Liz Nable 0:00
Harness the power of AI technology to help you perfect, impressive pitch ideas in less time more often. Sounds too good to be true, right? Keep listening. No pitch ideas, no worries. Unsure of what the heck a good headline is for the subject of your pitch email. Don't have time to trawl through media publications online to check for features like yours or what a journalist has covered before. Well, my friends, the beauty of technology and my guest on today's podcast episode, chat GPT expert and coach Jess Clark is about to make our lives a whole lot easier. In fact, Jess shares how she can help women founders and business owners how to save more than 10 hours a week and get featured in the media while you're at it. My mind is blown. So who is just clock you ask? Jess Clark is a savvy, smart serial entrepreneur. She's also the mom of two small children who's determined to build a business and make a profit in just two hours a day and without putting her kids in childcare. That's right. She works two hours a day while her daughter sleeps and has built her business and her reputation as a chat GPT expert from zero to 450 sales in just 10 months. Jess is no stranger to business. She started out at 22, establishing one of Australia's first paint and sip businesses, before selling and moving into corporate communications and marketing. She had her ambitions firmly set on becoming CEO. But starting a young family changed her definition of success, and she set out with new ideals in sight. After a few false starts in late November 2022, she received an email about a new kind of AI technology chat GPT fast forward almost a year, and Jess is proud to be a trailblazer in this space. In today's episode we discuss how female founders and women led businesses can use chat GPT to save themselves more than 10 hours a week in their business. Teach AI to generate great pitch ideas and savvy current news angles to draft media pitches for them. Come up with snappy eye catching email subject lines, guaranteed to get their emails opened, create an in depth profile of their ideal customer. And believe it or not create their own self cloned media pitching bot. Yes, Jess is in the process of doing this exact thing for herself right now. Even better if you love this podcast episode and you're thinking I want to implement this in my business right now. We've got you covered. Jess and I are running a 60 minute chat GPT masterclass in early December, where we'll take you through all the warts in this episode, and show you how step by step to do this in your business right now. Just go to Liz nabal.com forward slash chat GPT masterclass to book yourself a spot between my immediate expertise and Jesses brilliant AI knowledge. We're like the ultimate time saving media pitching machine. Enjoy. Hello, I'm Liz Nable and you're listening to Nable My Business, the podcast. When I first started in small business almost 10 years ago, I had no idea what I was getting into. You see my background was in the media. I had spent 15 years as a television news journalist and reporter working at several major networks in Australia. And then as a freelancer in the US and around the world. I spent years dividing my time between working long shifts on a news desk and travelling the world chasing stories. It was unpredictable and exciting. Until it wasn't anymore. I decided I wanted to live where I was in charge of what happened next. And where I was working to build my own empire, not someone else's. I also never wanted to work a midnight new shift again. Now, I don't have to. There was a lot I had to learn about running my own business. But one thing I already had in the bag was how to get media coverage and free PR. I knew what the media wanted. I knew the secret formula for what made us and I knew how to leverage those organisations to build my business, get more exposure and ultimately make more sales. During my decades of building my business, I have managed to get featured in almost every major news outlet in the country. I've been interviewed on television countless times had personal profiles written up in women's magazines, done point of view pieces for large newspapers, and been listed in top 100 List women in business and in my industry. And I've never spent a single cent on piano. I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses. Let them in on the secret and they do could build their businesses, leveraging the media and gaining free PR. They could use my insights in the industry and my behind the scenes experience and take their business from Best Kept Secret to well known brand simply by following my formula. Welcome to Nable My Business, the podcast. Welcome to the podcast. Yes, it is a pleasure to have you.
Jess Clark 5:23
Thank you so much for having me on. I'm so excited to chat today. I love love being on podcast. So thank you. My
Liz Nable 5:30
Pleasure, you are going to be helping us I guess small business owners, founders, women leaders in business how to demystify AI and learn about some of the simplest and easiest ways to create content using AI I know myself for one, I've never felt a need to use it because words are my thing. But I know that in terms of time management and ease of feeding social media and you know being in the game of content creation this is so important. So we're going to face our fears and now guys, Jess is very kindly agreed to present a full 60 minute masterclass inside, enable my business in early December. So she's going to be talking a little bit about how you can take today's little StartUp podcast episode into, you know, from the WHAT TO THE how in this masterclass in early December. So keep listening to Leanne and she's going to talk a bit more about what you can expect to learn inside that masterclass. But for now, I'd love to know a little bit about your story, because you've got a really interesting story that how you made a foray into becoming an AI expert. Tell me a little bit about how this came about for you. Yeah, so
Speaker 1 6:47
I was on maternity leave with my first baby. And decided, didn't really want to go back to the nine to five, I think like a lot of mums, they have that baby. And initially it's like, yes, it's, you know, corporate worlds. Great, I've got the big ladder to climb. And then you get that baby in your arms and like perspective hits, I think in terms of what life is going to look like. So at first baby, I kind of like did a little kind of starting product based businesses didn't, you know, go down that path in the end, and COVID hit so silver lining of that I actually do get to stay home, while you know, I raised my first child got pregnant with the second and I was like, that's just not going to happen again, this time around, I'm not going to get that chance to stick around at home and watch this little girl get bigger, like her first, like her sister. So I was like, Okay, I have been creating online courses for government and doing lots of teaching. What can I do to start a business? And I thought, Okay, well, I can teach women how to create online courses that are service based. So I went down that path, and I knew it was going to be hard. You know, I've been in marketing, I've been in communication, and I've been in comms, like, 12 years, I knew in order to really get a business off the ground, you need to be creating a lot of content, I knew that I need to be showing up every day, all of the things. And I just got to the end of the year, and I was completely burnt out. I had been trying to pull a course together myself. And I had the girls at home with me full time, I was just trying everything I was listening to all the gurus, all the coaches, I was like spending so much money on coaching and getting branding strategies pulled together. And um, yeah, and that's why I was just in this space where I was like, I think this is impossible. I think, you know, for my family, I might need to go back to work work and the girls will have to go into, you know, daycare and go down that path. And then at the end of November, I got this email saying the world of business, the world basically the digital landscape is going to completely change and chat to your PT is launching tomorrow. If you want to get yourself on the waitlist to get first dibs, like here it is. And I'm not actually even sure I need to go back through my inbox because I always, always get asked that, like, you know, when did you first hear and I can't actually remember I just remember there was this email that I had to put my name for
Liz Nable 9:19
vember last year. Yes, so
Speaker 1 9:22
it was like November 29. So and then chat GPT dropped on November 30. And I just yep, I went on, you know, put my email address and jumped in types you know, a couple of things I kind of remember but it must have been like you know, high you know, write me I probably did like write me a social media plan because that's like, you know, we spend so much time on Instagram. So I was probably like, you know, writing a seven day Instagram plan. And I was just blown away. I was just like, if you haven't used chat to your PT yet what happens is is like you type in a prompt, and then the AI that the technical generates words based on what you've asked it. And they just roll on screen. So they just roll in. And it's, it's just crazy to watch. And from there, I took a break from the business. Over December and January, I went to beautiful Noosa with my family. And every single spare minute that I had, I was just on my phone on my laptop, just playing and being like, How can I actually use this and implement it in my business to go from like business for me. And the life stage that I'm in at the moment is just impossible. Like, it's just not going to happen to making this a real possibility so that I can give it a really big, you know, go for to 2023, which was this year. And I did I just started talking about it on Instagram and being like, hey, like, I'm using this new technology. This is what I'm kind of creating. This is what I'm doing. And all of a sudden, I was getting like 500 new followers over 48 hours. Yeah, it was nuts. I was like a lot. Yeah. I was just like, okay, so people want to hear about this. And this was still very early in the piece. I went on a Facebook group, and like a well known one in Australia, and I had created this guide using chat APK. So literally within 28 to 20, maybe 24 to 48 hours, I just created this guide. I went on Creative Market, I spent $11 on a template for an ebook. And I just filled it up using chat GPT stuff like what can chat GPT do for you know, women in business service based business. Really, really basic stuff. And I floated the idea of this ebook that I'd created inside this Facebook group. And literally in 30 minutes, I had 300 downloads, and Facebook cut me off. Like they were like you're spamming people because I was sending so many DMS trying to get them this guide. So I wasn't able to DM I wasn't able to comment I wasn't able to post like I got cut off. Expose like, wow, yeah, sounds like I'm onto something here. Like I am really underselling people are hungry, not and people but women are hungry for this new technology that is honestly like the ultimate time saver. And it's only going to get better. And I always think like, if you jump in now, you are still you know, ground zero. It's hasn't even been around for 12 months yet. So we're we're only still at the beginning. So you're going to be able to really grasp it pretty quickly. And then, you know, hold the reins of it while we kind of take off over the next few years. So yeah, it's super exciting. But that's, that's pretty much me. And then I just started creating products. And I took a couple of months ago, I started a membership to kind of talk women through my year. So being a mentor, I've been like, Okay, well, you know, I did this lead magnet. And then I create digital products. And I've launched like eight times over, you know, eight months and all other things. So pulling that all together in a membership. Now to be like, This is how I've done it. And this is how I've done it so quickly using chapter UPTV. So I've made the impossible possible, basically this year using this technology. Oh my
Liz Nable 13:13
god, and how many hours a day at work.
Speaker 1 13:15
So I've got still my toddler at home with me. That's grace. And she like right now as we're recording. So she's asleep between 12 and two. And that's when I work. So that's it. So two hours a day.
Liz Nable 13:27
You're working two hours a day. Yeah. Holy moly. Yeah, the business become like, sustainable. And this is.
Speaker 1 13:38
Yeah. So initially, I started with really low ticket digital products. So we're talking, my first one was like $11. And I sold, I think I sold like 78 of those within a few hours, it just went nuts. And then I did another digital products. But Boris that both of these were really low, low ticket offers. So I knew I needed to do something that was going to allow me to start getting some monthly recurring revenue. And that's where the membership came in. And that's when the business started really becoming a lot more profitable. And yeah, like, as it's only the beginning, like, I'm only I kind of think yes, I did start my business April last year. But I kind of see myself as more of a founder and a real business owner from January this year. Because, yeah, I was able to do all of the things that I wanted to do last year, and I just couldn't. So yeah, if we account that like November's just started, so I'm really only 10 months in, which is insane to think about all the things I've created and just being able to show up on a daily basis like and record a podcast like I would never would have imagined I could have done this last year. Yeah, that
Liz Nable 14:44
is such an amazing story. Okay, so let's talk about AI because I'm I'm imagining I'm assuming but I think the audience listening to this podcast are similar to me. And again, words are my things I don't have a problem creating content You know, I could talk to the cows come home, but it's the speed at which I can. For me it's speed and being able to create it continuously and not have to spend hours and hours doing it. And then I'm assuming that most of the listeners are women in business super busy just like you you are, and either are not inspired to make their own content or don't have time to make their own content. But also feel like I just don't have time either to like, work out this chat GPT thing, it's just another job to do. Talk to me a little bit about how to get started with chat GPT some simple ways that it works and how it can save you time and your business. Yeah,
Speaker 1 15:45
for sure. So I always say, if you can send and receive a DM like you can use chickpea tea. That's how simple it is. I think most people miss the idea that it's been called Chat JpT like the idea of this technology is to just chat is to talk with it have a conversation. I think a lot of people think that you need to understand, like a specific way a technological way to kind of prompt and it you just don't. So I think the best thing that you can really do is just jump on. And the first thing just start having a play have some fun. You know, I think one a couple of things that I did when I first got started was more around mum life stuff. It was like, you know, dinner recipes like I hate one of my pet peeves every single day is coming up with what's that? What are we what are we having for dinner tonight, like, I hate that like every day. So you can actually ask chat, like, you know, this is off off based off the business in here. But for moms, we can say like, Hey, give me like a seven day dinner plan. My kid only eats this, you know, my husband's allergic to this, whatever. You know, this is what I've got in the fridge tonight create me a recipe. So start just having some fun with it, I think is the beginning the beginning of using chat to PT, just to really understand how, how it works, how it functions. When you do want to get, you know, pretty serious and like myself, I've always I've got it on my phone 24/7 It's like on a widget on my home screen on my phone. That's how much I use it. It's always on, you know, I've got it in every single browser open on mine, I've got a lot of browsers. But when you get to like that, that kind of level where you're like, Okay, I'm going to really start taking this seriously, I 100% think that you do need to recommend that you do need to start paying for it. It's $20 US a month, and that allows you to really start generating content that does sound scarily like you. So that's what we all want. We all want this technology to be able to sound like us so that we can create this little clone copywriter that can you know, help you really create content on steroids, because as you said, like we spent so much time, you know, trying to figure out what ideas to come up with it does that, you know, to come up with a plan for Instagram, you know, a lot of people spend a lot of time thinking about what that what they should be posting in their stories, just coming up with ideas. Hey, chat, like, I really don't know what to post to my Instagram Stories, can you tell me this is what I do. So that's one of the other things that you really need to do when you first start using tattoo pt. And this is what my first digital product is all around. It was a template that allows you to create a prompt, I call it the brand prompt, which allows chat to which allows you sorry to give chat a whole heap of context around your business. Because chat works by really earn LinkedIn by only giving it the data that you input sorry, is what it can generate content on. So if you're only giving it a small amount of data to provide that context, it's not it's going to start making a lot of assumptions about what you do and how you do it around your products around your services around your ideal client all of those things. So if you can eliminate those assumptions, if you can give it as much context is possible, the better your content is going to be that it generates. So that was the first product that I created was this brand prompt. So just Yeah, that's one thing. If that's one takeaway, I guess that your audience like remembers, is just, if you only give it one little snippet of your business, like I'm a naturopath or I'm a dietitian or I'm a PTA. It's not enough it needs to really get a full grasp of who you are and what you do. And you can reverse engineer that. So you can say what information do you need to know about me and my business in order to generate content to your best ability, and it'll actually write you like 20 Plus questions that you can just sit there and then answer and away you go. After that. It'll be able to take all of that context that you've given it it from those answers. And yeah, and they generate really, really good content.
Liz Nable 20:04
Wow. My mind is blown. So let's do going back to Super, super basic. So you just go to chat gpt.com, you're in your browser, or is that right?
Speaker 1 20:18
So it, the actual website is called it's chat. So ch a T dot open AI, so o p e, n ai.com. So that's the correct website, there's a couple of other ones that are kind of floating around. So that's the correct one. And then it'll prompt you to sign up. So it's just email and password. And then once you're in, it'll look like basically a Word document with a with a bar down the bottom. And the bar down the bottom is where you put your prompts in. And then on the left hand side, you'll have conversations. So every time you start a new conversation, you're starting from scratch. So you need to remember that so every time you start a new conversation, you will need to input all of that data back in giving chat that context again about who you are in your business so that it can restart and generate the content again, right.
Liz Nable 21:13
And now if they're using their phone, is it is it the chat a, what's the actual app, because I know there's a lot of copycat apps now. So
Speaker 1 21:21
is, so it's chat GPT, I'm just gonna gonna go into my app store and have a look. So for me, it's got a white background, and then it's got the logo, which is kind of like, it looks like a knot. And it says, The official app by open AI, so openly, I are the developers. So that's the one that you want.
Liz Nable 21:43
Perfect. Okay. So let's imagine for a moment that you've gone in, you've had a little play around, you've created your free account. So circling back to how they might use this content, for, you know, for working with someone like me, for their media and PR pictures for, you know, their social media content, anything that is like self promotion, or, you know, creating brand awareness and those sorts of things. How does that look? Is there particular prompt ideas you can share with people about how to how to make that as seamless as possible?
Speaker 1 22:20
Yeah, so I've been lucky enough to have a 60 minute with you. So I have a beautiful roadmap to like work through and I understand how pitchers work. Now, if you weren't able to do that, you could sit down and you could say to chat GPT. Hey, and particularly with think again, we need to be providing it as much context as possible. So let's give it the example of you're wanting to pitch to Mamma mia, for instance. So you would go to Mamma mia, and you would kind of maybe go to the About page, you could copy the about page content around what mummy Mamma Mia is. So you're providing that context to chat GPT chat to Katie does, if you're paying for it, it is able to connect to the internet now through Bing, which is Microsoft's web browser. So if you're utilising the paid the paid functionality, then you could say, hey, like, Can you do a search on Mamma Mia and just make sure that you understand what this website is and what it does, because I need your help to write a pitch, we're going to we're going to do some PR together. So if you don't, if you're not paying for it with we're talking free version, I would go on and I would say hey, putting all of your details around who you are, what your business is, who you help, how you help them all of those kinds of details. Fill in the questions, if you're going to do the reverse engineer thing that I talked about. And then say, I would really love your help to start writing some pictures. I want to be in the media because of x, y and Zed, I'm going to give you some information about the first publication media agency that I want to pitch to. So that we can really make sure that we are tailoring this pitch to grab their attention. So you know, we want to be talking about why you know, we want to be speaking to that audience. So I'd be going through those kinds of kinds of things within my prompt. And then I would say like, what are some things that I could as my as for my business? What are some ideas for a pitch that I could pitch to these guys, and then chat would give you some ideas. So it would say like, you know, based on your business based on that media agency, these are the ideas that I think would work really well to pitch to this publication and it would give you some ideas. And then you could say great, I love pitch number I love pitch number three number idea. Write me the pitch and it would write it and then you would go back over it and make sure that it sounds like you if you've got examples of copy so a lot of the time I tell my clients to use their Instagram captions because we sometimes write really beautiful stories inside out Instagram captions. So if you've got anything like that, you can copy and paste that into chat JpT and say, Hey, this is my brand voice, anything that you generate, I want you to sound like my brand voice. This is what I sound like. So you can go through that process to make sure that the pitch does sound like you. I always go from the 8020 rule. So 80% is about what a B plus kind of thing a beat or B plus, that's what chat should be generating for you. And then you come in and to make it an A plus, you revise, you edit, you add in any more of your personality, any kind of emojis, all of those kinds of things, chat camera and putting emojis if it's if that's what you've put in your Instagram caption, it actually will copy those same emojis through your content. Yeah, that's how I would kind of do a pitch if you're gonna use chat to PT, social content, the same thing. So I think you've, it can do anything for your business, you just really have to ask any kind of words that you create blogs, emails, like emails, it is incredible at writing. Once again, like I've got a weekly email, I've got two weekly emails that I send out. So I will just go in and say, Hey, chat this week. I'm going to be talking about this in my email. Here's my last one. Can you regenerate the next one for me? And then I've got my draft. So I will I don't write anything from scratch anymore. Everything is always I'm, I'm just basically revising and editing, which cuts out so much time. That's that's the term so over. Yeah.
Liz Nable 26:35
So what what would you estimate the amount of time saved in your business, for example, in terms of the content creation using AI,
Speaker 1 26:42
I just couldn't. Like I say, part of my like, tagline is that I will save you an absolute minimum of 10 hours a week 100% By doing by doing it by using this kind of method. And using this tool. Yeah, a minimum of 10 hours a week. For me, I just couldn't even get my you know, I can't think of a plan. Like I couldn't even get on the road kind of thing last year, because every time you know, the kids get sick, or something happens, or whatever the baby's crying, the guy just couldn't even get started last year. But this year, it's just been Yeah, it's that's it's just drafts are done. I never have to sit down and think of ideas. Sometimes that's even just, you know, baby brain and all of those things, you've got so much mental load, I think like, you know, as a mom and the stage of life that I'm in anyway, there's just this massive mental load all of the time. So you know, when I do have the time to think I'll put my any ideas into my phone notes. But then I'll share that with chat. So the next time I sit down, and I want to create more ideas, or flesh out those ideas that I've had in my phone notes, I'll say, Hey, these are the these are the ideas that I've come up with this week. Can you help me what's going to be what's what do you think's going to work really well? For real? Okay, great. Let's flesh that out. If I think okay, I've only got time to do a B roll one where now I'm just going to shoot like me sitting at my laptop for seven seconds, one of those ones. All right, let's, let's pull up. Let's create some really a really powerful statement. For my ideal client that's going to sit on top of this B roll content. And it's a crazy, it'll just, you know, give me 10 ideas, and it'll do it.
Liz Nable 28:27
Wow, could you potentially put notes in your phone, about your pitch ideas, let's just say, let's say it gets us Halloween, because Halloween is just gone. And you might have a business that lends itself to potentially pitching your business with a Halloween twist or something like that? Could you put a whole bunch of ideas in your phone regarding that, and then just copy and paste that into chat GPT say generate ideas, ideas to pitch to, let's say to Mamma Mia or to, you know, Housekeeping magazine or to you know, news.com.au?
Speaker 1 29:03
Totally Exactly. So what I would do is I would generate, like the draft one with chat JpT like as a template almost. And then what I would do is for any future ideas that I had, I would then just integrate those ideas. So as you said, you just copy them from your notes and then just say, hey, use this template. Here's the new idea. let's reframe it so that you can just go Yeah, done, revise, edit. See you later done, push push ups and
Liz Nable 29:37
to talk to me about how I know I've got a daughter in year nine at school and she you know, they didn't use chat GPT for one of them go in and just memorise who's chatting GPT to formulate them an essay, and then they just memorise that essay, which I actually think is a slippery slope because what if the question is not exactly what they thought it would be. It's, you know, whatever. But that's a whole nother topic. She was the only one who hadn't used chat GPT. But how would those teachers know? Or how would someone reading your content know? Or how would an editor receiving a pitch know that it's not chap? GPT? Or how are you, you know, is there ways you can frame that content, so you don't sound like chat? GPT Yeah,
Speaker 1 30:24
so going back to how we were getting the Instagram captions and things. So that's really making sure that you're integrating your brand voice in. And that's why I always say like, the more examples that you can give to chat, to take from your content that you've already created, the better the content is going to sound, the more content that it's going to sound more like you. So if you can do that, and that's why I always say as well, like 8020 rule. So don't just copy and paste it, make sure that you go over it and be like, okay, critical thinking, does this actually sound like me? Is this actually going to provide value to my audience? Is there anything that I can do to make this better? And there always is, like, I'm not gonna lie, there always is. There's just particularly for long, long form content, like, headlines and things. Yeah, how that it like, go for it. There's the specific words as well, like, if you think if you see chat, writing words, like unleashed, taking to new heights unlock, like, there's specific terms, if you use those, like, I know, you're using chat to pt. So just be wary, like, if you say common terms that are coming up like that, just and they're not actually the language that you use, like, please change them. So yeah, but all of the time, like, just make sure that you're giving chat as much context about your brand and the way that you sound as possible so that it can generate more like you. And yes, always you're going to be editing and revising. So funny that you say like, that all the kids are using it, because I've had a look at tick tock and particularly in the States. And if you go on where the there's just girls, and you know, boys that are that are creating these tic TOCs that are like, you know, I'm using it to write my essay right now. And there's 3000 4000 comments underneath being like, can't live without it, you know. And it's so fun. Like, that's, that's the future, as she said, like, she was the only one out of everybody out of all of her class that wasn't using it. And here we are kind of going like we're too scared. Like, we don't want to be using it like our kids are on it. Yeah,
Liz Nable 32:40
I mean, that could be a media article for you to pitch like, are we creating a generation of dummies? Essentially, I don't we don't know, I guess until we get to 10 years from now. And none of them know any. None of them have received a complete education because we've relied on AI to, you know, to create exam answers and those sorts of things. But we shall see. You mentioned something important that I that I am thinking about now is headlines, because I know for a lot of pitch females, a lot of my clients and students inside the course will spend a long time to writing a pitch. And we know if what you we now know from you, if we can educate AI? Or chat GPT? They can help us with that pitch. But what about the headline? Because the headline is often what would prompt you know, a journalist or an editor to open your pitch email? So how can check GPT helped with headlines? Is it is it good? Have you tried that? Is it good at doing that? Yeah.
Speaker 1 33:41
So I generally do the pitch first, so that it's got that as the context you can or you can if you're going to do it the other way, where you're saying, Okay, well, this is what the topic is, this is like the agency, the publication that I'm looking at writing to generate me because you might do you might create a headline based on ideas. So you're just trying to come up with ideas for that pitch. So you could say generate me ideas and headlines at the same time. And then you go on and create the pitch, or you do it in reverse where you've got the pitch already written and then it's allowing you to and that's probably the way that I would do it is that you're giving chat that it's all about the context you're giving a lot more information, a lot more data to go off in order to really create a headline that's going to be click worthy, read worthy, and just giving it that information to like I am I really want the person to open this email. What can I write here?
Liz Nable 34:39
Because we know from you know if you read enough Mamma Mia or if you've read enough AFR or news.com that I you or say the Daily Mail would have a very different kind of headline it's a bit click Beatty on Daily Mail. The Australian Financial Review is a totally different style of headline. So can the chat GPT to Technology, learn that format because it is formulaic. The way that those papers create those headlines is based on what they think their audience will click on. So I'm assuming that AI can learn that too, for
Speaker 1 35:14
sure. So once again, like you, if you like, if we're going Mamma mia, like, you could go to mommy media, and you could just go to the top 20 articles that they've produced that day, just copy them all in, put them into chat JpT and say, These are the headlines, I want you to produce the same kind of formula, the same kind of headline, with my topic with my pitch, the same thing with AFR, so you just copy and paste all of those headlines in that they've produced, you know, over the past couple of days. And then you've got some headlines that obviously, are going to attract them more, because it's already sounds like them.
Liz Nable 35:51
Would you say a lot of a lot of business owners that you deal with your clients and those sorts of things? Are they using chat GPT themselves? Are they delegating that task to someone in their team?
Speaker 1 36:02
know for sure, everybody, all of my clients are using it themselves. At the moment, I myself have hired a VA, I've had her for the past three weeks. So I'm kind of now going back in training her in the way that I do it. And I'm not gonna lie, like I'm finding it a lot more difficult. But it's time consuming, I think on my part, just to kind of get her up to speed because I'm obviously like, I do it very, very quickly now, and I don't really guess or second guess what, I'm what I'm typing into chat. So yeah, going back to basics with her. It's yeah, it's been interesting. But yeah, all of my clients, everybody uses it themselves.
Liz Nable 36:44
Be Amazing. If chat GPT could train her about you. That's probably something they're learning how to do. Odds.
Speaker 1 36:52
There's also that yeah, so that's kind of my next, my next step is generating a bot that is basically me so inputting as much information about me my business, my style of how I use chat, all those things, and I can put this bot like on my website, I can put it in my membership. So that if anybody you know, has any questions, they can first go to like my little bot, Sally or whatever I call this bot. Yeah, just for just a second. And yeah, and try and try there first before you come to me. So that's, that's yeah, that's here that is already here.
Liz Nable 37:30
It's crazy. Um, talk to me about the master class. So we are having you in to present a master class to our members, but also, we're going to be promoting that chat GPT masterclass. You know, I'll be putting it out on my ATMs guys, keep your eyes peeled, and socials and that sort of thing? And how will how, what can people expect to learn in that masterclass? And, you know, how would it be different, I guess, to listening to you on the podcast just now. Yeah.
Speaker 1 38:01
So we start off with more around like, I go through my story, again, a little bit more deeper, and more around this year, what I've actually been able to create, so we go, you know, go a little bit more deeper, and all of those kinds of things. Because I know, when I do talk through what I have been able to create within my business, it sparks so many ideas for other people to go, I didn't even know that I could do that. I've been thinking about doing that. Amazing. Let's go like I'm getting started today. So that's how we kind of get started, then I go through an overview. So we try and keep it really, really hands on I try and stay in chat pretty much the entire time around actually showing you you know, signing into the platform getting started, we talked through the conversations and things but I actually talk through more around best practice, because, as I said, when you start using chat, and if you want to create a new conversation or a new thread, whatever you want to call it, you do need to retrain every single conversation. So I go through around, you know, best practice around how to do that, and making sure that you're not spending a lot of time retraining it. And then I've got my seven golden rules. So I talk through around, you know, how to provide a context, you know, where you can pull all of that information from really quick and easy prompts that you can you know, that you can know and words that you can use really, really quickly within chat to get the content that you want the high quality content that you want. And also then, at the right at the end, I actually say like, Hey, give me something like tell me write a prompt write up sorry, write a write a pitch, write a blog, write, you know, a social media post, create me a real, you know, a 92nd talking real and I'll give you the steps and the process that I actually take on a daily basis to create all of my content. And that's just around, you know, the actual anatomy of a prompt I guess you're seeing that in action. Then a q&a at the And as well, so
Liz Nable 40:01
awesome. So it's a really hands on workshop. And that's what I love about all the master classes we do inside enable my business, super hands on. It's not a webinar. It's an interactive workshop where you can say, can you show me exactly how to do that we'll share screens. And because I think for I'm a particularly visual learner, and that kind of practicality is always how I've learned best. So yeah, I think it sounds awesome. And I'm super excited to learn myself a bit more about how to make this work for me, because, you know, it is certainly a beast of a job creating content these
Unknown Speaker 40:40
days, full time job, yeah. Time job.
Liz Nable 40:43
Now, how can in the meantime, so that masterclass is in early December, and I will be announcing the date in the next few days. In the meantime, how can people find you? And I know you have a bunch of free resources on your website, too.
Speaker 1 40:57
Yeah, so I'm at the Jess Clark on Instagram, and I yeah, my websites just clap.com delay you. That's got Yeah, heaps of free resources. I think we talked to Liz earlier on around. My latest one is the dream client workbook. So that allows you to do like really big deep dive on your ideal client. So it's like market research on steroids like you've never seen before. It's crazy. You know, like, you'll go on Instagram and hear all the coaches say, the first thing you need to know is understand your ideal client. And it's like, how do I even do that? So you can do that with chippy techie. So I've pulled together a workbook. And that's like the best place to get started because it actually gives you all of the prompts and everything inside as well. So yeah, download Great.
Liz Nable 41:43
Download the free resources. So you've entered ready to go for this masterclass in December? It's been an absolute pleasure. I could sit here and just throw questions at you all day. But I'll save it for the masterclass. Thank you, Jess. It's been a pleasure to have you and we look forward to reconvening in December. Yeah.
Unknown Speaker 42:00
Thanks for having me, Liz.
Liz Nable 42:01
Thank you for listening to this episode of Nable My Business. If you've loved it, please share it on Instagram and Facebook for your friends. I'm all about listening and learning from you my audience. So please pop a review on iTunes and let me know how you're enjoying the show. I'd love to hear from you. So if you have any questions, email me at Liz at Liz Nable dot com And if you want to know more about what I do, head over to Liz Nable.com I truly hope this podcast is a game changer for you. Whether you're a small business owner, a franchisee you have a side hustle or you're just starting out. This is where you truly begin to build your own empire and the life of your dreams.
Transcribed by https://otter.ai