Liz Nable 0:00
Happy launch week everyone. In case you don't know, the media masters Academy is open for enrolments from now until Tuesday the third of September, at 8pm Australian Eastern Standard Time, as promised. Here's the second mini podcast episode for you to celebrate our doors being open. And this one is a cracker from far west Queensland, Angie nisbett's business, farm her hands, has been featured in at least six media publications since she completed the MMA course in July this year, including ABC Radio, beef TV, Smart Company, Queensland, country life. And just last Monday, Angie and her sister were featured in a major story on morning television program sunrise, about internet speeds and how Starlink has helped them build their online business remotely. She's also in the midst of pitching and negotiating stories for A Current Affair and landline on the ABC together with her sister Shona, Angie runs farm her hands, a remote e commerce, business creating stylish UPF 50 plus work gloves for women in agriculture who are out in the elements. Angie's also the voice behind the podcast, married to the land, where she passionately highlights the significance of the agriculture sector. Farm her hands launched in December 2023 and Angie and her sister aim to be strong advocates for Rural Women's Health and spark meaningful conversations about the vital role of agriculture in our lives. In today's episode, Angie shares the incredible response she's had in the media to her business, the opportunities it has created for her and her brand, and ultimately, the chance to change the national narrative about women on the land. Take a listen. Hello and welcome to media magnet, the podcast for female founders and women owned businesses, startups and side hustlers who want to learn how to grow their business leveraging the media and free PR, I'm Liz nable, and I'm your host, personal publicist, PR, strategist and dedicated hype woman. My goal with this show is to give you a behind the scenes tour of how the media works, to break down the barriers between your business and the big mastheads, so you can see how easy it is to get featured simply by giving journalists what they want at media magnet, you'll also get access to the top journals, editors, writers and PR people in your industry and beyond, sharing their secrets and expertise on the how, why, what and when of pitching and getting featured in the media consistently, I will share with you How to build your reputation as an industry expert so successfully, the media will be knocking down your door. When I first started in small business, 12 years ago, I had no idea what I was getting into. I had spent 15 years as a television news reporter working at several major networks in Australia, and then as a freelancer in the US and around the world, I spent years dividing my time between working long shifts on a news desk and traveling the world, chasing stories it was unpredictable and exciting until it wasn't anymore. I decided I wanted a life where I was in charge of what happened next and where I was working to build my own empire, not someone else's. There was a lot I had to learn about running my own business, but getting media and great free PR was not one of them. I already knew what the media wanted. I knew the secret formula for what made news, and I knew how to leverage those media outlets to build my business, get more exposure and ultimately make more sales. I was featured in every major media outlet in the country, and I never spent a single cent on PR. I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses, let them in on the secret, and they, too, could build their brands with organic media and PR, let me help you take your brand from Best Kept Secret to household name. This is media magnet, the podcast, and I'm pretty pumped to have you here.
Hi, Angie, thanks for coming on the podcast.
Speaker 1 4:23
Hi. Liz, thanks so much for having me.
Liz Nable 4:26
I have to start by saying congratulations on your sunrise feature on Monday morning. You guys must be stoked.
Speaker 1 4:35
Yeah, yeah. We were very surprised. It was definitely a long game. Well, I don't know if that's right to say long game, because it probably wasn't really long in the relative terms of media stuff, but yeah, really happy. And yeah, we, we were very grateful for the opportunity. And yeah, it's opened up some great doors for us, which is unbelievable. Yeah, that's. Awesome.
Liz Nable 5:00
We'll talk a little bit about your business specifically in a second. But I'd love to just stay with this particular pitch, because you pitched inside the course to Sean white, who's the consumer reporter for sunrise, tell us a little bit about that day, because you changed your pitch mid so you hadn't pitched yet. You're listening to other people in the course pitch, you listen to what he was saying, Tell me a little bit about how that kind of happened and what you pitched, and kind of what you ended up gaining from it. Yeah,
Speaker 1 5:32
yeah. So I think going into that pitch, Liz, obviously, with the course, you have your modules, and you know you, you have told us, Go home. Do you do your research? Make sure you clear. So I was very, very dedicated to doing that. I would set some time aside going into that pitch, and I did my research on Sean. I made sure I was following him on Instagram. I actually read a bit about him on LinkedIn. I made sure that I knew what his scope was, of what he was doing, I was probably a little bit strategic. And when I pitched, I really wanted to hear the feedback from a few other people within the within the course. And then when, I suppose I probably had a bit of a pin drop moment, because he was giving some fantastic feedback to everybody about after their pitches, you know, oh, you know, this mightn't work for us, but, you know, have you thought of it from this angle or that angle? And so for me and and our business and what we do, I really had to change and pivot quite quickly. Um, so I literally had my piece of paper in front of me. I put a big red mark through the three pitch ideas I had, and I went back to what he was asking for. So for people who don't know Sean, he's very much in the tech side of things. So I thought to myself, right, where has technology helped us? What does it do for us? And what can be my point of difference. For people who don't know I live quite rural, where 500 kilometers away from our nearest post office, as such, from where we distribute our E commerce business. So I knew that that had a bit of a pull point, and so I thought to myself, Okay, where else can this take me? And for us, it was our internet we've had huge changes in the last 12 months for our internet provider. And I thought this might be an angle that he was interested in. So I went to him with the angle of, you know, how internet, especially Starlink, has changed the way that we run our business, which it certainly had. And then off the back of that, you know, we were able to pitch a bit about our business and what we do,
Liz Nable 7:43
yeah, amazing. And that's really clever the way you did that. Because what we obviously learn inside the course is whole bunch of different modules. That specific module is a pitch module, and we learn about like, what makes news. And so it's really important and very proud as your teacher that you listened to what he was telling you about what his scope of coverage was, so you didn't just try and forge ahead with your old ideas and hope for the best. Taking on that feedback from that journalist and really pivoting quickly was awesome, and you ended up having, I mean, I don't how long did that story go for on Monday? Was it like three minutes or something? Yeah, it
Speaker 1 8:19
was anywhere from like that two to four minute mark. I believe the whole story obviously wasn't about us. We were very small segment on it, but I think it just pieced in quite nicely for us. So, you know, there was obviously some other stuff leading up to that pre interview that we had to do, obviously, where we're located. They wanted a bit more footage. Lucky for me, we had a drone. And I offered, you know, I said, you know, can I get some drone footage of where we live? Can I get a bit more, you know, three or four seconds I've shown her on the internet, which I just did off my camera, obviously, in a landscape, because I had to think about TV. And I just added that into a Google Photo drive and sent that off to their team, which was great, because they actually did use that, which I was a bit like, if they used it, that's great. If they don't, then I'm okay with that. So I really had to act quickly on that, and I was quite happy to do that, because I think that that really should have showcased, encapsulated where we were. Look at
Liz Nable 9:18
you. You're a little journalist. Right? That's so cool, and that's part of what I teach, right? You've got to be responsive, like time try and make his job as easy as possible in order to get yourself maximum screen time.
Speaker 1 9:34
Yeah, yeah, absolutely. And it was like, my sister is probably not someone who likes being the limelight as much, neither, neither do I. But I think where we want, what we're what we're aiming to and what we wanted to do, there's some things you really have to just go you know, I'm really uncomfortable doing this, but I think it's the best way to showcase our story. So it meant. I had to learn to fly a drone for a few minutes, which was very interesting. But it was, it was great because it got featured on there.
Liz Nable 10:06
That's awesome. And you obviously like overcome that imposter syndrome, or that feeling weird about self promotion, because if, as we say, as I say, if you're not willing to promote your own business, how can you expect someone else to you really have to just get over yourself and put yourself out there. And I certainly don't think anyone watching that feature on sunrise on Monday would be thinking, Oh my God, look at Angie. She thinks she's so great. They were all just going, what an incredible get like on prime time television.
Speaker 1 10:35
Yeah, even talking about that now, like I get so awkward about it, as I think everyone would live like it. It's, it is really hard, and it's a bit of a mental, mental game to play with yourself as well. Another thing I definitely learned, especially going through those modules and watching back those videos, is I really had to take, actually take myself out of the picture. Really take myself out of the picture and have, like, this bird's eye view of my business and my story and what I wanted to pitch, you know, and it mean, meant maybe showing some warts at some point, and that's okay, but that probably helped me to a point as well, because I got to go, okay, what can I offer this story? What can I offer as a brand? And then what can we offer as a, you know, as a united front of how we can, you know, mesh the two together. And as I said before, pivot and change to whatever is in the current news media, whatever. So
Liz Nable 11:33
let's backtrack just a little bit. Tell me, tell us about your business. And obviously, guys, Angie's not just remote. She's like, remote, remote. She's in central west Queensland in a on a massive property. Tell us a bit about that and how your business came, I guess. Share a bit of your brand story with us.
Speaker 1 11:50
Yeah. So my sister and I live 500 kilometers west of Townsville in Queensland. So we're on our cattle, sheep and goat property. Yeah, we're, we're pretty remote. It's great. We're off the grid. We get, we get to have our own slice of paradise where on property, we're in a family business. Our property is just under 100,000 acres. Yeah, we're very grateful. We're fifth generation farmers, and between my sister and I, we hatched a plan to build a business. You know, I think about now, like, why did we do that? But it was something we're very passionate about. It's come from a personal story. And we make sun protection gloves for rural women. So if you live, work or breathe agriculture, and it's a very hands on job title, and you use your hands a lot. We wanted to make a product for people to be able to go to work and feel safe and feminine and fantastic and stylish. And so we launched our business farm her hands in December of last year. It came from personal story. My sister founded melanoma in 2016 and I also lost my best friend to melanoma five years ago when I was about nine months pregnant with my second child. So it was a very traumatic period for myself, and that really spurred our story and what we do, and how we look at health and well being within ourselves and within the ag industry, and I suppose women in general, who work on the land. So it was just a very seamless project for us. And yeah, we just threw everything at it. And it's been a huge eight months for us, but we've really enjoyed the journey, and we've learned lots. We've blotted into our job titles, and one of those for me was media and taking that to the next level. So I was very fortunate enough to find you. Liz, and, yeah, jump on board.
Liz Nable 13:59
Yeah. And it's been a pleasure having you. You're my model student. Um, why you wanted media for your business? Like, what was your end goal? What was the benefit of getting media? Obviously, we, you know, you're not looking to be like famous, that you feel uncomfortable in the limelight. So what? What was the drive behind getting media and pay out of your business? Yeah,
Speaker 1 14:20
for us, we wanted to be able to have a really organic exposure. We wanted to make sure that we weren't just idling along, busting our butts to feature in story. And I suppose, pleading to people to you know, you know you need, you need to feature us. You need to feature us. I wanted to be able to have a package together to go, you know what, what we're doing is really unique. And you know, we can pivot and change our story. We can, you know, we're very we've got Jack of all trades. We do lots of things, but for us, we. Wanted to make sure that we were getting our story and our brand in our business, in the right media. So that meant making sure that our brand story was on point. That's something that we're still probably feeling, fiddling with a little bit today, making sure that we had those connections, and having constant connection with with those journals who you introduced us to, which is great, because that leads into, if they ever want future stories, it may not be with us, but they might need someone in that area who can say, Look, we're looking for something rural. Can you help us? And it might be us, but I can go, Hey, yep, you know, this is what's happening in our region. Here's something so it's just that constant connection and having someone there that you can just keep you know, I know, comment on a story they did, you know, like a post, and just that you know, that distant touch with that person, and making sure that they know that you're still there. But for us in our business, it was making sure that we were getting to the right media and making sure that we're able to pitch the right stories at the right time, and to keep our thinker on the pulse over the ebbs and flows of what is, you know, the newsroom and the journal journalistic background of of you know, current stories and things. Because I know you
Liz Nable 16:17
said to me when you first, or perhaps just before you joined the course, you're like, I want to take control of the narrative a bit around women in in rural areas, or about rural areas in general. Like, a lot of what a lot of what you saw in the news was negative, and it was about and struggle and handouts and, yeah, you know, that's a really, that's a really long term skill that you gain from understanding how the media works and how to craft narrative that sells so telling a really good story, which you do now. And I think a lot of small business owners think short term like, I want to get this, you know, I want to get my face in the paper, or, which is great, it, I mean, great. But there's no real long term benefit. You know you can only leverage one media story for so long. Yes, so having the ability to create a narrative, which you essentially have done like that Starling story was your idea. And I know the whole story wasn't dedicated to you and your business, but you know, the face of the story was you and your sister. How starlings benefited your business, and you created that narrative out of something that maybe eight weeks ago, you didn't think was a story, because it's so close to you, and it's just how you've lived your whole life, struggling with internet connection and building your business with, you know, being so remote, and now you've turned it into a new story. And, you know, obviously you have the skills to be able to do that over and over again
Speaker 1 17:38
now, yeah, as you said before, like for me, my sister and I, like, we love what we do. And I think for so long, we've seen in the media this poor me farmer story. And I think that that's that that is for some people, and that's great. And, you know, I'm not, I'm not begrudging how, how they have put that in the media. But, you know, I think there is those wonderful stories like Shona and I, like we, really do love what we do. You know, we made the choice to do it. We made the choice to start a business. So we need to make sure that we put our best foot forward with that. And, yeah, just pivoting, you know, I know the Olympics was on, and, you know, that took a lot of a big chunk of time away from maybe people pitching stories and stuff, but it also, I saw it as an opportunity to get into people's inboxes while they're probably getting a bit thicker the Olympics, and say, Hey, do you want something fresh? You know, let's step completely away from the Olympics. Do you want a rural story? You know, this is what's happening away from metropolitan areas. And, you know, have got some emails back from people going, yep, we'll make contact with you soon. We'll just get the Olympics out of the way. And it's just that constant, you know, keep dribbling things through the inbox. So
Liz Nable 18:53
you've had some other media wins too, haven't you? Tell me a little bit about where else you've been featured. I think part of the one of them was during the course, and then just after the course finished,
Speaker 1 19:02
yes, so we've been really lucky. We've been on ABC Radio. There's a story getting put out by them. We've been on a podcast, Future Farmers Federation, that they do. We have been on Yeah, sunrise, which was on just recently, we've been on beef TV. So beef Australia, which runs every three years, they got us on, which was wonderful. And obviously Queensland country life, which is another rural Queensland journalistic newspaper. Um, and Smart Company, oh, yes, Smart Company, yes, Smart Company. With other ways that was incredible and how she portrayed our story, I will be forever indebted, because she just did the most incredible job. So I'm really grateful for that. Um, oh, gosh, now I can't that's terrible. Is
Liz Nable 19:58
that bad that I forgot? No. So that's amazing that you've had so much media that you don't even you haven't sent me all of these. Angie, I'm going to send you an email after this to send these to me so I can share them on the socials. Um, now I know you've done media courses before, right? Because you did mention that to me. So tell me a bit about why you did another one.
Speaker 1 20:17
Yeah, I think the first I saw I jumped on one of your lives one night that you're doing, and I thought, Oh, I'm not, I'm going to be very honest here with you. Liz, I thought, oh, here we go. Not another one. Like, that's honestly what I thought. And I thought, Okay, I'm just going to look into it. So jumped on your live, and then I think you did another session by zoom one day, and I just wrote you an email. I just said, Liz, you know, I think you say, are you going to do you sent me an email. Do you want to do this? Angie? And I said, Look, Liz, I'm going to be honest. I've done other horses, and they've really let me down. They're not producing what they are saying that they're going to produce. And so I was very hesitant, but you guaranteed me? And I was like, Okay, I'm going to give this a crack, which I did. I jumped on and I I'm probably someone who doesn't have expectations. I don't go anything with expectations. But I actually did with your course, because of that prior knowledge I've had, having been let down before. And, yeah, I just, I really put my teeth into it, like I was, like, I'm paying for this, and Liz has guaranteed me, and I just didn't disappoint. I mean, the cohort of people were fabulous. The questions were fabulous. I mean, the journalists you got on were fabulous. I yeah, really enjoyed it. And I've printed out. I'm a very much a visual person. I printed out every module. I watched every recording back at least two or three times, because I would pick something else up, you know, I knew I was missing something, you know. I think in one lesson, you were saying, you know, you know, get, bring your photos and bring this and that it wasn't until the last pitch. And then I was like, Liz is telling us to bring photos. Oh, is that an option? And then I think I just said to you in the in one of our pitches, can I put some photos up, and you said yes, and that got us over the line with a story. So you really need to go back and do your homework and re watch and really listen. You know, I just even now, I'm just like, Oh, have I missed something else? What else do I need to listen to? So and, you know, enough can't be said for yourself. Liz, like you're very gracious with your time, and I think that that's incredible. I don't really, don't think that you would get that with anyone else. Well, I definitely didn't beforehand. So, you know, we send emails back and forth now, so it's lovely. It's been a fantastic opportunity. And yeah, we are just stoked.
Liz Nable 22:40
Yeah, that's so awesome. And it's, what a lovely testimonial. Thank you. But it is, it is really like you get out. It's like any course, I suppose. Well, that's not quite entirely true if you're doing a good course, but you throw yourself into it and do the homework and get the help that you need, and ask questions like you did, and listen. Listening is probably maybe I should do a whole podcast episode on listening. So interesting. As a journalist, you get taught from a really young age how to listen, like, how to really listen, because you're not going to be a very good journalist if you're in an interview with someone like this. And all I'm thinking about is my next question. I'm not actually, what did some there's a quote about it like, Are you are you listening, or are you waiting for your turn to talk? So to be able to listen and take on feedback and not take things personally and be coachable and teachable is probably one of the biggest attributes, or the best attributes, you can have as a student in life in general, but particularly in this media course, because you're dealing with journalists who don't repeat themselves, they'll say something once, and you've got to quickly take down whatever you can and try and work out what the answer is from there. So such good advice to re watch the sessions. They're all obviously all presented Live, which I think is a huge plus in a course like this, because most media courses just give you a recording or, like a pre recorded video. But obviously my success, your success, is my success. So when you get featured, like you have been so successfully, I feel like, you know, obviously that's your hard work, but you know, the teaching has really landed with you. And yeah, it being able to listen and take on that feedback is is massive. Would you say you feel a little bit differently now about self promotion than perhaps you did before you started the course? How do you sort of talk to yourself about that in a different way so you can move on from feeling weird about selling yourself or your business?
Speaker 1 24:41
Yeah, that's a good question. Liz, I think it's not a position people like to be put in. I think, sorry, that's probably not the best word. I think it takes a certain type of personality to really self promote yourself, and I think there's. A difference between being authentic and genuine with what you really want to do and being I want to be famous. I want to be this. I want to be that. One have Instagram followers. I want to have to do. I want to feature in every single magazine. So I think there's a very fine line with that. And I know for Shona and myself, we did not set out to do what we do to be famous. I mean, I could start an only fans page, apparently, that's the go, you know, but that's not going to happen. We really wanted to do this to make a difference. We really believe in what we did, what we do, and I really believe in our brand story with what we have to pitch now to media. So I do get uncomfortable about it. I run a podcast myself, and you know, asking the questions for me is where I get my joy, because, you know, you got two ears listening and one mouth for talking. So, you know, I think whoever made us made that very evident that, you know, we do need to listen a lot. So yeah, I think I'm probably still a little bit awkward, but I can now go into a pitch. Now, not pitching myself, but I'm pitching my brand. I'm pitching my story. I'm pitching what we want to do with this, and super happy to change our angle, and you know, we gonna have to be a bit transparent. You gonna have to let people into your life and what you do, and you gotta be okay with that.
Liz Nable 26:31
What's been the response from people? Because I know sometimes in the country, this is a massive generalization. I've got many friends on the land, and I absolutely love rural and regional Australia, but they can be a tough crowd. What's been the response, both for your business, I guess, on your socials, family and friends, and has it impacted your business? Has there been a positive response to your business from the media exposure
Speaker 1 26:54
you've had? Yeah, absolutely. I think you're probably talking about, like that tall poppy syndrome, Liz in our back. And there's, yeah, there's definitely that. I mean, we I see it, you know, I see it with people around me who have businesses and, you know, they're pumping up their own tires, and you know, that's great. But for us, the impact has been really positive. We've great, gained a very loyal and trustworthy customer base, which is what we are about. You know, we've had some fantastic people reach out, you know, saying, oh my gosh, you know what? You know, so glad that we've found this, or so glad we've found that I read your story that's just like us. Or, you know, I thank you for bringing awareness to this. We didn't even know this existed. So some fantastic feedback. And, yeah, I think I don't know. I'm probably just really grateful to Shona, and you know how we've gone about it, you know another thing you say is, be patient. Be patient. Be patient. And I think that's super important. But I think there's a difference between being patient and being passively waiting. So for us, you know, we're more than happy to sit and wait our turn. But you know, we still, we still reach out. We still, hey, you know, does this interest you? Does it not? So, yeah, we've had some fantastic, you know, sales from it, which we're not, we're not happy. We're not, you know, awkward about, you know, we're building very organically, which is wonderful. And I just don't know if we would have been able to do that had I not had the skills that you've given me to be able to, you know, get under the microscope.
Liz Nable 28:41
What? What are some of the if you got any like top takeaways from the course, perhaps it might be something really simple or something that you didn't even know, you didn't know before you you mentioned patience, which is huge, and consistency in pitching any other sort of top sort of takeaways that you could share.
Speaker 1 29:02
Um, I think that everyone needs to go back and complete the module. Like every you've got modules through your course. I think everyone needs to actually physically write something down in each of those sections, go back, revise that. For me, was very helpful. I went back through and there was some sections missing, and I'm like, oh, maybe this is what I'm this is what I am missing, or this is what I'm not. You know, finishing off that's not going to get me where we want to be. So, yeah, I just think, go back, re watch the lives that we did, get your teeth really into those modules. Work really hard on your Trend story, because it's, I don't think it's ever going to be perfect. Liz, like, I'm constantly changing mine, but and it'll, it'll morph that. You know, the the longer you. Go along, but just get something down, like, get a brand story down and and just present something because to start is literally just to start. And, yeah, as I said before, just that patience. Yeah, just be patient. You know, if someone's not getting back to you or, you know, leave it. I have a three day rule, like, give it three days if you don't hear anything, just say hey, just seeing if you saw this email, and then give it a week. And then do weeklies. Is this interest you? And then I think you will get also to a point where they might be delaying. You just need to say to them straight, is this of interested to you? If it isn't, that's okay, but I will take it somewhere else. And you know, it's been very authentic and very straight,
Liz Nable 30:44
how much time out of interest. Because I think a lot of particularly, you know, we're small business, small to medium sized business owners, majority women, who do a course super time poor, wearing 400 million hats in their business. PR and media is often like, oh, that's just too hard basket. I'm just going to either not do it at all or not attempt it. Tell me a bit about how you've made it realistic to implement this consistently into your business. Like, do you do two hours a week? Or, you know, once a day? Or how have you sort of made this doable for you long term?
Speaker 1 31:16
Yeah, so for us, we we sit down. My sister and I sit down weekly, and we on a Monday morning, and we write down our goals for what we want to do for the week and for that month. So for example, at the beginning of August or I think, no, sorry, at the end of your course, Liz, which was in middle of the year, I said to Shona, I want us to feature on Sunrise. I said, that's something I want to do. So we just kept chipping away at that. And I said that would be really good to do, you know, in another three months time. Obviously, that got done in two months, which was fabulous. But we do sit down and have weekly goals that we write down, you know, my next, my next big, you know, tick off the board would be to do something on A Current Affair that's in the pipeline, and we would love to do something on landline, which, for those who don't know, is on the ABC, it's quite rural. And not really about our what we sell so much, Liz, but just what we do, more than anything, that's
Liz Nable 32:22
amazing. So you mentioned just before we wrap up, that a couple of opportunities have come up for you, or tell us a bit about those from this media exposure. What kind of exciting things are happening in for you in the business?
Speaker 1 32:33
Yeah. So the last pitch we did was with Amy from A Current Affair, and she was really excited. I pitched her some photos, I told us what we did, and she, pretty much in non certain terms, said, please do not take this story anywhere else. So that was huge. I was literally shaking. I was driving home at home, and I was so excited. So that was with a follow up email, and now we're just sort of back and forth trying to nut out how that looks like. She's flicked us over to the Queensland representative, and I caught up with her last week just a phone conversation. So, yeah, I'm just going to keep massaging that relationship and trying to get something from it. Haven't heard anything yet, but I did send an email this morning, just flagging it to say, you know, is this something you're interested in? So cross fingers. ACA, and then, yeah, landline, I have emailed and made contact with and the presenter, Pip Courtney, is going to take that to her editors, and fingers crossed we get something from that, which will be super awkward, because Joanna and I are so awkward on TV, but I think our message and what we want to do will probably overwrite the yeah eagerness of me getting on TV. Remember, it's not
Liz Nable 34:00
about you, it's about the story. And if you can tell yourself, yeah, it doesn't feel weird anymore. You just feel like you're adding value. You're enriching people's lives with this incredible story of of what you do and how you do it, any sort of takeaway, kind of advice to anyone. Well, so obviously, the course, the doors of the course, open next Tuesday for the third round of the year. You know, I know you had your own inhibitions or reservations about doing the course. Could you speak to some of those? Anyone who's sort of sitting on the fence or wondering if it's worth it, what advice would you give them?
Speaker 1 34:34
You will not be disappointed, not one iota. I was just actually blowing away. Liz with how organized it was, How reassuring you were, just the time that you gave with everybody. But you need to meet like we need to meet you halfway as well, like you. You need to put the work in. You need to get. Up and spend an hour the next day revising from the day before you need to do the work. And I think the only other thing I would say is, if you're going into the course, I think you really need to be clear on what you are, like, who, where you would like to be, and maybe have some goals written down. So, you know, what is your business? You know, what are the key important points within your business that you want to showcase? From, from this course, you know, I think, you know, we've had a few people, you know, you know, you can get a bit scatterbrained, like for myself, like I do podcasting, I have a business, a set aside from that. I really had to leave that behind. There was a few points where I was like, Oh, maybe I could maybe. And I was like, no, no, no, no. Like, this is where I'm focusing my time on this business. This is what I want to do. This is where I want to be. And I'm going to really dedicate time to get as much out of as that I can. And, yeah, as I said before, just wasn't disappointed. Yeah, just super happy, super happy. Yeah,
Liz Nable 36:09
it's such good advice, and it's so true. And I think you probably, you know it's better coming from you because you're a student, but I am going to be so clear about that going forward, like you have to put the work in because you can lead a horse to water and all that. I give people the skills and the contacts and the resources to, like, do their own PR and do a really amazing job, which is what, what you've done, you've taken the ball and you've run with it. But it's not, it's not a PR company where you just sit back and say, Well, I'm not sure. I don't know. Can you tell me what to do? And I think a lot of those courses, sometimes the courses aren't advertised correctly, or people just are not listening or reading, and they just want someone else to do the hard work for them, but put in the work, and it's all right there for you. It's, you know, it's, it's, it's simple, but it's not easy. Yeah,
Speaker 1 37:00
that's right. Liz, and I sort of see, like, You, you, you've done the hard yard, like you've been there, you've been in the trenches, you've done the work yourself, and you are literally giving it to us on a platter, which is what you do, which is exactly what you do. Like, you don't need to do any more work. Like, you know, it's, that's, that's us. Like, we've got to do the work and we've got to be patient and we've got to be disciplined to be able to stick to, you know, going back and, you know, it's like everything, if you work really hard, it'll pay
Liz Nable 37:28
off, yeah, 100% and not taking anything personally, being patient, being consistent, and just keep putting one foot in front of the other, even for me. Now, when I pitch stories, I would say 80% of the time, the journalists won't get back to me, but I never take it personally, because over the years, I just know that that's just the way it is. But if you hang in there and if you're consistent and persistent, it'll all happen for you, and what you've got that snowball rolling now. So I'm not going to say it'll get easier for you, but more people will know who you are. You'll get more business or more media opportunities, because people will read about you and listen to you on the radio. So those opportunities will be much more likely to present themselves now that you've done the hard work establishing yourself, yeah,
Speaker 1 38:08
and being very strategic about it too. Liz, like I think you can throw a ball to every single media person and want to be featured in everything, which I was very adamant that I didn't want to do. I want to, like, hopefully I'll be alive for a lot longer, and our business will be around for a lot longer. So we need to be really strategic with how the rollout of that looks. So, you know, it might be doing sunrise and giving a few months, and really, you know, nurturing this relationship with ACA, and then have something going into summer so looking ahead and not just throwing everything out there and expect you to be plastered across every magazine, TV show and talent show across Australia, because that's not what you're going to get. And don't like you journal. I could not like what you guys do is incredible, and I could not imagine your inbox, but the amount of stories that they would be getting pitched every day would be so overwhelming. So just, I think, having a bit of compassion for what they're going through as well and what they're trying to deliver, yeah,
Liz Nable 39:13
absolutely. Oh, Angie, I'm so excited for you and for what's next for you and for the business. Keep tagging me on your socials, and I'll keep sharing all your incredible wins. It's been an absolute pleasure having you on the show. Can't wait to visit you in Queensland soon.
Speaker 1 39:27
Come on, come on down, and we'll go trekking, maybe not as high as the when you did the other week, but no
Liz Nable 39:32
trekking for a while, no trekking. This episode of media magnet was brought to you by my signature group coaching program, the media masters Academy. The media masters Academy is a live, online, six week course taught by me and designed to teach you how to become your own publicist and give you exclusive access to pitch the country's top journalists and editors. Doors open just three times a year. Check it out at Liz nable.com along with a ton of free resources to help you get started taking your business from Best Kept Secret to household name right now. If you love this episode of media magnet, please share it with your business buddies or on social media and tag me at at Liz underscore navel. And if there's a specific guest you want to hear from on the show, or a topic or question you want to know more about, please tell me, so I can make sure the show stays dedicated, especially for you. You.
Transcribed by https://otter.ai
