Liz Nable 0:00
I recently heard a really, really profound quote about self promotion from a female founder on a business podcast I was listening to, and I can't stop thinking about it and how strongly it resonates with me and what I do. She said, she melody is a founder or business owner looks different. Humility doesn't mean hiding. It means I might look or feel like an idiot pitching this or trying that. This might not work. But I'm going to do it anyway. Because this mission is more important than my ego. It's so true. Everyone, including me, automatically assumes that when we talk about taking risks in our business, in either starting or scaling it, that we're talking purely about financial risks. But when it comes to personal brand, those risks are personal, too. It's risky to put yourself out there. What if you fail? What if people don't like you? But when you own and run a business, if you're not prepared to sell yourself? How can you expect anyone else to my guest on the podcast today is one of Australia's leading personal branding experts. Carly Lyon has spent the last 15 years shaping the personal reputations of remarkable individuals from across the globe. As a former international personal publicist, her past clients include world famous supermodel Miranda curve, New York Times bestselling authors, inventors, musicians, and even a British celebrity foot reader. Today, Carly is dedicated to helping everyday individuals, executives and entrepreneurs discover the power of reputation by proactively shaping their professional identities, communicating their value, and becoming visible to the audiences that matter. recognised as a thought leader on the topic, Carly has been invited to speak to the teams of top 50 ASX listed companies and iconic brands internationally, including the likes of the Financial Times, Spotify, GPT group, Gilbert and Tobin and L'Oreal to name a few. She's a regular contributor to Forbes, Australia on the topic of personal branding, and has been featured in smartcompany CEO magazine, Sky News and The Sunday Telegraph. In this episode, we discuss what is personal brand, how to know if you're ready to put your personal brand out there, how to get over yourself and push past impostor syndrome. The five C's of personal brand, clarity, consistency, content, connection, and confidence, and developing a plan to help you confidently achieve your personal brand and goals. So stop waiting for someone else to magically start promoting you and step out of the shadows and into the light of your own personal brand with Carly Lyon. Hello, and welcome to medium magnet, the podcast for female founders and women owned businesses, startups and side hustlers, who want to learn how to grow their business, leveraging the media and free PR. I'm Liz Nable. And I'm your host, personal publicist, PR strategist and dedicated hype woman. My goal with this show is to give you a behind the scenes tour of how the media works to break down the barriers between your business and the big mastheads. So you can see how easy it is to get featured simply by giving journalists what they want. At media magnate you'll also get access to the top journos, editors, writers and PR people in your industry and beyond sharing their secrets and expertise on the how, why, what and when of pitching and getting featured in the media consistently. I will share with you how to build your reputation as an industry expert. So successfully, the media will be knocking down your door. When I first started in small business 12 years ago, I had no idea what I was getting into. I had spent 15 years as a television news reporter working at several major networks in Australia. And then as a freelancer in the US and around the world. I spent years dividing my time between working long shifts on a news desk and travelling the world chasing stories was unpredictable and exciting. Until it wasn't anymore. I decided I wanted a life where I was in charge of what happened next. And where I was working to build my own empire. Not someone else's. There was a lot I had to learn about running my own business. But getting media and great free PR was not one of them. I already knew what the media wanted. I knew the secret formula for what made news and I knew how to leverage those media outlets to build my business, get more exposure and ultimately make more sales. I was featured in every major media outlet in the country, and I never spent a single cent on PR If I took that knowledge for granted until it dawned on me one day, that I could teach what I knew to other businesses, let them in on the sacred. And they too could build their brands with organic media and PR. Let me help you take your brand from Best Kept Secret to household name. This is media magnate, the podcast. And I'm pretty pumped to have you here.
Hello, Carly, and thank you for being my guest on the podcast today.
Speaker 1 5:34
Thank you so much for having me, Liz, I'm excited.
Liz Nable 5:38
When you approached me about coming onto the podcast, I knew I knew who you are, which is incredible, because you're a personal branding coach and speaker. So you're doing a very good job of even people like me who are on the periphery of your community, your name. And I can I know, I've seen it in a few different business groups and that sort of thing. And I knew you were the perfect fit for for my podcast and for the community that I serve. So tell me a little bit about what you do. And that and your journey, I guess to you know, your your experience to leading you to now.
Speaker 1 6:11
Yeah, so thank you. Firstly, for the compliment. That means a lot. My journey into this world of personal branding really started right at the very beginning of my career. So I launched my own PR consultancy at 21. So I am entirely unemployable at this point is we got no Plan B, we just got to keep going no, sorry, launch my own PR agency consultancy at 21. And that, luckily paid off. And I ended up working all over the world and representing a whole host of all, as I say remarkable individuals from all walks of life. And I acted as their personal publicist. And so my my client list included a world leading supermodel, who I'm sure a lot of your audience would know is Miranda Kerr. New York Times bestselling authors, different pioneers in the World of Wellness inventors even I had a lady who was a celebrity foot reader from the UK. So I know. And it was fascinating. It was one of the most exciting projects I've ever worked on. And talking about getting PR and you would appreciate this. Not only did we have Richard Wilkins put his foot up to the camera on live TV, we had a double page spread in body and soul with all of these pitches and feet. So anyway, it was it was an amazing project to work on. Wow, that
Liz Nable 7:41
sounds so cool.
Speaker 1 7:43
I know I talk about an angle, right? The story. So anyway, I was doing that for well over a decade. And I then was giving birth to my second child, and realised at 3am responding to an email that I couldn't keep doing what I was doing. So I decided to take time off and go on extended leave to raise my two boys. And what was so interesting about that is when I, you know, I had always seen myself as a career woman, I completely lost my identity, which a lot of women do, and experienced that after they take leave and go on parental leave. Anyway, I came back and I was thinking, Okay, well, I love being at home with my kids. But I know I want to do more. And I knew I didn't want to do what I was doing. And when I really started to think about well, what's the next chapter for me, what came out of that was a realisation that I have spent so long building the personal brands of all of my clients, but I never done that for myself. And that actually then became I suppose the the inspiration for what I'm doing today because I realised while here I am someone who had specialised in personal branding, well before it was part of everyone's vernacular, because this was a time when social media wasn't as prevalent and it meant a very different thing, you know, creating a personal brand. So here I was, I knew how to do it. I knew why to do it. I knew the benefits of it, but I wasn't doing it for myself. And I realised that it's not just a knowing how to do it. It's all of the mindset battles that come with it. And when I looked at why I hadn't done it, it really came down to two things. Firstly, I didn't think I was good enough. So I was comparing myself to everyone else, and had this long list of all the reasons why I wasn't good enough to have a personal brand. And the second was I was absolutely terrified about what people would say about me. And that is so universal is you If I had $1, every
Liz Nable 10:01
woman that I've taught inside the media masters Academy, who has said that to me, I'm not good enough, I'm not big enough, I don't make enough money. I'm not interesting. I would probably not be in this business, I would just be retired on a beach in South America. Like, it's so interesting, isn't it? Because people would look at you and be like, Oh, my God, of course, you have a personal brand. Like, you're like, yeah, a lot of people will be have been looking up to you in that industry, probably expecting that next from you. But that very thought held you back. It's
Speaker 1 10:35
a totally held me back. And I even remember, the first time I put out a blog post, I was reflecting on this yesterday, because one of my articles was just published in Forbes. And I was I actually rarely because we rarely do this, we rarely sit and actually celebrate our moments of achievement. And I have, I've published quite a few articles with Forbes now. But I actually was thinking back to the first time I posted a blog. And I was terrified, like, to the point where I thought I was physically going to be ill. That sense of vulnerability, that sense of putting myself out there for judgement was so overwhelming, yet, I had been the one to put my clients on the covers of magazines on some of the biggest shows all over the world. But I was so terrified of sharing this blog, which was probably read by two or three people. But that, that in itself, I felt so exposed. And then to look back at how far I've come. And it's what excites me about the work I do. Because I know those internal hurdles that you're talking about, that you hear everyone talk about, are easily overcome or not easily overcome, but they can be overcome, they can be overcome. And
Liz Nable 11:53
that is interesting that you say, you attach your credibility or your value to those people who were getting publicity for. Yeah, and I did the same when I was a journalist not not consciously, but I validated my work by you know, breaking a story first or covering, you know, doing a great, you know, coverage of a story, it was attached to the people that I produced stories about. And so exactly the same like trying, which is what I'm doing. Interestingly, I'm a personal brand. Now, I guess, the past my brand has been attached to a product or a service, not me. And it is a massive jump to then say, I am a brand myself, I am the face and I am the name. It's super daunting.
Speaker 1 12:40
It can be daunting, it absolutely can be done. And I appreciate I'm pre I appreciate that entirely now that I've actually been through it myself, because I will I always admit to this. And I'll happily admit to this. Before doing it myself, I absolutely can see that I was one of the people in this on the sidelines, looking at other people that were giving it a go and judging them and thinking, like Who do they think they are? And I'm not saying that to say, yes, those people do exist, there are people judging you because there are they're going to judge you either way. And it doesn't really matter if they don't know what it's like,
Liz Nable 13:18
just out of interest. And this is just this is a curiosity question. I'm wondering if you're the same as me, who are you fearful of the most of judging you because I know for me, it's my closest family and friends. I could speak on stage to 5000 strangers and not be nervous for one second, because I don't even know who these people are. It's not it's an unconscious thing again. Yeah. But if I got up to speak at like, my, my mother's 70th birthday, like my gut is churning, and I'm so nervous, like, My palms are sweaty, because I know, I care about what they think of me. I do care about what they think of me. What, what, who you most fearful of and what they think. And has it become a reality, like, Have you have you had those instances of those people saying, Oh, my God, Carly, like, what are you doing?
Speaker 1 14:03
I'm so happy that you asked me that question. Because one of the things that I recommend my clients do, is they tune into the internal narrative that's going on. So for me, it was everyone's going to think, you know, she's desperate or everyone's going to think she's lost, or everyone's gonna think I'm, you know, who do I think I am? And actually, I asked myself the question, well, who is everyone? And I tell my clients to do the same. Who is everyone? Because you're absolutely right, Liz. It's usually two or three people. For me. It was three colleagues, and they were distributed internationally. You know, while I was in Australia to overseas. I was most worried about what those three colleagues would say. And so how has that played out? Firstly, I don't even give them a second thought anymore. I And actually, what's interesting is now that I am making a go of it, I am taking the steps to put myself out there. I actually in a way, and it's not to judge them or look down on them at all. Because if you decide you don't want to put yourself out there, that's fine. That's your decision. But in a way, I think that they're probably afraid of putting themselves out there like I I think about what's going on in their head differently. Now that I'm out there. Oh,
Liz Nable 15:30
my gosh, totally. And do you know what I did? I was my I won't say publicly who was but it was close family and friends was two or three people exactly like you. I just make sure that they're not on my EDM on my email list, because then I'm not thinking of them. And I blocked them from my social media. I love them dearly. But I just don't want to hear their two cents. I don't I don't want that nagging voice in the back of my head. I know what they're going to say. And I know they're critical. So I've just blocked them from that public perception. And now I'm free. I could just I don't even think that anymore. And I mean, they could probably find that stuff if they wanted to. But it was it's like you said it's an internal narrative. Yeah, that those two or three people are everyone in inverted comments. Yeah. Which is crazy. And I love that you did that. I
Speaker 1 16:15
think that it's got really nothing to do with them. But it's got everything to do with you. So blocking them for you was a way of creating that sense of security that they weren't watching. But what's really interesting, one of the experiences a client of mine had, when I asked her, you know, who's your everyone, part of that group was a former manager that she had. And that was the reason every time she went to post on LinkedIn, she thought of this former manager, and she thought that he would be criticising what she put out there and judging what she said. And what's so fascinating is, you know, we reframed it, she got over that and she started posting consistently, that same manager reached out and offered her an opportunity and he was the first one to compliment her on her inverted comments are in very, quote marks of personal brand. Like he was the first one to say, I love what you're doing. It's
Liz Nable 17:14
so I find the psychology of all these, like, just amazing, because it it's not, it's just such a beast it particularly for women, and particularly in Australia, because our culture is so harsh. Yeah, and you get one shot. And if you make a fool of yourself, or you you stuff up or, you know you have one person come onto your Instagram Live, or you know, people are just so quick to burn and shut you down. And so you have to have a really thick skin. I feel like culturally in Australia, I love Australia. Don't get me wrong. There's so many things about it. I love. Yeah. And I feel like we are very well aware that we are being judged all the time, because you see it all the time in the media, on social media, to other people who are perhaps more high profile?
Speaker 1 18:00
Yeah, look, there's no doubt that the idea of tall poppy syndrome exists. And for most Australians, they feel a sense of that in such a small community. So we feel like maybe we're competing for the top because there's not as many of those top spots if you like. But you know, the reality is, once you put yourself out there and you're playing more of in the digital space, which a lot of us are when we start creating a personal brand. And whilst we might have things that are physical and limited by geography, the reality is for most people, when you're in a digital landscape, you don't really need to be thinking about those things as much because you are not just talking to Australians. And I actually encourage my clients to think bigger in that sense. And what happens when you start to think bigger is and when you start to recognise how big of an audience is out there, that you that another person's success is not taking away from yours because there's actually too many people to serve, that you could have a friend or colleague that's doing exactly the same thing as you in a sense, but yet, even if there was a million of us still wouldn't be able to serve the audience. Yeah, thinking bigger is
Liz Nable 19:22
I would say the antidote to that. Yeah. And being in that abundance mindset, right? Yeah. 100% mindset. Okay, I want to talk to you about two things because I know we've got a time limit here but first of all, I wanted to talk about obviously personal branding for the first time because that's a lot of my audience have come from a bricks and mortar business where perhaps like me, they came from fitness or they came from creating a product that's not their name. That's a business name. How do you start to create at the beginning stages of personal brand like what are the key steps are your top five tips or something like that, to really establishing that brand for yourself, and then we can talk about them Pasta syndrome that comes with selling that brand. Yeah, okay, perfect.
Speaker 1 20:02
Okay, so firstly, I'll frame it up by saying, for me the definition of what a personal brand is and isn't a personal brand is the intentional way that you present and package who you are and what you do for a purpose. So it's a very intentional step where I think people get confused when they talk about personal branding, I think about personal branding is, you know, you, you could Google the term personal brand, and you will inevitably come across a person who's saying, you have a personal brand, whether you're shaping it or not, you know, don't let the market dictate your personal brand, you've got to dictate. And I disagree with that. And I use the analogy of saying that, to say that you have a personal brand, whether you shape it or not, is like saying a small, no name, busy street food vendor in the back streets of Bangkok, is as much of a brand as McDonald's. And I'm not talking about reach, I'm talking about abiding by the laws of branding. And, straightaway, when you use the that as an analogy, you can see, or no one is abiding by the laws of branding. And the other one is clearly not, they both might have a reputation. And quite frankly, I know where I would prefer to eat. And it's not at McDonald's. So anyone who's done with but so they both might have a reputation, but one has a brand and one doesn't. So it's intentional way that you're packaging yourself. In terms of okay, if you're new to the idea of personal branding, and you need to start thinking about what are the first steps? Well, I break it down into four P's. So the four P's, for me a personal branding are, what's your promise. So what that means is, when I encounter you both in person and online, what can I reliably expect from you. And that might be energetically, I can reliably expect that you're going to be uplifting and inspiring and down to earth and fun. And then on a very logical level, I know that I'm going to come to you and when I encounter you, you're going to add value and offer me insight into gaining publicity. And, you know, building a media following, right, that's your promise. Yeah, the next P is to think about your packaging. So like a product, you can't just have a promise, you need to think about how you packaging that up. So where packaging comes into play is to think of, firstly, your styling. So what's your styling saying about you, because that really is the it's essentially our second skin. So it's a telling a story of who we are and what we stand for. And then it's about looking at your communication assets. So at every touch point, is every touch point communicating your promise in the way that you want it to? So that would be your bio, your profile photo, your online platforms? And then when you're in person and on stage, are you actually reminding people of your promise? Then you've got your positioning? So are you positioning yourself? And this would be totally your language list is? Where what events do you need to go to? What media? Do you need to be featured in? Who Who do you want to be seen to be associated with? So its positioning? How are you positioning yourself in people's mind when they think of you? What are they thinking about? And again, that's thinking about your promise and making sure that you're delivering on that promise. And then the last piece is the promotion, which is inevitably where we will start talking about the imposter syndrome. But it's actually understanding that that pot or that step of putting yourself out there, pitching for those opportunities, asking for favours. That's not a something you either choose to do or not, is something you have to do as part of the progress.
Liz Nable 24:21
What I've seen, I agree, I mean, I think if you are going to be a personal brand, you can't then say I don't like self promotion. It is what it is it I mean, you have to be able to sell yourself otherwise you will not have a personal unfortunately, but you need to be able to sell yourself, right? Yeah, well,
Speaker 1 24:41
no one's going to know that you're there. And I think what people fall into the trap of thinking is when I'm good enough, someone will offer me that opportunity. Totally. Yeah. And so what then happens is okay, they think of their personal brand, they think of their messaging they get their package Jim, right, they've got their digital platforms set up in the right way it's optimised in the right way. And maybe they post once a week, right. And that for them is a big step. And I give them full credit for taking that big step. But then, unfortunately, they fall into the realm of, well, I'm posting once a week, I'm putting myself out there and that way, so the opportunities are going to all be coming in. Yeah, the media will see me, that person with the podcast, they'll read my posts, and they'll reach out and ask me, and it doesn't happen like that. You have to proactively put yourself out there. And when I think back to my clients, would you would totally understand this as a journalist. I mean, I'm gonna ask you the question, how many of the stories that you ended up writing, were placed by PR people and publicists? Like percentage wise, would you say,
Liz Nable 25:56
it's interesting, because I want to hear stories from real people I love Yes, brands who reach out to me and say, like you like, if a PR company, I probably still would have had you on the podcast, because I knew that you were the right fit for me and for our community. But I get pitches all the time from PR companies. And I just think I want to know, people I want to hear from the horse's mouth. And as a journalist, you're trained for that, right? Pete, there is a place for PR companies, obviously, there's big industry out there. PR companies are, they don't it's like getting someone to do your social media for you. Because they never going to be you, they're never going to fully understand your story, then they're going to walk in your shoes, they just, they've got a template for doing PR, and they put your business into that. And then they push which is you know, that's a whole business model, right. And I want to hear real people's stories. And I guess that's part of what I teach inside. At masters Academy is telling your own story really authentically and cleverly and bringing people into your world, so they feel attached to you, and emotionally invested in your story. And therefore as a byproduct, potentially a customer or whatever. Yeah. So it's it's fascinating that people are paralysed by this perfection perception. Yeah, that, like, I'm gonna sit on this pitch for like, three weeks. And then and then it's no longer newsworthy, because I just, I'm not quite sure. And should I add a hyperlink, and maybe I'll put in, no one cares, just get your story out there. Like, just get the basics done, you know, find the right journalist and get your story out there. And that's how you get featured. But it's a repeated theme inside the course. And it comes back to that imposter syndrome, right? Because you think, oh, once it's perfect, once I've made a bit more money, once I've got a couple of staff members, and I can call myself a proper business. That's it, that's when I'll sell promote. Yeah, I
Speaker 1 27:58
love what you're doing. I absolutely love what you're doing this because the the point that I was getting to is, there's maybe this myth that the journalists actually have the time to get out their story, but they're not they're waiting for people to come in. And unfortunately, that the pay up, you know, and I think it's changing today, because of people like you who are actually empowering others, to have the confidence to pitch directly to the media. But, you know, I'm talking now years ago, there was this assumption that, you know, all the journalists were looking for all these amazing stories, but the reality was the largest percentage of their stories were placed by PR professionals. Yeah, story was incoming to their inbox, not that they went out lonely. Yeah. You know, journalists are time poor,
Liz Nable 28:53
they are there storytime for and they need that, you know, if they can get a story delivered to them on a platter, so to speak. Yeah, all the best parts of the story, and they finesse the end and grab a few different pieces of talent or whatever. If they can do that without leaving their desk. I mean, that's, I mean, it was the same with me getting you on the podcast, I would probably eventually have had you maybe down the track, because I would have done some research. And but because you came into my inbox, I was like, Oh, she's a great fit 100% That just saved me like three hours of research of trying to find a personal branding expert. Like, if and that's why that background work is really important to you to know where you're pitching and those sorts of things. And then once you find the right fit, you know, you can you can repeatedly pitch not everyday, but you can pitch and create a journal, a relationship with that journalist, you know, over time and a few stories to them each quarter or whatever that might be.
Speaker 1 29:46
The point really is don't wait for them to come to you, which I'm sure you repeat that.
Liz Nable 29:50
But I used to think that too. Weirdly. I used to think to myself, I could totally do that article like why are they doing that article on that fitness person? Because yeah, bricks and mortar business, you know, I could have done that. And then I'm thinking, how would they know that? They're not? You can wish for it. It's funny, isn't it? And like, the human brain is designed to be like, Why was that not me when you ever put myself out there to get those articles? And when I did, I got them.
Speaker 1 30:18
Oh, I think about my clients, right? Well wait, you know, right in the beginning when I was doing PR now, these are people that I had put up there as you know, if there was an OS in them, so them being these confident people that belonged on stages, and they were out there getting the opportunities and, and ask being the quiet introverted types that belonged behind the scenes that I had made myself part of. But then I really when I dismantled that, I thought, but wait a second, they were paying me to go out and knock on doors. So it wasn't that they were getting the opportunities because they had someone else knocking on doors, it was just someone, you can do a Psych and knock on those doors yourself. But it is it's not an optional part of the journey. Really, when you are wanting to build a personal brand. The promotion piece is something that you proactively need to take steps
Liz Nable 31:16
towards. Okay, so we both agree, obviously very strongly on that. But when push comes to shove, that imposter syndrome is real, like it's all well and good for us to go. Just put yourself out there and go and pitch. But I know and you know from experience that it can be very daunting to start to sell your personal brand or promote your brand it Have you got any advice on that and any sort of surefire ways to start to inch into that self promotion aspect of selling yourself? Any sort of top tips? Yeah, my
Speaker 1 31:52
first top tip is to reframe the idea of confidence as being a feeling to actually reframe it to being an action. So I was always one to be thinking, when I feel confident enough to do X, Y, Zed, that's when I'll do it. Whereas when I started to reframe it to, I want to take an A confident step forward, then it became an action rather than a feeling that elusive feeling that I was actually never going to get. So I remember reading a quote that the action of confidence comes before the feeling. So to give you context to that, I remember the first time I pitched to be on live TV, and I was on Sky News, with just sent a tone and who's the most beautiful woman Oh, I love just so down to earth and like so non threatening. But the first time that I pitched to be on TV, which I wasn't feeling confident about, I pitched and I remember walking downstairs in tears. And my husband was like, Oh my God, what's wrong? Did something happen? And I said, I pitched to be on TV. And he was like, so what if they say yes, you know, I was so I was so outside of my comfort zone. But I took in a confident step. And then when I went and did the interview with the centre, after the interview, even though it went fine, it went well. I walked into my car and I cried my eyes out because I was so outside of my comfort zone. But I still took a confidence step. And then with that my comfort zone expanded. So just reframing it from what feeling confident to acting confidently and taking those confidence steps I think really helped me and helped a lot of of my clients. Then there was another quote that came across my desk that really changed the way that I think about impostor syndrome. And it was that if you're a real fraud, you wouldn't. So real frauds don't feel impostor syndrome because they are genuinely frauds. Feeling impostor syndrome. The reality is you're not an impostor, because you're carrying so much to feel it. That was another reframe that really helped me. Yeah. Oh my god, that's so good. I
Liz Nable 34:11
love both those tips. Now finally, my last question for you. I mean, I could talk to you forever. But we maybe we'll get you back for a second episode where we'll dive even deeper. Do you have any sort of personal brands as examples that you can suggest as like a benchmark for someone who's done it really well that perhaps our listeners can go and look up later whenever listen to the podcast and see how others are doing it really well.
Speaker 1 34:36
So you know why hesitating, answering that is what stops a lot of people is on this journey of personal branding is this idea of how to do it right and how to do it wrong. And really, when you think about what personal branding really is, and I guess it should be about it's about out, showing up in a way that's true to you, and is communicating your promise so that when someone does meet you in person, or they do end up working with you, they feel a sense of cohesiveness and consistency. They know what they're getting. And so I always use the example of celebrity heads, you know, the game where you put on the hat, and you got the, so I always say, Okay, imagine if I was playing celebrity heads. And but in this case, on this game, I had to on my hat, write down who I was, one I stand for what I do. But instead of writing and in a way that resonated with me, and who I am, I wrote it in a way that I thought made me sound really intelligent, and made me sound really smart, you know, really smart. And I am saying exactly what you wanted me to say. And I always ask the question, would I resonate and connect with the right people? And the answer is no, I would connect with people who are looking at my sign, and thinking, Oh, that's who Carly is. And that's how she does things. But actually, it's not really me. So all I would say as a benchmark of doing it, right, is consistency, and cohesiveness is what makes it right is if there's consistency and cohesiveness, that when I meet you, in person, I'm gonna have the same experience online, in person, and all of your materials will resonate with that experience. That's the benchmark of what's right and wrong. And that
Liz Nable 36:41
comes with just being yourself. And that's probably something I've learned. And perhaps you as well, since starting your own personal brand, that you're, you know, the way you write the tone of your social media, you know, the way you I know, for example, my personal brand, unintentionally, is a is the way I am because I don't take myself too seriously, I have a bit of fun, you know, a little bit sarcastic, but really serious about giving value to people inside the Corps and as much knowledge as I can share, you know, I go above and beyond, that comes naturally to me to be super stuffy and serious. And it's just not me. So that's, that takes time to come to that, to curate that into come to that realisation, would you agree? 100%.
Speaker 1 37:26
And it's all comes back to that word right beginning being intentional. So is actually sitting down stepping outside of yourself. And you know, I will often refer to myself in the third person. So whenever I'm trying to strategize around my personal branding, I will actually write down okay, what do I want Carly to be known for? What what is Carly good at. And what that helps me do is to separate myself from my story from my internal narrative, and really start to look at myself objectively. Because at the end of the day, the purpose for why you're putting yourself out there is inevitably to serve a particular audience. So I like to think of self promotion in that sense as being selfless promotion, you become the vehicle for a message that is bigger than yourself. And when you step outside, and you focus on the vehicle and making sure that that vehicle, yes, it's true to you and what you want. And it's true to the message you're wanting to deliver, then that's when you know you're on the right path. I love that.
Liz Nable 38:35
This has been such an an eye opening episode for me as well, Carly, it's been a pleasure to have you on the show. Thank you so much.
Speaker 1 38:44
Thank you so much for having me, Liz. I love what you're doing. And I am excited knowing that more people are going to actually have the courage to pitch the media and put themselves out there because you're giving them the tools to do it. It's really not as scary as they might think it is we are making it very clear, modern way. Thank
Liz Nable 39:06
you, Kali.
Unknown Speaker 39:07
Thank you so much.
Liz Nable 39:09
This episode of media magnate was brought to you by my signature group coaching programme, the media masters Academy. The media masters Academy is a live online six week course taught by me and designed to teach you how to become your own publicist and give you exclusive access to pitch the country's top journalists and editors doors open just three times a year. Check it out at Liz nabal.com along with a tonne of free resources to help you get started taking your business from Best Kept Secret to household name right now. If you love this episode of media magnate, please share it with your business buddies or on social media and tag me at at leas underscore naval. And if there's a specific guest you want to hear from on the show, or a topic or question you want to know more about please tell me So I can make sure the show stays dedicated especially for you
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