, that's a really big learning do what's right for you. Yeah. And, but in terms of how I think in terms of growth? We didn't really well in COVID. Yeah. Because everyone was on a screen. And you might have been wearing track pants. But everything above your chest was on and you had your earrings on. Yeah. So there were lots of people who were buying for that. But also because I was sitting at home scrolling. So I feel like I went I actually left my job. I resigned in the first four weeks of going back. Oh, wow. Yeah, I know, it was very bad. felt sick,
Liz Nable 22:22
and laid off.
Emily Quigley 22:25
And then they said, No, you have to stay till the end of term too. So like, cool. Do it. And that was yeah, that was a massive growth, I guess to answer your question with every year, we've grown over 200% Every year, and I haven't done that on my own at all. Throughout that time, we've had up to seven people in the team. Not all full time. You know, someone might work one day a week, some people might work two days a week I've had people making in orange remotely and in Newcastle and in Byron. And then shipping earrings to me packers, it's changed at the moment, I have three really consistent people who are on my team. They're wonderful. They're local girls. And then I have two wonderful girls who are at the local school who are the builders, daughter, daughters, the builder who and the builder renovated this, this docking station agent into a studio and store so it's really nice and full circle. I feel like we're in a really steady place. Now. We've got consistency. This I think the girls on the team. You know, they have their responsibilities, and I think it feels good.
Liz Nable 23:53
I have a random question that I'm going to ask you that has nothing to do with the media. But I have to ask this because I'm fascinated by the quality of your pearls. Where do you source them from? Are they all Australian and you have any other sort of non negotiables about where you source the materials from because we talked before we started recording about copycats and that sort of thing. So what what are your non negotiables and in terms of
Unknown Speaker 24:20
so all of our freshwater pearls. They come from there. They're imported from Japan, Hong Kong, China, America. I have a rep in Melbourne who sources the best and so then my guess my non negotiable is they all have to be AAA graded. And and yeah, AAA and then when they arrive, I've actually found in the last two years. When they arrive it's the quality is not as good and so our grading process is quite intense, right? And we send about 80% back. Oh, wow. Yeah. Because I feel like as soon as we drop, I mean, I could easily I could easily do you think of the Frankie pearls? So really large hoops with lots of pearls on that. Yeah, I usually put in there an a great pearl AAA is the best. And you wouldn't know. But that wouldn't be Peggy and Twig. That would be someone who has been "inspired" by Peggy and Twig. And is making something similar. Yeah. So that that point of difference, all of our gold, nine carat gold and gold filled supplies come from a family run business in Melbourne as well. Oh, wow. Cool. See, I'd love to actually stock some salt water pearls that are Australian. Yeah. But it's jumping up into a different price bracket that would put us in $2000, $3000 mark. And I think I'd have to sort of change the model a little bit. Yeah. So we have freshwater. But very high quality. Yeah. Because yeah, the rep the people who are who are kind of I would probably say that there's a few people out there who are possibly breaching some artistic artistic craftsmanship
Liz Nable 26:26
with their "inspired" designs? Yeah.
Emily Quigley 26:29
Yeah. And I like as a consumer, like, I'm a really good shopper. You I shop. And I love shopping. And I love looking. But I don't like seeing the same things. No. And so I I want to see something different. And so I just think I see in all areas of retail, I see. Business like product or service based industries who have a perceived level of success. They are the ones who tend to have a replication issue.
Liz Nable 27:10
Yeah. It's tough. It's really tough. And so
Unknown Speaker 27:15
what I do, what I do just sort of just, I used to really worry about it. Because there are, there are quite a few people. When I think of the back of Buy From The Bush actually everyone thought Yeah, I can start the site hustle. I think in the last two years, and maybe because I'm just in the industry, I've noticed it. And I used to be really worried about it. But now. Now I'm not it's funny how we're talking about this before we started recording, I'm not worried about it anymore. I don't think should be, I've got someone who looks at it keeps an eye on and you know, we'll send out the Cease and Desist if we have to. But it's not, I don't I don't concentrate on it. I concentrate on really good photography. Really good product, great collaborations. And I would love to spend more time on PR, but I'm not there yet.
Liz Nable 28:13
So I come in the business has exploded and you quit teaching and you've by nature, I guess The Buy From The Bush helped the business explode initially, and kind of inspired a whole heap of copycats, which are sort of by the by now. But it also must have triggered media attention from other I saw on your website, you've been featured in Vogue, Country Style. We've had a bunch of media kind of approach you and feature your product. Tell me a bit about that. Did that come off the back of Buy From The Bush? And how did that did that then take you to the next level? Or is that just a nice kind of complement to what you already had?
Unknown Speaker 28:55
Yeah, I think Buy From The Bush certainly gave my business Peggy and Twig the leverage to in, you know, to take on other opportunities. I really I I feel like my customer may not be 100% in the marketplace of Buy From The Bush anymore. I know that or as much I know that a lot of our customers aren't in central west New South Wales or all that. Yeah. So I feel like we're we're shipping to different areas. So to answer your question, I really think that we I have taken the momentum kept the momentum going from back from the Buy From The Bush gave us and I think that's where publications start to notice you perhaps or because I've never sent earrings to anyone. Or actually I did last week I sent one to Lauren Charge to a love in Newcastle. She designed SALT at Shoal Bay, and it's divine. Oh my god, amazing. So that I have since on top of that. So I've never tried to attract it. I guess it's connections. I guess. Abby Meili is a is a friend and photographer and you know, and you know, her sister is Jemima, who's at Saddler & Co I think it's connections. It's all these weak ties that become really strong. And then, you know, Abby knows, you know, editors and things like that. And that's, yeah, that's how I feel I have popped up in places that I have. But I also also think about Liz, I could just be doing so much more.
Liz Nable 30:53
Definitely. Yeah, yes. But
Emily Quigley 30:57
I'm just focusing on, you know, in that 2019 moment, when we were when I was teaching five year olds on Zoom,
Liz Nable 31:04
that was, Oh, my God.
Emily Quigley 31:06
I know, one of the ladies on staff said, just to clear your mind. And because, you know, and for something else, watch gets subscribed to masterclass, so I just subscribed. And I listened to actually just binged
Liz Nable 31:26
all of Sara Blakely things? Oh, yeah. Right from space,
Emily Quigley 31:30
of space. She's amazing. And then from there, I just thought, I just need to pare it back. And go make it, sell it build awareness. That's just what I do all the time now, because I don't have time to do anything else. That was what I took away from her. And I think that really helps me It simplifies it when everything gets too hard with all the business hats.
Liz Nable 31:59
Where do you think you'd be without that exposure from buy from the bush? Do you think? You know, I'm sure that, you know, maybe some people might be like, well, she only exploded because, you know, she was featured on by from the bush, you know, we were talking about tall poppy syndrome before we hit record as well. And, you know, if you're not in small business, that's easy to say, because you don't understand what goes on behind the scenes. Do you think the trajectory maybe would have still happened, but it would have been slower? Like what what do you feel? How do you feel about how NEBOSH changed?
Emily Quigley 32:34
I'd still be teaching. I would still be teaching I if it wasn't for Grace Brennan and her initiative with fire from the bush, I would not have had that. I would, I mean, I could have certainly tried. But I wouldn't have had the confidence and the backing to know that I could jump into something and leave later salary. It's a really big deal to leave a salary with paid sick leave, like with you know, and entitlements and all of those sorts of things. As I you know, I had a home loan too, so I had a lot to consider. And so to answer your question, I I would still be teaching for sure if it wasn't for buy from the bush. Really? Absolutely.
Liz Nable 33:27
I mean, I've seen I first came across your product as you know, in jumbled in orange and fell in love with it. You are very, very talented crafts woman. And you know, and since then, you know when you see something once and now I see it everywhere. I don't know it's because now I'm aware of your brand, but I feel like it's everywhere. And I went to the the jumbled conference, the huddle a few last month, and it seemed like everyone was wearing pearls, your pearls? So, I don't know about that. But I think would you have any advice for business owners not necessarily jewellery makers, or crafts people but but, you know, anyone who's would would potentially be in your position thinking, Well, if that's just luck, that she got that exposure, and look where she's grown. And obviously, you've taken that opportunity and run with it, you know, 150%, which is why you are where you are today. But what advice would you give to another small business owner who's like, well, what if I don't get that big break?
Emily Quigley 34:29
I think cuz, I mean, you hear it a lot. Consistency is key. I think. Don't try and be someone you're not like, you know, and find. Oh, let me think I think it's I think it's always a mark of success. If you can see if you see a product and you just know where it's from. You know, I just think that in when you're scrolling Instagram before you even see where it's from. It's used See a particular type of photography or you see your product? Even if it's a new product, you're drawn back to where that what that brand is not being articulate enough.
Liz Nable 35:11
Exactly what you're saying. I know exam.
Emily Quigley 35:15
Yeah, so I think good photography, a strong brand, a message values, I just think all of those things seep through in saying that I I don't necessarily have a a business plan. I don't think you need a business plan to start. I go by the quarter. But I think yeah, I think and then just bring it back to make it sell it build awareness or, you know, I think that is a simple. Yeah, I think and just get it out there, I think yeah. And find a good stock that's jumbled her have helped me so much with and especially with their following if they. And that's really interesting, too, because if you look at jumbled, you go on their Instagram page. It's very colourful. And if you go on to my Instagram page, I'm very neutral. Yeah, I think that's been interesting for me, even though you would think that we that jumbled was a different market to mine. It still resonates. And so drawing out who your customer is, and really targeting them. I know that my customer is bridal. You know, prospect people aged graduates that are kind of like 18 to 20 or 25 to 35, or people who aren't in that bracket who want to be 25 to 35. From all the comments, that's just what I think I just think that's who it is. And then there's, I had a beautiful grandmother in the other day. Who bought a necklace. I just thought I would think that that that necklace has been so hot with 27 to 30 year olds. Yeah.
Liz Nable 37:14
So anyway, amazing. But they are timeless pieces,
Emily Quigley 37:19
that you've got to find your point of difference, because it's so boring to come across the same thing. Yes, that and if it's marketed the same if it's if it's on the same marble plate, as you know, it's pouring to see that again. Yeah. I think what I've tried to do too, I've actually been trying to find my point of difference within my own brand and elevate to nine karat gold to to create something else that isn't similar to what people who have been inspired by me are doing. Yeah, so I've, you'll find that on my Instagram page. I am not. I'm not sharing our Signature Collection, which is our best seller. I'm sharing other things so that we look different. Yeah, but so if I call them in and they land on the site, they're still going to those top five products that aren't actually marketed. Bringing in the nine karat gold. Yeah, it's created this aspirational product, that even though it's only probably 15% of our sales, you know, month to month, it is something that people aspire to. And okay, I love that. But I'll just get the Lila earrings for now. They're the $70 pair. And so I think having that range, has added a little bit of gravitas to the to the business, and especially because all of the gold findings and hardware are cast in Melbourne in a family run business. I think that that's, you know, that I really like that.
Liz Nable 39:00
I think I think in any business, particularly if you have inspired people to do something very, very similar to you. They can't copy you, they can't, they'll never be able to replicate exactly. Because you're constantly be evolving and moving the business along. So the longer you're in business, I mean, you are relatively new in business.
Emily Quigley 39:23
And you Yes, and it's changing monthly is like you know, only really got back to it hardcore in March and now but in June and now I'm creating this kind of concept store, which is like an of my I found that people are really into like the shirt I'm wearing. Yeah, a lot of girls do you know, and I thought, oh, nice making any money on the shirt, but do you want the ear so I brought a few things together to now having a bricks and mortar store is something that other People and a work room that is just behind me that, you know, isn't part of the house as I mean it was, is having a purposeful space for people to
Liz Nable 40:12
come. Tell me where people can find you.
Emily Quigley 40:16
Yeah, so we are online Peggy and tweak.com. Today you on Instagram, Peggy and tweak Facebook also Peggy and twig. But Instagram is really the place and subscribe to through the site to our newsletter and we often push out some little fun things for our subscribers. So yeah,
Liz Nable 40:39
yeah, well, thank you.
Emily Quigley 40:41
You can visit us in training. Often I get emails saying which Air B&B should we stay at? And I go, Oh, god,
Liz Nable 40:49
oh my god. Yeah, coming to Trangie.
Emily Quigley 40:53
You should. Repose in Dubbo look up The Repose on Airbnb. That's where I'd stay. Well, Devon
Liz Nable 41:00
poses mentioned in the podcast episode just before you because they interviewed Jemima from Saddler & Co and cross promoting all over the central west. Great. And there's a special promo code for anyone listening to this podcast. We'll put it in the link. Sorry, show notes and a lovely promo code. Very generous of you, Emily. Yeah, we'll be buying myself a pair of earrings as soon as we get off.
Emily Quigley 41:27
Wonderful. Thanks, please. No worries, it
Liz Nable 41:30
was an absolute pleasure to chat to you. Thank you. Thank you for listening to this episode of Nable My Business. If you've loved it, please share it on Instagram and Facebook for your friends. I'm all about listening and learning from you, my audience. So please pop a review on iTunes and let me know how you're enjoying the show. I'd love to hear from you. So if you have any questions, email me at Liz at Liz naval.com. And if you want to know more about what I do, head over to Liz nabal.com. I truly hope this podcast is a game changer for you. Whether you're a small business owner, franchisee you have a side hustle or you're just starting out. This is where you truly begin to build your own empire and the life of your dreams.
Transcribed by https://otter.ai
