Liz Nable 0:00
My guest on the podcast today was so good inside the most recent round of the media masters academy that I just had to get her on the podcast too. Adela biani is a journalist and writer with a Daily Telegraph in Sydney, and has covered everything from breaking news, politics, small business, celebrity news, mental health and every topic in between, like every good journal I know. She has 10s of 1000s of unread emails in her inbox at any one time, and is reporting for a daily newspaper that also has a 24/7 online presence. She is an extremely busy woman. However, if you're looking for a journalist who's going to give you, even as a complete stranger, sending your first pitch to her inbox the time of day, Adella is the journalist you should reach out to inside this episode, we cover trending news topics. Why the media constantly needs good news sources like you. How to infuse your business into the current media and news headlines of the moment, the best times to pitch, the one time of the year when you're most likely to get featured and more. Listen to the very end of this episode for adela's incredible offer to all my media magnet listeners and be the first to take her up on it. You'd be absolutely crazy not to Adella was 2020 News Corp young journalist of the year, and in 2021 she was shortlisted as a Kennedy Awards finalist. Don't miss this incredible opportunity to listen to one of Australia's rising reporting stars share her inside tips and behind the scenes secrets of how to get featured in one of Australia's top daily newspapers that syndicated around the country and boasts millions of readers every day. Hello and welcome to medium magnet, the podcast for female founders and women owned businesses, startups and side hustlers who want to learn how to grow their business leveraging the media and free PR, I'm Liz Nable, and I'm your host, personal publicist. PR, strategist and dedicated hype woman. My goal with this show is to give you a behind the scenes tour of how the media works, to break down the barriers between your business and the big mastheads, so you can see how easy it is to get featured simply by giving journalists what they want. At media magnet, you'll also get access to the top journos, editors, writers and PR people in your industry and beyond, sharing their secrets and expertise on the how, why, what and when of pitching and getting featured in the media consistently, I will share with you how to build your reputation as an industry expert so successfully, The media will be knocking down your door. When I first started in small business 12 years ago, I had no idea what I was getting into. I had spent 15 years as a television news reporter working at several major networks in Australia, and then as a freelancer in the US and around the world. I spent years dividing my time between working long shifts on a news desk and traveling the world, chasing stories, it was unpredictable and exciting until it wasn't anymore. I decided I wanted a life where I was in charge of what happened next and where I was working to build my own empire, not someone else's. There was a lot I had to learn about running my own business, but getting media and great free PR was not one of them. I already knew what the media wanted. I knew the secret formula for what made news, and I knew how to leverage those media outlets to build my business, get more exposure and ultimately make more sales. I was featured in every major media outlet in the country, and I never spent a single cent on PR. I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses, let them in on the secret, and they too could build their brands with organic media and PR, let me help you take your brand from Best Kept Secret to household name. This is media magnet, the podcast, and I'm pretty pumped to have you here.
Okay, take two. Adela, welcome to this episode of media magnet.
Adella Beaini 4:22
Thanks for having me. It's a pleasure to be here. Yeah, it's
Liz Nable 4:25
such a pleasure to have you because you were one of the guest experts inside this round of the media masters Academy, and you were so generous with your time and all the students, the business owners, loved so much of the advice that you shared that I had to have you on the podcast, so I appreciate your time again. Tell us a little bit about what you do your role as a journalist at The Daily Telegraph, and then we can move on a little bit more to, I guess, The Daily Telegraph itself and how that works. Yeah. So I've been
Speaker 1 4:54
working with Atelier for six years, but the past three years have been with the national team. So I focus predominantly on national stories, exclusive stories, investigations as well as international stories. So I don't have a particular area focus on. It's bit of an all round topic, so which makes it more interesting. But yes, I do focus on that very much exclusive stories, whether it be health, crime investigation on across all topics. So yeah, got the best of both worlds, I think, yeah,
Liz Nable 5:29
yeah. Well, because we first came across Well, I first came across you when you did a story on one of our other alumni from an earlier course that I ran this year, who was a online romance scam investigator. That was Kylie Dennis, and you did a story with her, and then I reached out to you. So you obviously cover like a lot of different kinds of stories speaking, and I know you don't speak on behalf of The Daily Telegraph in this podcast, just as a journalist, but tell us a little bit about the Daily Telegraph and the kinds of stories that you can find in that online, both online and in print, and perhaps, if there's sort of certain themes that you look to feature on a regular basis in the paper, yeah,
Speaker 1 6:12
definitely. So just like with most mainstream media, we cover anything from local to international news. You know, you've got the breaking news day to day breaking news. You got the crime, courts, and you got the politics, state federal politics, which always gives a lot of content, never boring there. And then you got the health or the lifestyle, the entertainment. And then you got the sports as well, which we have a very big following, especially in Sydney, with NRL. So no doubt we'll have a lot of content in that section. So we cover anything from the local to the International and anything in between, so serious, lighthearted content, all sorts of shades. So we cater to most people, if not all people's tastes. You're going to find something you like or something you want to read about in the telly. And of course, we like to pride ourselves as always being first in getting that breaking news. So when people want to turn to a breaking news story that you'd want them to be turning to the telly to get that really good in depth coverage, because we have reporters and great team as well of photographers and video people to get you that story. Yeah,
Liz Nable 7:19
awesome. And from what I've noticed. I mean, I've never worked at The Daily Telegraph. I've always been a television journalist, but it seems to be very much a media outlet that reflects the people, like it's very people focused. Would that be correct?
Speaker 1 7:32
Yeah, definitely. And I think that has to be the case because we're catering, catering to our readers, and our readers reflect society and the issues that they are facing, the good and the bad. And so I think as well, like it's all good to get the newest research and get these experts talking about every sorts of topics, but unless you have a human face to it, it really doesn't bring anything to light. You don't know how it impacts someone. So I think we very much like to focus on the person or the community and how it's affecting them, and if it's a good story, then how it's also affecting them in a good way and impacting people. Because by turning to the people, that's where you'll see the issues, that's where you'll see the story. So we like to put a lot of the time our people and our readers and our community first in everything we cover.
Liz Nable 8:18
And obviously with those kinds of stories, those people first stories, it does sort of Ignite conversation. And you see the engagement online, both on the Daily Telegraph, you know, comment section, and then when that's reposted in different social media channels too. So how important is that for the kinds of are you looking for stories that inspire that conversation?
Speaker 1 8:41
Oh, yeah, our role and responsibility, just in general, as media, we should always remind ourselves, as journalists, like we have the power to start conversations and shift conversations. And I think, you know, for example, I can give you example. Now we've got the big campaign, social media campaign, let them be Kids campaign, as well as one coming up unplug 24 which will be launching very soon this weekend, and it's done that whole mental health social media conversation, I think, as well with a topic, for example, like that, if someone's going to a bad situation, it's so uncomfortable to talk about it. And I think as media, we play a part in starting that conversation to make people comfortable. How easy or good would it be for a teenager or a young person in a workplace or wherever they are school, being able to say, oh, did you read this on the news today? And then from there, they can start this dialog. And I think that goes to every other issue, like we really do have the power to shift the conversation, but also raise awareness, like and bring things to light, even if they're uncomfortable, like we gotta start somewhere, and that's our rollers media as well.
Liz Nable 9:44
So obviously, right now, like speaking currently in, you know, october 2024, things like mental health, cost of living. Are there any other kinds of general themes that the Daily Telegraph look. Look to cover on a regular basis, just for our listeners who are perhaps, I mean thinking that most of our listeners are business owners, entrepreneurs, founders, those sorts of things, how can they start to see opportunities to get featured or to offer their expert opinion in a media outlet like The Daily Telegraph? Are there any sort of general themes that you guys look to cover on a regular basis, or would cover if they're coming up, you know, trending or all those sorts of things.
Speaker 1 10:25
Yeah, it's funny, because, like, the news is not always new. So I think as well for businesses or people out there who want to get themselves in the media, I can give you general areas in terms of, like, you know, health, anything that falls under that good, the bad, everything, mental health, physical health, you know, cancers, all that sort of stuff. That's always something we're looking for. Health that's always there, because that always exists. It just, it's just different as it evolves through the months. It is, whether it's new research or a new story to share. So health is there the economy and that comes under as well with the cost of cost of living, has become so big, it's almost like a standalone area. I mean, if you talk to someone 234, years ago, I don't think it really was like a standalone story, but that in itself, brings all these other topics underneath. Cost of the has impact your business has impact this particular sector, or you as a person, or your shopping supermarket. So I can give you the general areas, but I think as well, it's you will be surprised how you can make a story out of nothing, or a story that can be fit into so many different areas, but it's about how you go about it. Hey, think outside the box. I think that's the most important thing, because, like I said, news always repeats itself, but it's how it's told that makes a difference
Liz Nable 11:41
Absolutely. And it's interesting because I've also noticed since covid, a real sentiment in mainstream newspapers like The Daily Telegraph, but also in other avenues of the media, a real push to support small and local business. Tell us a little bit about perhaps, how business owners or entrepreneurs, startups, those kinds of people listening to the show, can look for opportunities, and perhaps give us an example of some of the different ways you might tell those stories.
Speaker 1 12:14
Yeah, definitely. So I think first and foremost, as a business owner or as someone working in a particular sector. Remind yourself that you're the expert in your field, right? You are the eyes and ears for us, basically. So you know what's going on. You know what's affecting you, what might affect you will probably not affect someone else, and vice versa. So first and foremost, know that you're the expert. You know what you're going through, you know the issues your sector is facing. So own it like you're an expert as it is, you know what's happening. So then think, Okay, well, if I see it as an issue, and I'm going through, I'm sure other people in my particular sector will think it's an issue, and it doesn't have to always be negative, but it in the most part, there's usually that raising awareness of a problem. And we do advocate for a lot of small businesses, and we want to show what's going on. And so you sat as an avenue to be own it, own what's what you're going through, what you know and and that, in itself, is already a story, because you are raising the issues in your sector and where they're going to we're going to elevate it by shining a light on it. Of course, we'll dig deeper. We'll get expert to comment, all that sorts of stuff. But that's already a news angle that doesn't have to be out there already, because you're going to come tell us what you're going through, even nothing, just being a personal story you could have, I don't know, something quite significant happened. People like that underdog story as well. So that's another asset. They're very human. Element story we can which can tick off a few boxes, and then also a third thing as well, read around, like, if you feel like something is happening, for example, say the politicians are making changes and you know it will impact you, then you're already a good case study. Often yourself up. We would love to hear from you, because if this is being played out in the public arena with politicians debating this and enacting this, especially with upcoming elections, the federal election is a really good one, then that's where you offer yourself. You don't even need to wait for us to find you, because we may never find you. We're very like time poor, so we don't always know people exist. So I think use that as Ontario. Okay, hang on, this is happening. Let me reach out often myself, because I am available.
Liz Nable 14:27
That's such an interesting thing. You said, we don't, we want we, you know, we won't always know, you'll exist. I think a lot of business owners, or, you know, founders, you're so busy in your business, doing all the things. I think for some who aren't experienced in the media, they have this kind of idea that the media is just going to magically come knocking, which is never going to happen, right? Because you guys are so time poor. It's so how like, how important is it for you to have those people contacting you on a daily basis because you're producing news? 24/7, now. Right?
Speaker 1 15:00
I think it's more important now than ever that people make the first step. Of course, like we can find people, that's no issue, but we're much more time poor. There's so much happening in the world, in our own country, and that's that new cycle. As you said, it's just 24 hours. It's non stop. And I was telling you a little earlier, I get, I get hundreds of emails, I get so many emails and a lot that I miss. I and I've said it previously, I have over 30,000 unread emails, which is nothing to be proud of. But it's, it's that sheer capacity that I just I cannot get to a lot of people. So I think, be your own media person like and he doesn't have to be elaborate pitch. He's just like, hey, I'm here. I'm available. It saves us time. It saves us having to make that awkward. You know, phone call like, oh, like, are you interested in talking? Because some people might not be, but a lot of times people are. But I think just do it like, if you it's not going to hurt, because if we're not, we don't use you that time. I'm sure we will remember you later on, because I always do. I save people's contacts in like a Google dog, and I'm like this, these people were comfortable from memory to be in media, so I will use them, because Are we able to have to cut that awkwardness or that, you know, cold calling, or, like, the emailing, which is nothing wrong, but that, in itself, is very much time consuming when we're on a deadline. We just want to be able to, like, find someone that's it, nail it and done
Liz Nable 16:18
such good advice. And interestingly, for anyone who's listening to the podcast, who's listened to, you know, older episodes, I think almost every single journalist we've had on this show, I think you could be the most 30,000 unread emails is a lot, but for most of the journalists we've had on the show, it's in the 1000s of unread emails because you're on a deadline every day or every month or every quarter, or whenever your deadlines are, depending on what media organization you're in. And I think a lot of lay people think, Oh, well, they haven't responded to my emails, so they can't be interested. Talk to me a little bit more specifically about how someone can stand out in your inbox with their pitch.
Speaker 1 16:58
Yeah, for sure, a couple of tips I would offer. And as you mentioned, a lot of us get hundreds and hundreds of emails. I wouldn't always take it personal that we're not replying straight away. Sometimes a little reminder or a little nudge you have to do. Subject title is so important because that's kind of, like, determine whether I use your open up straight away or I'm going to, like, press it and forget kind of thing. So subject title on the email so important, and it becomes a content and how you word the email, there's no like one blanket rule, but there are tips to improve how you write the email, so you get our attention, and then we actually stop and go. Actually, this is worth responding to, or at least saying no, not for now, but I will save you for after. So there are ways to improve your chances to get our attention. And it could be little tweaks. It could just be the way you add certain sentences in, but that would definitely, I know, get my attention just first the subject headline, but then also the content of, what if it feels like too generic, like you sent it out to the entire company, I probably will give it a pass, but if it feels very personal, I'll know it's for me.
Liz Nable 18:03
Yeah, absolutely. And I teach that inside the course, it needs to be, I think, for small to medium sized businesses, which is the audience of this show, and my audience as clients and customers, for small to medium sized business, it needs to be a personal pitch, because if it feels like it's a PR pitch that's been sent to a million different people, and no one's used your name, and it something perhaps that sits in you know, you've received that has nothing to do with what you would normally cover. It doesn't sort of, it's not a great start to a relationship, is it? Oh,
Speaker 1 18:35
yeah, definitely not. I've had plenty of examples people sending things. Maybe I def if they definitely don't look personal, that's okay. You just like, disregard them twice the ones that it's just a simple Google search. I think there's no sort of like, you're almost like, Did you Google who I am not saying, like, you know, not all of us are important. But if you just look at the quick Google search, what do they actually cover? Like, will they cover this? And I think that will help save you time and me time I'm having to read it. So I think definitely knowing who you're sending it to probably improve your chances as well, of getting like, a successful story. But the worst is when you get a story like you should have just googled my name, and then you would have known I write nothing about this. But also, on top of that, I think people need to avoid one other thing I've seen creep up a lot is that they send it to you personally, and it sounds so exclusive, and you've kind of gone back and forth only to realize they've sent it exactly same to other people. And it, trust me, it all comes back to the original journalist, like I've had that happen, and it makes its way back to me. So it's just a bit awkward, because you've wasted my time, and then I have to sort of cut other people off and just say, Don't do it. Don't do the story. I'm doing it. It creates a lot of confusion, and it puts me off that. PDR, I'll maybe still continue with story, because I've spent time on her, but at the same time, it's like, I probably don't want to deal with you again.
Liz Nable 19:58
And that's I think. Think perhaps again, if you're not, you know, if you don't have a great media knowledge, it's important I teach this inside the courts and that, and it's interesting that you brought that up to sort of give the journalists that you have a good relationship with, or the first journalist that you're reaching out to with that story idea a right of refusal. Would you agree with that, that they say, Listen, I'm going to, I'm going to shop this around elsewhere. If you're not interested, could you let me know by tonight or tomorrow, or whatever it might be, is that the best way to sort of go get around that kind of problem?
Speaker 1 20:27
Yeah, definitely. I think, when you first approach it, like, if I show interest, or the journalist shows interest, and depending on who you are, what your field is, but just say, for example, for me, and if I come back to say, this is interesting, is it exclusive? And you say I have gone to other media, but now that you've shown interest, like, I'm just going to hold it until you're definite and blah blah, that's totally fine. But if you going to go behind people's back, or, like, start wishy washy, or, like, give us such a tight deadline, then he's just making it harder. Like, you just want to make it easy for the journalists, not add more stress. Like, the last thing we need is more stress, because we're on deadlines every single day, and there's always things that just come out of nowhere that we just cannot predict. Even when I was appearing on your pitch class, like that morning, I was put all of a sudden on an early shift, unexpected breaking news. Things change very rapidly. So when people are pitching it. Just keep in mind, give us a bit of leeway that you can't give us a tight deadline. A little bit of time will help. And especially given you're probably pitching a very exclusive story, because to do with you and your small business, or whatever you're you're doing and pitching, yeah, just It's not wrong to go to other media, but just maybe from the first instance, develop a relationship, so that you can go to that person, and then they can say yes or not today, not this time around, and then you go off. Because for me personally, I know how it feels like so I will tell you, I don't want to leave you hanging. I want you to get the actual media opportunity. So if I don't have capacity, I wouldn't let you know. And hopefully other journalists, if they build that rapport with you, they'll do the same too. So there's nothing wrong with saying, again, yes, I've given it to these people, but let me know by certain time before I go to Alex. Yeah,
Liz Nable 22:10
good advice. And in terms of the email headlines, sorry, the subject line for the emails, are you looking for sort of like a headline style, format, like any tips on that email subject line that would help that email kind of break through the 29,999 others in your email?
Speaker 1 22:31
Well, maybe don't write it so long that it's almost an essay. I have to, like, click it to see the rest of the chunk, because you already lost me. Like, if the subject line is rolling over, then I'm basically reading another story subject at home, definitely saying exclusive OR I think that really always grabs them, like a great this is, to me, kind of thing. It doesn't have to always be the case exclusive, but I think you're showing that. Okay, there's something in here, like it's not just a generic thing. I've just mass sent to everyone. So having exclusive in it, keeping it short to the point I would just tell me what the newsy line is like. What am I actually about to open, explaining 10,000 things at top, what? And then I have to read it to find out what actually trying to get to. So just maybe a headline. Think of a headline. Think of what the main point you're going to be trying to tell me in that subject, um, subject line. And then, of course, you go in, you detail, you either introduce yourself or you read no meaning. You tell me what's happening and what's new, but, yeah, keep it short, concise, but a really good, catchy. It doesn't have to be funny and doesn't have to be like a newspaper headline, but just what is the news angle you're about to tell me
Liz Nable 23:40
awesome and how important is we talked about? Obviously, you extremely time poor. All journalists are varying degrees depending on what their deadlines are. But how important is the relevance of the right now in the pitch for you to be getting back to people who pitch you?
Speaker 1 23:58
Yeah, so as to with the time period when people pitch it like I think time stories, their stories, of course, are breaking. That's different. But I would look to where we're fitting in the calendar, for example, like the summer period at the end of the year, December, Jan. We know that most states, if not across the whole country, there's school holidays, right? So school holidays, lighter content, people that are away. We know people are away, and so that's what we're looking for, more like, laid back kind of lifestyle, or like very timely stories, just to break up a bit of any like lull and hard news. So we need a bit more lighter stories, basically, for that period, I think as well really know what's going on. Like, you don't have to be across every news, but just know, generally, school holidays, you know when that comes up, try, try to know that time a summer period when big things are happening, like elections or whatever the case is, no big events and no big holidays, and big time periods when they're off because. Yes, that could actually work in your favor, especially for small businesses. I feel like as well. You know timing on a federal election in the lead up to that, offering yourself up that you know that's happening early next year, start putting yourself out there, so that we know who you are. We can go to you know what's happening in society, so that way you again, don't have to be across all the news, but just know the general timings, because if you know, then it'll help you pitch at the right time. School holidays will help with any travel kind of lifestyle, because if someone's a parent, they'll understand that people like to travel during school holidays, whether it's a two week period or the end of the year. So you got that end. But I think as well, just keeping up to date in your sector, again, you know more than anyone what's happening in your field. So if you know something's coming up, or you know your sectors in the media for whatever reason, that's the time to offer it up. And if you the more you know ahead of time, the better. Like, if you know, for example, in a month, there's going to be big like summit to do with, I don't know, like some farmers industry summer, I'm just making this one up as an example, but saying as a farmer's industry, so I'm sure there's one out there, and you know that's happening in a month. Get ahead of time. You know you're in that field. Get ahead of time. Get to the journalist before then we might not actually naturally cover it or know about it, but now that you've said it a month out, we can workshop that idea so that when it comes to that time, we're not reporting necessarily on the day, but a day before, saying this will be happening tomorrow, and these are, like, the big issues or whatever, I think it's really important, especially for us, I would say especially for my content and my round Gone are the days where we can just go to an event and report on it, because people just generally have people consume news very different. People don't want to read after the fact. They want to read before the fact or during the fact. So I think if you know, there's a big summer, a big event or anything that's happening, it just be good to line up a story and have it out there on the day of or the day before. So that's really important timings. And then on the flip side, this whole, you know, six week period where school holiday is December, Jan, you know, people are off. People are maybe not the media off. We're not off, but for the most part, the general population is off. So that's when you want the quieter period, the quieter news story, the more like light hearted kind of content. And so that's another one to get ahead. Ahead on,
Liz Nable 27:20
yeah. And it's so interesting, because I think a lot of small business owners think, Oh, I've gotta know, you know, the in depth, you know, details of, you know, every single Daily Telegraph issue that's ever been, you know, I've gotta read the paper from cover to cover to understand the news. But really, these days, there's kind of no excuse for keeping up with, like, just having one eye on the current sentiment in the news. And, you know, you could even just scroll the newspaper, or, you know, the I knew that the Daily Telegraph send out a couple of emails a day with to their paid subscribers with the headlines. But you can, there's also the free version. You can go to the website and just scroll and see what the headlines of the day are. It doesn't need to be a full time job keeping up with the news, does it? You can really just surround yourself and your social media with some of the top headlines of the day and have pretty good grasp on what is trending and what the current sentiment is out there.
Speaker 1 28:12
Oh yeah, for sure. And I think so. I don't want people to come off this and listen go. Oh my gosh. I gotta know everything's overwhelming. Just pick a pick an area, a niche that you are comfortable with, it's you're going to gravitate towards news that affects you and that you're interested in. And it doesn't have to be something you work in, but it could be something you're really interested in. So just stay with that. Of course, keep in general, I don't know what's happening in society, like I said, there's no excuses in the sense, like, your Instagram's probably flooded with things you don't have to subscribe to Telly to read our stuff like, or at least get a bit of a taste on our Instagram, Tiktok, Facebook, LinkedIn, emails, like, we're everywhere, and that's with most media outlets. We are everywhere. So just keep an interest in your field, and also any topics you're passionate about, you can be passionate about so many other issues. You have to limit yourself to your to your field, so that's where you you'd want to focus on. That's the sort of things you'd want to be keeping up to date with, and that in that area, because breaking news shouldn't really affect you. Of course, keep up to date. There's nothing wrong with that. But part of the broader stories that you want to try and get into the media is the media stories. It's the topics, the issues that affect people? So just just focus on in your industry and things you're interested in. And I'm sure you'll find find it not too hard, if you have an interest in it, to keep up to date with that sort of stuff. And you have probably own avenues of how you keep up to date with what's happening as well in your area. Yeah,
Liz Nable 29:38
absolutely. Any other you mentioned. Obviously, summer's a great opportunity to get I guess you know. And the thing that you mentioned is, is all these main dates are the same every year. You know, the summer holidays are the same time, East is the same time, Christmas is the same. So you do know. Like, the beauty of pitching the media in that way specifically, is that you do know in advance when those times are coming up. So some of you mentioned is a great opportunity, or there's more opportunity to get featured, because there's less going on. Parliament's not sitting, you know, you know, things slow down for the holidays. Any other kinds of opportunities during the week or weekends, like, when is the best time to pitch to have? You know, I guess, because a lot of the listeners to this show, we're not pitching breaking news stories, we're pitching business stories or softer news stories. When's the best time to pitch those to get the best opportunity?
Speaker 1 30:30
I think pitching in itself, there'll never be a right or wrong day. I think generally, you know, contact people Monday to Friday, when people are on no one's checking their weekend emails, although I can tell you now, journalists probably do check here and there, but we do our response. So you can pitch on those sort of days, but your aim, I think, shouldn't necessarily be during the week. It's not saying you won't be there like we can definitely give you a run on the week weekdays, but keep in mind, there's just so much breaking news in general with the news cycle Monday to Friday, it's not saying the news cuts off on the weekend. It definitely does not cut off, but it's a lot less. I think there's more room, in general, for weekend papers to hold a bigger story or a more like in depth story. That's just generally what we care to think of it like this, like Monday to Friday, people are rushing. People are rushing. People are rushing, consuming the news, rushing to work, doing this, doing that. Everyone's thinking about work, Monday to Friday. On the weekend, I'd like to picture as if someone's sitting in their backyard opening up the paper, or they're out these days and probably coffee in their hand, and they want to be able to read a bit more in depth story. And it doesn't have to again, be 1200 word story. It's not about that, but it's just more media. There's more time spent in that story. There's a case studying expert and quite a newsier angle. So pitching, go for it. Go from Monday to Friday. That's fine. I think the more time you give us, the better, the better we can workshop and at least find any holes in the story, or give us time to then go find someone else to add to your story and be bit more finesse to the story. But yeah, it's not to say again, and I think everything can run on the weekday. But keep in mind as well, you're competing with a lot more breaking news, politics, crime, courts, all that sort of stuff, whereas the weekend is a bit more like relaxing, and that's sort of a reflection of our readers, our community, our public you know, from yourself, anyone else, from yourself, that we can use on, the switch off, take time, relax and consume things very slowly. Yeah,
Liz Nable 32:34
absolutely. So we're looking to still send that pitch during the week, but potentially pitching weekend opportunities. So a daily, sorry, a Saturday news magazine, lift out, or the Saturday paper, or the Sunday paper, or the Sunday magazines, is that right?
Unknown Speaker 32:52
Yeah, definitely, yes, definitely, it's
Liz Nable 32:54
the case, yeah, um, just before we go anything we've missed today, like any other tips for I guess, speaking personally for you, I know you receive hundreds of pictures a day. I guess, how to sort of establish a relationship with you? Reach out, let you know that they're there, you know, if anyone who's listening, you know, start to, I guess, establish that relationship with you. What's the best way for someone to do that? Don't
Speaker 1 33:19
be scared. I am not a scary person, and I love to give people time again. I'm not speaking of every journalist, just for me and what works for me. I love to meet people, give people to I know I've come across as busy. I know I am busy, but I will make time for people. So don't be scared. Or I go, Oh, will she answer me? Will she not just email, email and say, Hey, I'd love to meet up for a coffee. I will more than welcome you in coming to our office, or I can make you halfway, preferably coming to the the office of plenty of nice cafes. Um, so email me, introduce yourself, um, tell me briefly who you are, and then we can set up a time, and I can chat with you that if I can see you face to face, I won't forget you, and it will help you and me in future with with stories, because I will turn to you if I need you. So definitely email or LinkedIn, message, whatever suits people's platforms these days. So just reach out. And again, you don't even need to come to me with a story that's just come and if you want to meet, we will meet, and there's I won't, for the most part, I won't say no, I will make a time for you. And if I feel like as well, you send me a story. And you may not suit me and my round or what I'm capable of doing, or the capacity I have, I'll pass you on to someone I can recommend within telly. So you will always find someone who's who's able to cover, to cover your story, but where possible, I will, so feel free to reach out. I don't. I don't scare anyone, I promise. I'm funny, I think. And I'll help where I can, and perhaps you can then workshop with me briefly. You know, any ideas you've got as well? That
Liz Nable 34:56
is a very generous offer. Adela, I think you're going to have a lot of COVID. Today, in the next few months, back to that, because you won't have time to do your job because
Unknown Speaker 35:06
you found downstairs.
Liz Nable 35:08
And I think that's important for people to understand that it's so important for journalists like yourself to have sources on the ground, and if you're a business owner, an expert in your field, if you're looking to build your reputation as an industry expert in the media. Starting that relationship with someone like you is just so important. So appreciate the coffee offer to all podcast.
Speaker 1 35:31
Oh gosh, now when I have a lot of coffee, so they're saying, I can't complain, like I said, You guys are the eyes and ears for us. So think of it that way. I'm just merely the the messenger for any story. And I would love to hear from from anyone. So I'd love to also have coffee. So
Liz Nable 35:49
so many coffees you won't be paying for another year. Adela. Thank you so much for your time. Again today, we are so appreciative, so helpful, and can't wait to have a coffee soon.
Unknown Speaker 36:01
Thank you for having me. It's an absolute pleasure. This episode
Liz Nable 36:04
of media magnet was brought to you by my signature group coaching program, the media masters Academy. The media masters Academy is a live, online, six week course taught by me and designed to teach you how to become your own publicist and give you exclusive access to pitch the country's top journalists and editors. Doors open just three times a year. Check it out at Liz nable.com along with a ton of free resources to help you get started taking your business from Best Kept Secret to household name right now, if you love this episode of media magnet, please share it with your business buddies or on social media and tag me at at Liz underscore Nabal. And if there's a specific guest you want to hear from on the show, or a topic or question you want to know more about, please tell me so I can make sure the show stays dedicated, especially for you. You
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