Liz Nable 0:00
I have to be honest, this episode of the podcast has been one of my favourites to record because it's all about podcasts. We're talking pitching to podcasts, how they work, the benefits the differences between pitching your business to a podcast, versus say TV or print media, and the organic superpower of sharing your business or brand story with the luxury of time. You see, when you're featured in other media forms, like live TV, or a magazine, for example, there's almost always limits time limits of maybe two or three minutes, or there's word count restrictions, and there's deadlines to meet. With podcasts. There's none of that is casual, genuine, honest conversations with none of the pressures of live TV or unrealistic deadlines. However, with that luxury of what could be anywhere up to 60 minutes per podcast appearance, comes the challenges of being able to share the story of your business or your personal brand, in a way that keeps the audience captivated and connected to you and still listening in 60 minutes from now, and that's no mean feat. My guest today is a podcasting expert. Caitlin jarred is the co host of Australia's top rated business podcast, Lady Brains, a finalist in the best business podcast category at the 2022 Australian Podcast Awards, and was the first official podcast partner of the Australian Fashion Week. She also co-founded Lady Brains the company, an Australian media and education platform that helps women turn their business ideas into action. Lady brains connects founders brands, mentors and investors through invite and referral only events offers Business mentorship through the Brains Trust Programme, and runs an online course Basecamp that helps aspiring founders turn their ideas into a reality. Prior to launching Lady Brains, Caitlin worked as a business and brand strategist with a double degree in Business Marketing and Arts, Communication and Media Studies, Sociology from Monash Monash University, and a certificate in positive psychology from the University of Melbourne, Caitlin has nurtured and mentored multiple female entrepreneurs to build multimillion dollar businesses. Caitlin is also one of our esteemed guest experts inside this round of the Media Masters Academy which launches on Tuesday, May 16. She will be hosting our pitching podcasts module inside the course and presenting her masterclass live, where students will get exclusive access to share their brand stories with her practice their podcasts pictures, and take Caitlin's expert feedback to land their first podcast interviews and appearances. So turn the volume up now, turn your phone to do not disturb. This is one episode, you're going to want to be in John. Hello, I'm Liz Nabal. And you're listening to enable my business, the podcast. When I first started in small business almost 10 years ago, I had no idea what I was getting into. You see my background was in the media. I had spent 15 years as a television news journalist and reporter working at several major networks in Australia. And then as a freelancer in the US and around the world. I spent years dividing my time between working long shifts on a news desk and travelling the world chasing stories. It was unpredictable and exciting. Until it wasn't anymore. I decided I wanted to live where I was in charge of what happened next. And where I was working to build my own empire, not someone else's. I also never wanted to work a midnight news shift again. Now, I don't have to. There was a lot I had to learn about running my own business. But one thing I already had in the bag was how to get media coverage and free PR. I knew what the media wanted. I knew the secret formula for what made us and I knew how to leverage those organisations to build my business, get more exposure and ultimately make more sales. During my decade of building my business, I have managed to get featured in almost every major news outlet in the country. I've been interviewed on television countless times, had personal profiles written up in women's magazines, done point of view pieces for large newspapers, and been listed in top 100 lists of women in business and in my industry. And I've never spent a single cent on PR. I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses, let them in on the secret and they too could build their businesses, leveraging the media and gaining free PR. They could use my insights in the industry and my behind the scenes experience and take their business from Best Kept Secret to well known brand simply by following my formula Welcome to enable my business, the podcast. Hi, Caitlin, and thank you so much for joining us on the Nable my business podcast.
Speaker 2 5:10
Thank you, Liz, thanks for having me. I'm really excited to be here.
Liz Nable 5:13
I feel a bit nervous, I have to say, because you're the podcast expert, and I'm interviewing you on my podcast. So hopefully there's no judgement here if I'm doing this the wrong way.
Speaker 2 5:24
Oh, absolutely. No judgement. I mean, I love that it's so funny, I still always just get nervous jumping on whether with you know, an amazing female founder. So those nerves don't go away. But I think that's quite humbling. Like, it's nice. It's nice to feel that way. It's because you care about the conversation you're about to have. So no judgement here. I'm, I'm just yeah, I'm really happy to have this conversation with you. So thank you,
Liz Nable 5:48
you can give me some tips when we get off. Done. So you are the co- founder and co host, the lady brains podcast, which is a super successful podcast that features female founders and female led businesses. Tell me a little bit about your background and your like foray into podcasting? And how that all eventuate and then we're going to talk about the podcast itself.
Speaker 2 6:13
Yeah. Oh, my God, I always say, How long do you have, but I will, I'll give you the very, very short version. So I was about seven years ago now. And myself, my two co founders at the time, and and met Eva, we were all kind of doing different things. To be honest, I was already working for myself. I was a brand and marketing consultant in the positive psychology and wellbeing space. And she was working for Mecca. So she was surrounded by a lot of women, but you know, it was more of a, I guess, a corporate environment that she was working in. And then maybe again, she has like a bit of a business idea bubbling away. And so the three of us just wanted to create a space where women who were interested in starting a business, or perhaps had one or just had that entrepreneurial mindset, could come together and have really beautiful, raw, open, honest conversations about what it's like to be a woman in business at that time. And so we started this dinner series called The Lady Brains Supper Club. And it just, it was an amazing opportunity, again, for everyone to just come together with like, you know, check your ego at the door come in, sit down, doesn't matter where you're at, in the journey. Let's just like, let's just really pull back the curtain actually have an honest conversation, like, how hard is this? Or how easy is this? Or what did you achieve last week, or where have you absolutely just like failed. So it was really quite an amazing experience. Because I was going to a lot of networking events, I had started to go to a lot of networking events, again, to find my tribe to find my people. But what I found was that there was so many people there, you know, as going to these big conferences, there'd be like 100 people, and it's really hard to go in and just start having these, you know, honest, intimate conversation. It's not really the environment, it's a great learning environment. And it is a great way to perhaps take away, you know, a business card and a connection, make a connection, but I found what was missing. And what the three of us had found was that we weren't able to find that space where we could sit down and have a really truthful, honest chat. And so that's what we created. And it was, you know, application, it grew by word of mouth, people were inviting their friends and other co founders that were in their networks. And you know, we had beautiful table topic cards, really good food, good wine, and it was really safe environment. And it, it just spread it spread like wildfire. And we ended up booking out restaurants in Melbourne, which is really, really cool. And wow, and curating just a really beautiful space. And, you know, we'd get sponsors on board and, and, and, you know, sometimes they'd turn out, I remember one, we booked out this entire restaurant in Richmond, and it ended up like a dance party at the end, you know, the hotel that the restaurant owners ended up leaving us the keys now we're just like, Okay, you guys just close this late, like, You're not going anywhere. And so all these like that, after we'd you know, poured our hearts out about what it's like to start and scale a business. We were then all on the dance floor, just dancing and letting go and it was so fun. And then what we realised Oh, no, it was hilarious. It was really so cool. Like I told him about it. Now I'm like, Oh, I got I want to do them again. But what we realised was that we couldn't scale like it was hard to scale. Right? You know, you've only got so many bums that you can bums on seats that you can fill. So we decided I remember round one of those tables, one of that one at one of those dinners. We decided, Hey, why these conversations are amazing. Why don't we start a podcast so people can start to hear what we're talking about and what like what's really making a difference and the aha moments that we're having around the dinner table. Wouldn't it be cool if people from around the world could could tap into that? And so We are we started the lady brands podcast.
Liz Nable 10:02
Cool, that's awesome. And that, and that really does resonate. Because when I started my first business 11 years ago now, and I remember, by about a year in thinking, this is quite lonely, like, I don't really have, you know, you can talk to your friends about it, and you know, but you don't really want to bore them with the ins and outs of growing your business. And they don't really know nor that they care, really, I think if I didn't have my own business, I'd be the same about spreadsheets and sales and revenue and cash while we choose. And so I was looking for that tribe. And you're right, you do go into these networking events where there's hundreds of people, and you do meet a couple of people. But it's also quite hard to get any intimate relationships or any strong bonds, you know, at a lunch or a breakfast, where there's someone speaking for the most part. And so that's really interesting. So and did you realise that there would be this explosion in in people who were listening to the stories that you were sharing? I mean, podcasting has obviously, come quite a long way. And it's a very popular way for people to get information now.
Speaker 2 11:08
Yeah, look, it has come a long, long way. I remember, in the early days, when we signed to a network and we self produced for about a year, I think, a year or two. And then we signed with the network. And I remember when we signed the comment that the head of podcasting made was, it's like the Wild Wild West, like podcasting was just so knew at the time, and nobody really knew. How do we make money off of it? How do we grow our audience how to you know, there was so many questions that were bubbling away. But yes, sir, yes, it definitely. It definitely has come come a long way. But here's the question.
Liz Nable 11:47
Did you realise it would explode in popularity? So
Speaker 2 11:50
sorry, I was I go way back. That's okay. Sorry, I just got that bit up. Did I expect it to? Did I expect it to explode in popularity? I guess no one could have predicted the landscape. Right. I and what's interesting is, we all have different ways that we prefer to learn. I still love reading, I still love reading a lot of people do, but then Oh, my God, you just you would you could see, for those that prefer the medium, like audio mediums to learn, podcasting just exploded, and it became their number one, their primary way to learn. So it was really interesting watching behaviour change over the time over that time, you know, and you'd be sharing book recommendations. And then that started to slowly change into podcast recommendations. And, you know, literally book clubs would go and discuss podcast episodes. I remember someone, you know, reached out via email and just said, you know, absolutely love this episode. You know, it's such and such, and we were discussing it in our in our book club. And I just thought, wow, like you starting to see how the environment is changing to accommodate for podcast podcasting as a really crucial and critical medium. Not just to learn, but just, you know, in society. And yeah, that was pretty amazing. So did I predict it? I mean, look, I did definitely, you could say the app, the uptake, and more and more shows were, were, I guess, being created, you know, the rise of crime, podcasting was just exploding. And yeah, and naturally, you know, lots of business podcasts coming out. So we saw an opportunity, hence why we started it. But to predict that it was going to grow and become what it is today. No, I don't know. I'm trying to think back. I don't think I did. I don't think I did it, which has been really cool.
Liz Nable 13:46
That is That is really cool. Tell me a bit about the podcast itself. Like who the people that you're profiling, what did the story that was the premise behind the podcast and, and the kinds of stories that you're sharing and the end goal, I guess, that you're delivering to your listeners?
Speaker 2 14:00
Yeah. So again, you know, when I think back to the beginning, the whole premise was to create a show where we could share the stories of incredible women, not only here in Australia, but also around the world. And the large majority are Australian female founders. But we have interviewed some women in the US and UK, New Zealand, a few other spots. So we wanted to be able to profile women that were doing amazing things. I think the second thing that we wanted to be able to do was to again, tell the story behind the story. So what I what I love about podcasting is that you're able to share your own story, your personal story, or your personal kind of, you know, share your personal brand as well as the brand that you're building. And it may be one in the same but in your own words and really tell that in an authentic way. So that you know what we saw That's basically what we wanted to do. Like, we don't want the shiny PR story, we really want the story that you can come and sit down kind of like, again, the conversations that we were having around the dinner table. Like, let's keep it real. And I remember in one of our early openings, one of our early podcast intros, it's said, you know, there's no such thing as an overnight success. And there really isn't, I mean, maybe you're one of the lucky ones is probably, you know, maybe 1% of, of founders that, you know, find success really quickly. But the large majority of our start, it takes like, at least 10 years to kind of feel like, okay, I'm now I'm at the start now we're now we're, you know, really kicking off. And I yeah, I just remember, we would always talk to them say like, how long has it taken for you to feel like that, that overnight success, and most founders would say around that 10 year mark. And so again, it was like, what has happened between when you started, and that moment where everything is just taken off? Or it's or you finally feel like you've sunk into where you're meant to be and the success of the business and, and sometimes some founders don't even ever feel that way. They feel like they've reached that point. But the point of the conversation was to have an honest and honest conversation. And, and that's what we try to do, we try to get people to tell the story behind the story. And, and not sugarcoat anything, because it's really easy to go out there and say, Yeah, I did all this. And, and, you know, I've had all these successes, but what people really want to hear from me more often than not, is where, where, you know, things have gone wrong, because I think they're also the most important teachable lessons, there are teachable moments. And so while you know, we do ask people to share their vulnerabilities and where perhaps they have failed. We're also asking them to share what are the lessons that came out of that moment? Yeah. So it's really it's a podcast about vulnerability at the end of the day. But we've just we've, you know, the lens is, is business. Yeah. And it just depends on the day, how much or how little you want to share. And we try and get as much out of them as possible. But yeah, hopefully, you know, we've we've kind of done our job. And I think that's what what makes the podcast a success.
Liz Nable 17:17
Yeah, 100% I am all about the vulnerability and the transparency in your story. And we teach that inside the media masters course the first few weeks, crafting your brand story out you your signature brand story. And we teach you know, our students how to share the lows and the highs because when people and you'll probably see, I'm assure you that this is what is so successful about the podcast is your listeners are thinking they're just like me, I'm just like her if she can make it. So can I and and your worst day is when you're listening to those podcasts that inspire you, those low moments that you hear about shared by someone you admire, is just the kind of inspiration that you need to keep going.
Speaker 2 18:00
Yeah, I mean, he makes such a great point where it's like, that's, that's it, what what I didn't have or what I couldn't see was someone that I wanted to be like, in order to go out and do that thing and achieve that thing, right you need to have, you need to have a inspect you need, you need to have someone there that you can identify with, that looks like you and sounds like you and is achieving the things that you want to achieve in order to create that pathway. Because it's really hard. It's really hard to create a vision or to work towards something when there isn't, isn't a blueprint. So what we were trying to do was, again, to share more of the stories of successful female founders in order to help other you know, women founders that that perhaps felt isolated, felt lonely, felt like there wasn't someone that they could look up to and identify with. And that's exactly exactly why we created it. A lot of the
Liz Nable 18:58
female founders I speak to and female entrepreneurs, women led businesses. Not I wouldn't say a lot I'd say there is a there's a portion of founders who feel uncomfortable about sharing that the vulnerable parts of their story. Why is that so important that transparency and sharing that the journey itself, as opposed? I mean, I know that I find it so disingenuous when I hear stories that don't include the lows, that's just me, maybe I just like feeling that point of resonation. But in from the stories that you've had featured on the podcast, what do you think people resonate with the most when someone is vulnerable like that and when they're sharing those those failures?
Speaker 2 19:44
Yeah, it's such a great question. I, I think that sharing, being open and being vulnerable, is it's a shortcut to connecting with your audience connecting with the listeners, perhaps they're new, perhaps they're already in your community already. But it's, it's just, I mean, to me, it's quite, you know, obvious, it's like, life is hard. We all experience, we all experience our ups and downs, inside and outside of business. Right? And, you know, you'll sit down with your friend and go, Oh, my God, I had a shitty day today. Or, you know, you'll call your partner or, you know, your your mom and, and, and have that conversation, you know, like, it today was hard, or this happened in my life and, you know, how am I going to fix it, and it's exactly the same in business and, and I find that really humanising I find that really relatable. It isn't a straight line, I mean, you know, right now, we're seeing so many businesses having to make mass redundant redundancies closed their doors, you know, we're seeing a lot of sick, what was perceived as successful startups, especially a lot of those startups that have raised a lot of capital, closing their doors, and that is the reality of business, that is the reality. And sometimes, especially when we've been kind of in this, this amazing bubble over the last few years, where businesses have been booming, and, you know, there's been a lot of capital, you know, accessed by, you know, founders, it's been easy to kind of speak to the highs and ride that that wave and talk about how great, you know, the business is going and, and yes, like, that is important, don't get me wrong, you know, we have to celebrate all of those moments, those high points. But that is because it is so hard on the other side of the coin. Yeah. And so that's why sharing all of that, again, it just makes you human, it makes you relatable. And as I said earlier, you know, being able to then identify what happened, and the lessons and being able to share those lessons will help somebody else, perhaps not make that same mistake, not walked out down that path, or find the resources that they need, in order to mitigate perhaps some of the risks that, you know, they've identified in your story that they can see in their own business.
Liz Nable 22:25
I, from a purely business standpoint, and I agree with you, 100%, you're so right, it allows someone to see themselves in your story and connect with you. And I feel like it also helps them connect with your brand or to set your brand. apart from your competitors. They feel like they know you so they invest in your product or your service or, or your brand because they know your story. And they and they almost feel like there's this connection with you. Particularly if you do have a you know, a lot of us working in businesses, whether the market is crowded, there's lots of competition. And I feel like knowing your story, what's what's like gives your brand and personality I guess your personality, your tone of voice?
Speaker 2 23:10
Ah, absolutely. I mean that what's that saying people don't buy what you do they buy why you do it. Right. And that is just that speaks to podcasting. That is podcasting one on one, because you know, there to talk about, you know, I have such a great product or great service. And you know, this is the brand, you can talk about your brand. But even still, you're not even really talking about your brand. You are talking about yourself, it is about you it's about it's how you communicate, and control that narrative, which is again, so unique, being able to sit on a podcast and and control that, that control the tempo control the narrative control the stories that you'd like to tell, but that is your opportunity to connect like it comes down to that that is the most important thing. It isn't about the product or the service that you have to offer them. And you can definitely you know, highlight that and talk about that in a way that feels natural and easy. But at the end of the day, your buyers want to understand why you're doing what you're doing. Where your potential buyers, right, which are the people that are listening, and and that comes down to understanding your vision, understanding your purpose, understanding your values, all the wonderful things that surround your business and, and just give a bit of weight to why it is that you do what you do.
Liz Nable 24:33
Can you tell me a little bit about some of the most memorable guests or guests you've had on the show and, and what was so memorable about their stories? What I'm trying to dispel students in the audience is people hear these incredible brand stories of these deep lows and these high highs and they're like, Well, I'm not that exciting. Like my story's not that exciting. It doesn't need to be that exciting. I guess it just needs to be genuine and and honest because like you say it's unique to you, but what are some Other stories you've this sort of stuck with you the most and some of the founders you've had on that you've felt your audience has connected with really quickly.
Speaker 2 25:08
Ah, gosh, that's a big question. So many. Where do I even start? I think what I would say has been really what's been interesting is, it doesn't really matter who you are and the size of your business, it all comes down to how you share your story. And so we've had some founders who naturally just have a small business, smaller audience size, that have resonated, and their and their episode has blown up and done extremely well. You know, in particular, I'm thinking of Sarah Neal, who is the founder of fashion app, Miss Taylor. And she came on the podcast, and she was just so honest, so authentic, so real, like it's worth going and listening to how she responded to the questions, but just what she was also willing to offer up, and she really didn't hold back. And I also just love her, you can just hear the conviction and the passion and the drive in her voice. She just brought the energy, right. That's really important. You know, I also really loved kind of, you know, looking at this from a slightly different perspective. We were fortunate enough to head over to New York and do a bit of a recording trip over there. I was able, yeah, I was able to record Baba. Last time. I was able to record Baba Rivera. She at the time, x x herba. started her own marketing agency now has a haircare brand, my ceremonia, which we haven't. She hadn't started at the time. But we were sure what was cool was we reached out we told her we were coming to New York. And this is so unique, but she ended up inviting us to her holiday home in upstate New York. And so we went and we stayed with her for a night. And like it really to think back. It's quite an amazing experience. But what she created in that moment, right? I mean, yes, the podcast probably only goes for 45 minutes, an hour, whatever it is. But we just had the most profound, beautiful conversations. While we were out there, like we she invited us out, we stayed her little cabin. It was just one night, we took the train out from Manhattan. And and yeah, you know, she's, she created that experience. And so while I mean, she does have a great story, but again, it was just, we were bought into her as a person, her as a human, she took us on this journey. And like that was cool. Obviously, not everyone had the opportunity to do that. But I guess what I'm trying to say she created an experience around that opportunity for her to be on our podcast. That one definitely resonated. Obviously, I mean, you know, gosh, the queen of beauty. Joe Hogan, founder of Mecca, now has an incredible one. We pursued her for so long. And we finally were able to interview her at Mecca in Richmond in a in a, in their offices in the new product room. I think it was it was surrounded by all these new beauty products. It was great. You know, again, probably, you know what's interesting, actually, about that one now that I start to talk about it is, of course, she probably didn't go into the depths of the business in those early days, right. Like, you know, she's quite a private person. Yeah. But even in well, she is quite naturally a private person and doesn't share her story that often. But again, what she did was the depth of her storytelling, and how and her frameworks like how she thinks about things like she talks, she was speaking about how she thinks about selling, right, and how she turns sales into a game and how she loves rejection. And like her just what she was doing was kind of taking us inside her brain. It was like a peek inside her brain and how she operates. Now again, an entirely different perspective and a different way of telling the story rather than this is what happened to XYZ. But this is how I go about things. And this is why it's important. And so it was just this amazing insight into her brain. And again, you know, you've got to think about well, if I'm going on a podcast, what do I want to what do I want to be known for? Yeah. Where am I an expert in? What are some of the stories that are just gonna hit home? Hmm. So she was also great. That was that was a fabulous episode. I mean, I could talk about all that, honestly, such a long time.
Liz Nable 30:07
So it talking to I guess, the rest of us, you know, do you are you looking at when you're looking for podcast, I guess to change the direction of the conversation pitching when people are pitching you, you know, you might have a medium sized business, or a small business, or just a great story about starting your business. Are you necessarily looking for the big headline businesses, you know, with, you know, the, you know, the founders that are already well known? or can anyone pitch the podcast?
Speaker 2 30:39
Yeah, I would say yes and no. So yes, everyone can pitch. And we receive hundreds of pitches, which is so great used to be us, like creating a deck going out to people. And you know, and then you know, there's, there's that moment where it where it kind of, you know, turns around, which is so great. So absolutely, anyone can pitch, we do tend to go out. So it's great, because like we go, usually now we go outbound to some of the bigger names, right. And that just again, that anchors the show that it's credible, you know, there's credibility to that. But we also just want to share fascinating stories. We want to share honest, truthful, fascinating stories. And so from all walks of life, and you notice that we tend to do that, probably more so than the early days, we kind of were just, you know, kind of getting those heavy hitters. But now we're in a position where we can start to share the stories of even early early stage founders, you know, we've just produced a series with the one, two, and that's a bra tech startup, now, they're in their infancy. Usually, we wouldn't tell that kind of story, right, we would be telling a story of that a founder who has reached certain height, but what we what we had found, while those stories are super inspirational, really, they are educational, it almost kind of feels a little bit out of reach for some of our early stage founders who are listening. And so we wanted to trial something and create something new, which was to tell a story of two founders who were in real time building a business. Yeah. And it does it, it walks through what you know how they met, how they dated, they decided to become co founders, right through to, you know, pitching for money, then right through to a Kickstarter campaign production, like the whole gamut. And that probably feels slightly more relatable for the listeners, because it's it again, real time and our audience are naturally they kind of sit in that early stage, early stage, one to five years. So you know, that that was cool. But, um, but I think we'd pitching, you know, again, it's just being really clear on is this the right show? For me? Firstly, what do I want to be known for? What's my kind of area of expertise, even if you are the founder, and you're not going out really, as a thought leader, we all have areas of expertise, and that perhaps it is in the product creation? Perhaps it's branding or marketing, you know, you naturally you have a strength in how you operate and how you lead your business. So what is that story that you want to tell? How do you want to position yourself? And then I mean, I have lots of like, you know, loads of tips and tricks that maybe we'll cover inside the course. Yes, yeah. Yeah,
Liz Nable 33:39
absolutely. So I mean, I think what some of the items we were only going to, we were only gonna go for 20.
Unknown Speaker 33:44
I know, I love
Liz Nable 33:47
questions, because I love the power of the luxury, I guess you have in podcasting, of being able to go into the depths of someone's story. And that's what makes it so engaging, because obviously, a newspaper or a two minute news clip is very restricted in content, and they're really looking for a 10 second grab or what are some of the benefits of it? What I'm trying to do here is open the eyes of someone who is in startup, or who might just have a small business who's been going for 10 years and doesn't think they qualify to be pitching themselves to podcasts when they absolutely do. What are some of the benefits of pitching yourself and getting yourself and you and your story out there? Maybe Maybe they're not big enough to go on your podcast, but generally speaking podcasts like yours, where they can share their story, what are the benefits?
Speaker 2 34:35
There are so many benefits to appearing on a podcast. And you know, I've got I do have a framework, which I know we're going to run through in the course and that framework for anyone that's considering jumping on a podcast is preparation, the pitch performance, which is when you're on the show, and then promotion of the show, but when we kind of go back and think about well, the, you know, kind of preparation into pitch stage and why is getting on a podcast. So important and what are the benefits, again, like it's just you are, you'll probably have, say 45 minutes, which is a generous amount of time and time that you don't really get across any other media or any other platform to be able to share your story. So that time is just oh my gosh, it and also, when you jump onto a podcast, you kind of you there's no real preparation in terms of the actually actual execution. So I can get on here, and I can chat to you. And sorry, Liz, but you have to go do all the editing and adding it all up. So how great is that, that I can get on and, and share my story, and then I can get on with the rest of my day. The second thing is there was exactly what I said, you know, sharing your story, you are in control of your words, you are in control of the narrative, you are in control of again, what do you want to be known for? How do you want to pitch yourself? How do you want what kind of, you know, area of expertise do you want to become that is the beauty, you get to control everything that you say. And if you want to become you know, really good at this, you can even answer the questions like a politician would and and steer the conversation in a way that you know, is helpful for you. Think about that. So that's another awesome, awesome benefit. And that also leads to you building authority. Again, perhaps as a founder in your space, or perhaps as a thought leader, it'll allow you to connect with your existing audience, because when you get to promotion, you'll be able to share your share your episode, but it also, again, you're connecting with an entirely new audience, like how amazing is that? You don't have to go searching for them, you know, it's it opens up the doors to you tapping into an entirely new audience that perhaps will become a customer, or join your community and add value to your community. So again, that's a great benefit. And it does, it will build your brand, like without a shadow of a doubt, it will build your brand, you know, you are having a conversation with somebody. It's going to be able to build not only your personal brand, but it will also be able to build you know, your business. So I think there I mean, that's just the tip of the iceberg. But there are just so many benefits to jumping on a podcast and authentically sharing your story and your lessons. And hopefully, you know, I always say if someone takes away one thing, you've done your job, right.
Liz Nable 37:45
All Caitlin we're so excited to have you inside the course. Kailyn is going to be presenting a 60 minute masterclass and whoever our students inside the media masters course, can live picture their ideas, and she's also going to give you a tonne of her tips and tricks. I think we could have probably talked for another hour,
Speaker 2 38:02
easily. I love how we said we were gonna. Yeah, I know.
Liz Nable 38:06
I'm asking you questions. I'm genuinely interested, too. So we're going to talk about all of that inside the course. There's a whole episode our whole kind of deck, committed to pitching podcasts. And Caitlin will be heading that up. Caitlin, thank you so much for being on the show. We can't wait to have you in the course.
Speaker 2 38:25
Liz, thank you so much for having me. Hopefully, I don't talk as much as I did on this podcast, but you talk more
Liz Nable 38:31
with everything you know. Thanks, Caitlin. Thanks, Liz. Thank you for listening to this episode of enable my business. If you've loved it, please share it on Instagram and Facebook for your friends. I'm all about listening and learning from you my audience. So please pop a review on iTunes and let me know how you're enjoying the show. I'd love to hear from you. So if you have any questions, email me at Liz at Liz Nable.com And if you want to know more about what I do, head over to Liz Nable.com I truly hope this podcast is a game changer for you. Whether you're a small business owner, a franchisee you have a side hustle or you're just starting out. This is where you truly begin to build your own empire and the life of your dreams.
Transcribed by https://otter.ai
