Liz Nable 0:00
Today's episode is one I've been patiently waiting to record. And I know a lot of you have been patiently waiting for me to release it too. Because if you've ever wondered who's behind those must read stories on news.com.au, or if you've sent a pitch to the Lifestyle Editor and crossed your fingers today you'll finally meet the woman with arguably the busiest inbox in Australia, Rebecca Scanlon. Rebecca is not just news.com.au, Lifestyle Editor. She's officially Australia's most pitched journalist. We're talking up to 500 emails a day. Yep, I had to ask how on earth she deals with that? Spoiler alert, it involves a lot of unopened emails and a sixth sense for sniffing out the real stories. In this episode, we get right into the nitty gritty of what makes a pitch stand out from the crowd. The real reason why brands like Woolies Kmart and Maccas constantly make headlines and Rebecca's take on why our social media habits are changing the face of digital journalism forever. She's got sharp advice for getting your story up, the pet peeves that will see your email deleted, and what she actually looks for when she opens the pitch from a total stranger. We also chat about the art of storytelling for a mass Aussie audience, and why everyone has an opinion on Vegemite and Meghan Markle plus the joys of seeing everyday stories go viral. So whether you're a founder desperate for a little media magic, a PR pro waiting to sharpen your pitch game, or just nosy like me, you'll love Rebecca's candid behind the scenes take on what really gets covered on the biggest online news site in Australia. Let's dive into Rebecca scanners, Guide to Getting [email protected]
Liz Nable 1:57
Hello and welcome to medium magnet, the podcast for female founders and women owned businesses, startups and side hustlers who want to learn how to grow their business leveraging the media and free PR, I'm Liz Nabal, and I'm your host, personal publicist. PR, strategist and dedicated hype woman. My goal with this show is to give you a behind the scenes tour of how the media works to break down the barriers between your business and the big mastheads, so you can see how easy it is to get featured simply by giving journalists what they want. At media magnet, you'll also get access to the top journals, editors, writers and PR people in your industry and beyond, sharing their secrets and expertise on the how, why, what and when of pitching and getting featured in the media consistently, I will share with you how to build your reputation as an industry expert so successfully, the media will be knocking down your door. When I first started in small business, 12 years ago, I had no idea what I was getting into. I had spent 15 years as a television news reporter working at several major networks in Australia, and then as a freelancer in the US and around the world. I spent years dividing my time between working long shifts on a news desk and traveling the world, chasing stories. It was unpredictable and exciting until it wasn't anymore. I decided I wanted a life where I was in charge of what happened next and where I was working to build my own empire, not someone else's. There was a lot I had to learn about running my own business, but getting media and great free PR was not one of them, I already knew what the media wanted. I knew the secret formula for what made news, and I knew how to leverage those media outlets to build my business, get more exposure, and ultimately make more sales. I was featured in every major media outlet in the country, and I never spent a single cent on PR, I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses, let them in on the secret, and they too could build their brands with organic media and PR, let me help you take your brand from Best Kept Secret to household name. This is media magnet, the podcast, and I'm pretty pumped to have you here.
Speaker 1 4:35
Welcome to media magnet. Rebecca, it is a thrill to have you here on the show.
Speaker 2 4:39
Thank you so much for having me. Liz, I have
Liz Nable 4:44
been wanting to get someone from news.com.au, on the show for a really long time, and I've never gotten around to it. And I know that you are, according to media net, Australia's most pitched journalist. Is that right?
Speaker 2 4:56
That is unfortunately correct, because I can never. Read all of my emails. But yes, I definitely get pitched a heck of a lot. I would say sometimes between two to 500 emails a day. Yeah, yeah. And it's across kind of everything. So I am the lifestyle [email protected] which means I look after the lifestyle vertical, and that is made up of a bunch of different topics, all very fun and interesting. But things like fashion, beauty, health, fitness, diet, we have real life as well, which is a huge vertical for me, food, parenting, schools, it kind of goes on. So it's a very broad subject,
Liz Nable 5:41
very broad, and you sound extremely busy. I don't. How do you handle 500 emails a day?
Speaker 2 5:48
You don't. You get very used to having 1000s of unread emails in your inbox. Yeah.
Liz Nable 5:55
Okay, so I'm going to talk. We'll get to that in a second, because I'd love to know how you choose what to open, because that is key for anyone listening to this show looking for your tips and tricks on how to get their email open, their pitch email open. But can you explain a little bit about news.com.au itself, we haven't had a journalist, obviously, from the show on, sorry, from the from news.com.au before? What your free service? Tell us a little bit about that and what your audience looks like.
Speaker 2 6:22
Yeah. So yes, we are a free to view news site where the we kind of go between us and ABC for the number one spot in Australia. But obviously the difference between us and ABC, it changes month to month, is that we're commercial and they're not. So it means, I guess when brands and founders and people like that are looking to place their story on a news site, news.com is always number one choice, because you wouldn't be able to get onto the ABC for a lot of different brands. And yeah, so I mean, the [email protected] is very reflective of the Australian I guess people, they're just everyday Aussies. We reach one in two Australians across the country, which means we have a huge readership and huge opportunity to get into the attention of Australians about issues that matter. Yeah,
Liz Nable 7:18
is there a certain depth? I mean, I obviously read news.com.au but then I would also read other similar paid versions. Is there, like a demographic, male, female, both old, young. I think it's just
Speaker 2 7:31
one of those brands that is just so iconic in Australia, it's so easy to remember as well, news.com.au, when people are kind of looking for what's happening today, what's going on in Australia, what's the top line of events that are happening around the world? It's just really easy to remember news.com.au, so I think that because of that, we don't have a set demographic we reach. It's kind of 5050, men, women. You know, whereas a lot of other publications might have 30 to 45 year olds, we really kind of hit everyone from 18 year olds all the way up to kind of 5560, yeah, it's
Liz Nable 8:06
very broad. It's because it is such a wide audience.
Speaker 2 8:10
Yeah, absolutely. I think the younger youth audience is something that is growing with us. It hasn't, it doesn't happen that automatically. The younger audience are definitely a bit more what else. Where else can I go for my news and my information? So they use kind of other platforms, such as like Tiktok, Instagram, which we obviously leverage our content on those platforms too. So yeah, it's a mixed bag, which is very reflective of the country.
Liz Nable 8:37
Yeah. So where would you say news.com.au? With context, obviously, the audience that we have for this podcast is looking to educate themselves on what makes news, etc, etc. So there's somewhat educated, but won't know as much as we know in the media about the exact kinds of ways you approach stories. But where would you position news.com.au? So you've obviously got the Daily Telegraph, which is more of a mass market publication, but they take a slightly different approach to stories to then, and then you've got, like, the Daily Mail. Where would you position you guys inside all of that? How would you like let's say, for example, that the French president story that's in the news today. His wife. Have you seen this story?
Speaker 2 9:20
He's I have actually been in training for half the day, so I'm a bit for once.
Liz Nable 9:24
Okay, let's take a different story. Let's take, oh, let's take the the recipe tin eats versus Brookie steakhouse story. How would you approach that, as opposed to have a Daily Telegraph would approach it, or the Daily Mail, or another broad kind of mainstream publication
Speaker 2 9:42
in Australia. Hmm, I'm not too sure about the Daily Telegraph. I'm not a big reader, obviously, and they're behind a paywall. And they take a different they lean a different
Liz Nable 9:52
way to ask you, tell me, how would you guys on face value approach that story as it that
Speaker 2 9:58
was a story that went to. Our entertainment team, I think because it happened overnight, and they were the only people that had people on I definitely wanted that story. You know, obviously it was foodies, it was influencers. There was content on social media. We always try and show like the color behind the story, so we could try and give readers the opportunity to read it in a slightly different way. I would say we're a bit more fun, we're a bit more chatty, but we're still very serious, hard news when we need to be as well.
Liz Nable 10:31
What are the kinds of story? You obviously cover a really broad range of stories. Hence why you have so many emails in your inbox, all the kinds of stories people are pitching you? Is it a broad range, or are you known specifically for covering certain things?
Speaker 2 10:45
I definitely think you develop relationships, and you fall into kind of sub categories of the vertical quite easily, especially when you're working with stories that you know work, that the audience want to read. And obviously we get that feedback instantaneously in digital. So as soon as we publish a yarn, we know whether people like it or not. So once you get to learn journalists, once they get to learn what their audience like, they will lean into that, and they'll give them more. And you can try different things with them, which is really great. The great thing about digital having come from magazines, historically, back in the day, you can mix things up and try different things, but you tend to give them more of what they want. Yeah?
Liz Nable 11:31
So when you get so you're getting emails in your inbox about everything from travel stories, parenting stories, general news stories. Is that right?
Speaker 2 11:40
Yeah. I mean, I wouldn't get [email protected] because that is a separate vertical here, right? But I mean, again, I do get travel because in some on some sites travel and lifestyle are together. Mostly I get brands. So I get everything from food, beauty, fashion brands in my inbox, I get lots of health kind of reports and data and and then I also get lots of offerings of kind of spokespeople and experts in those fields as well kind of in my inbox, as well as kind of relationships that you already have that have existed. So obviously, I've been working in the media for my entire career, which is coming up, nearly 20 years as a journalist, 14 of those in Australia. Once you build relationships as well, those people tend to come to you more often, and those will be the emails that I would tend to answer or look at before I pick something else. If I've got a spare 10 minutes, I'll kind of scan, skim, scan my inbox, and be like, Oh, I know Jesse. Oh, I know Billy. I'll answer. I'll have a look at that, because usually I know that they're only coming to me if they've got something that I want or they really think that I want it. It's not one of those kind of blankets spam emails that go out to every journalist in the country,
Liz Nable 13:01
that's interesting. Let's talk a little bit more about that, because it's interesting that you wouldn't that's your first go to is a relationship, which is what we talk about inside the media masters. Course, how does someone who start a relationship with you? How would like a founder or industry expert or someone who's looking to grow their business using the medium PR, reach out to you for the first time. Are you looking for something specific? Do you just want someone who's got, like, nice friendly banter? Like, what? Waste your time? Give me some tips. Yeah, I'm
Speaker 2 13:31
not interested in friendly banter. I don't have time as lovely as that is. Yeah, if it was so, someone trying to create a new relationship off the bat with me, I guess I would be looking for, well, the subject line needs to jump out at me to begin with, or else I'm probably not going to open it. That's the reality. I always tell people, if I was going to pitch to myself, I would probably put a headline in the subject line, or I'm not expecting everyone to nail the news.com.au, headline, but just give it a crack. Like, how, what sort of headline do you pitch up for your story? How would you what would make you click on your own pitch kind of thing? So always say, if you put a headline in the subject line that usually grabs my attention, yeah, what else makes it jump out at me? I mean, maybe, like keywords, like, there's certain things that always make a story in the lifestyle section anyway. Of news.com.au and that can be like key brands. Once I tell you this, you're going to see it all the time now on news.com Oh yeah, you'll know. Sorry. News.com.au I'll get in trouble for saying things like Woolies, Coles, Kmart, Maccas, in terms of lifestyle, they're key brands that just perform all the time. I'm always surprised at how many brands have products in Woolworths and Coles or big W somewhere like that, who don't tell me that? Yeah, right. Yeah. Because. I just think whenever you look at the homepage, those brands are always featuring, yeah, so if there was, like, a new product launching in Woolies, that would probably grab my attention,
Liz Nable 15:10
so you might not be allowed to tell me this. But is Woolies paying for that, or is
Unknown Speaker 15:14
that no
Unknown Speaker 15:17
media? Yeah?
Liz Nable 15:18
So they're so big that they're performing on their own brand name,
Speaker 2 15:24
yeah, yeah, they are. So there are, I guess I've tried to explain why. I can only take a educated guess. I don't know. I think the reason why something like Woolies, Coles, kind of everyone clicks, because it doesn't matter who you are in Australia, what you do, how much you earn, everyone's going to eat. Everyone's got to go grocery shopping. So if there's an interesting story about a product that's going viral in one of those supermarkets, the vast majority of people are going to read it. That's just my theory. I think the same with Maccas. They love a Maccas yarn. I think that's just, there's some nostalgia in there. Again, it's something we most people, I get, not everyone, but most people, at some point in the year, go to Maccas, whether it's with the kids because they want a happy meal, or you're on a road trip with your boyfriend and you pull in because you want some fries, because you're hungry. I don't know. There's some sort of nostalgic tie to Maccas with Aussies. They love it. Yeah? So there's certain things that I just know are guaranteed winners. So I when I'm scanning my inbox, I'll be like, ooh, pull those out. Yeah, that's
Liz Nable 16:33
fascinating, because I always assumed that there was some, not that they were necessarily paying you, but that there was some paid PR behind that, and that's why they because I know that the Today Show and other mainstream media constantly have them in their headlines. So I don't know if that's a poor reflection on Australians or a good thing, but they've obviously got such a stronghold on the market, and they're so well known, they're so big now, that attaching yourself to that is obviously a hot tip to get yourself featured. Could you do something like, even if your brand's not in Kmart, but you've got, like, a brand that I can see a headline making this up now, but something along the lines the best makeup dupe you won't see in Kmart, or something like that. Could that be something that you would be interested in, like, attaching yourself in that way.
Speaker 2 17:24
I think attaching yourself and not being there would be quite difficult because, and the only way I would see it happening is if it was happening organically, right? So social media and organic content is something that I really lean heavily towards in terms of when I'm choosing a story, some I've been giving feedbacks to brands on this quite a lot lately, actually, because everyone will be like, send me all these beautiful pictures of their product shots and on white backgrounds, and they probably spent 1000s of dollars on these photo shoots, and they just Don't work for us. They don't translate on a homepage. So no one's going to click into a picture on a homepage of, I don't know, a face cream on a white background. They want the imagery that I would be leaning towards if I was going to do a story about face cream, I'd be using kind of videos of social media of someone using it, and maybe them going looking all shocked at the results. I don't know something engaging and something that doesn't feel like an advert. I think audiences are really switched on these days. They can tell when something is an advert, or they suspect when something is an advert, and they that turns them off so they won't click in
Liz Nable 18:36
that's interesting. So you can essentially use your social media as a way to get media, rather than back in the day, you needed to get these amazing because that even 13 years ago, when I started my business, you needed beautiful product shots to get media.
Speaker 2 18:52
Not anymore, not anymore. I always try not to upset anyone, because I'm like, we probably would use one of those images within the story. Yeah, so I don't want to say it's a complete waste of your time, but I definitely think brands and founders using their social media, particularly Tiktok, to get attention from mainstream media, is way more effective than just sending me an email with a few bullet points and be like, Hey, I've got this new product tab.
Liz Nable 19:22
Okay? And would they two questions here? Would they tag you to get your attention, or just obviously put the social media content up there the reel, or whatever it was, and then send it through, as I guess I could do both. Send it through as a pitch. If
Speaker 2 19:39
something is getting enough traction. I'm going to see it so you don't need to tag me, but you can. I'm on Tiktok. I think if something is particularly if women are talking about it, Australian women are talking about it, it's going to come up on my algorithm. I am always on social media. It is probably one of my biggest source. Of stories and content these days, which is kind of fascinating when I think where I started out in 2005 or whenever it was when I first went into a newsroom and it was all newspaper clippings, I'd literally scour the newspapers for story ideas and would chase kind of people like that. So we've come a long way, but I think there's a lot of kind of user generated content on social media that can capture mainstream media's attention as well and give them interest in angles.
Liz Nable 20:30
It's interesting, isn't it, how they're both. Mainstream media is now looking to social media for a reflection of what is going to track well for them, and then social media influencers or brands want that credibility in mainstream media content. Yeah, yeah. It they both work hand in hand. So do you need a massive social media following to get your attention or not necessarily?
Speaker 2 20:56
I don't think so. I think there's something like Tiktok. It doesn't go on followers anyway. It goes on engagement in the post. How many people are watching it? When things go viral, they go viral. And so the chances are, like every major journalist in the country is going to see it anyway. So we often see stuff on social media, and then go to brands, and then go to founders and say, Hey, we saw you talking about this. Can we talk to you about it, I think it's quite important to stress that we don't like to just take something off social media and regurgitate it and push it out. We're still always looking to add value. I'm constantly thinking about what is next in this conversation. How can I take the conversation forward? Or if we're talking about a product or a brand, or how a brand founder got their product into Woolworths or Coles. Those are stories I do quite regularly. We still need to add into the conversation and like, what's in it for the reader is something I'm always thinking about.
Liz Nable 21:55
So what, aside from, like, the email headline, obviously, is there any stories that you're looking for or that get big engagement, or lots of people want to read about that you're looking for as content on a consistent basis? Is there anything daily like a news story that you've gotta make sure is included every single day? Or is it any kind of trends like that that people could kind of, I guess, learn from your your expertise, and know that you're on the lookout for something specific. I
Speaker 2 22:25
think that does happen, but also it changes so quickly, because an audience, the audience might be really into a story for a while. I'm trying to think of an example off the top of my head. What can I do?
Liz Nable 22:38
I've got a I've got an example for you, yeah, and I'm interested to know this for my own benefit, is that recipe tin eats Brookie bake out story. And I refer to that because I did a live Q and A on Instagram about that with a crisis management PR person, Sally, and it did really, really well on my social media. And I don't have hundreds of 1000s of followers, but it was one of the best performing lives I've done so obvious, and we all know that there was massive. It broke overnight. It was like, You would have thought it was like the Trump's tariff day, like, that's how much it was. Everywhere. Everyone couldn't get enough. Everyone was talking about it. But now she's obviously, she's obviously posted a reply and those sorts of things. Is that, yeah, Liz worthy, do you think, or are people like, we're done with that. We've talked about it was controversial. It. How do you cover a story like that, and does it stay in the guy story? Is it done now?
Speaker 2 23:27
Yeah. I mean, we did cover the response her Tiktok video, which was about two weeks after the drama kicked off, wasn't it? And it definitely we covered it because you want to follow a story like that through to the end, but I would say the interest kind of died down by that point as
Liz Nable 23:46
well, which is what she was hoping for, obviously, which is why she wants to go, okay, so it doesn't necessarily mean a story will continue to be of interest, but yeah, the media is a beast, right? It's changing all the time. It's really hard to stay up to date with, but yeah, anything else like that's constantly controversial, or obviously stories, I know your lifestyle, but anything that sparks people's opinions, and it could be the most trivial thing, like that recipe thing. But is there anything else that you can think of off the top of your head that might be something that people always want to weigh in on, or you're always looking for content on health stories and advice and those sorts of stuff. We
Speaker 2 24:24
love a debate or social media posts. Sparks divide. There's anything, I think you're bang on the money there. Liz, I think whenever there is a topic that people can have an opinion on that will always perform quite high, because you've got people fighting it out in the comments. Also, we tend to put interactives into those stories as well. So you might put a poll in and be like, you know, what do you I'm trying to think of an example in lifestyle, we've done things about how much Vegemite should be spread on a piece of toast and and you'll see that story probably comes around every year.
Liz Nable 24:59
Yeah. Well, like the guy. Just what's her name Megan. Megan Sussex is what she calls herself wearing or the most seen that to me. I mean, I can't believe that makes news, but it does because people it she drives opinion. She drives debate,
Speaker 2 25:12
yeah, absolutely anything where your reader, your audience, can get involved, or feel like they get involved. I think that's always of interest because it bolsters engagement as well. So we're not just trying to get people to click into stories anymore, either. We want to keep them on it as well. And I think on the metrics when they measure us against our competitors, that is actually quite a key component these days. So you want to keep people in so having comments turned on, having polls in there, having decent subheadings all the way through, and making sure that every element of the story is covered, those are all quite important.
Liz Nable 25:49
So when you say you want to keep people on, you mean you want to keep them reading to the end of the story. Yes, add to the poll.
Speaker 2 25:56
Yeah, absolutely. Because I think historically, most people click in. They read the first five parts. They'll look at a picture, and then they'll get back out.
Liz Nable 26:03
Yeah, right. And so are you looking for when you're looking at these 500 emails, I don't fit in my emails. Are you? Do you have a preference like aside from your established relationships, of which it will take someone, I'm assuming, a little while, to establish a relationship with you from the get go. But aside from the relationships and the emails or the people that you know in your inbox, do you prefer to receive pictures from founders or PR people, or is there and in that same question, are you? What is the best way for them to approach you? Because I know that if they're trying to sell you their brand or their business. It's just, I can imagine you would just hit delete.
Speaker 2 26:45
Yeah. I think the number one mistake people have when they email me is when, if I buy and I email you back, I'm always blown away by how many people don't come back to me. Very
Liz Nable 26:54
hard. I can't It blows my mind. I say this to people inside my course, all the time. Don't itch and then see the reply and then respond three days later,
Speaker 2 27:03
yeah? But that happens a lot, and often, by the time someone's responded, I'm over it. I've moved on because it, yeah, it's just like, what's the word? A hamster wheel that just keeps going, right? So my, the biggest pet peeve is when I reply to something because it, if I've replied, That means I'm interested, because I never reply, is they don't respond in like, a swift manner, because we're just constantly, usually, if I reply to something, I want to get it out. I want to get it up that day, if not the next day. Yeah, yeah. So
Liz Nable 27:34
that's a I guess the tip is good email subject line, yeah. Assuming you don't, there's zero relationship with you. Good email subject line, quick to response, as quick as you possibly can. If you're applying, yeah, you're interested,
Speaker 2 27:47
yeah. And although I would say, have all your ducks in a row, because it's quite frustrating from this side, when you say this, sounds really good. Have you got commentary on this? Can you provide me a statement on whatever it is we're talking about? Like, how many I know cool cabanas have been sold in the past 12 months in Australia? Can I have that data? And then they're like, Oh, let me go back to the brand and see if we can get it and stalls. And by the time it comes through, like I said, you will have moved on. So having the information that you think someone might need to write an article to hand when you pitch, you don't need to put it all in the email. But if I ask for something, I love it when it comes back really quickly.
Liz Nable 28:25
And even, I guess, like imagery or that Tiktok video or sourcing, like you said, data or information Time is of the essence, particularly you're on a daily deadline, I'm assuming,
Speaker 2 28:36
yeah, daily. Like, I'm always quite amused when I get pictures from emails being like, hey, like, what's on your what's coming up in the next few months for you? And I'm like, oh my god, I live hand to mouth like I survived by the hour. I can't plan that far ahead. I think that's quite an old magazine mentality when you get those sorts of pictures. I find it quite humorous, because it's just been a very long time since that sort of ability to stop and plan like that has existed, because being new a news site, you're very reactive to cultural events and what's happening, yeah? Because often there could be something happening in the world, and I need to find a lifestyle angle in it, so I'll be that needs to go up now. Yeah, I
Liz Nable 29:19
think, as a former journalist myself, and having not been in the industry as as long as you have, in terms of recently, it was quick. 10 years ago, like it was, you had to have quick turnaround. 10 years ago, that was when I can only imagine how fast you need to be on your feet. Now, with the rise of the digital operations of media outlets and those that race to be the first to get things out there, because you obviously have, you want to be the first. That's the whole point of news, right? You want to have the best and be the first.
Speaker 2 29:48
Yeah, absolutely. And being first is it pays off as well, because you get higher Google ranking if you're the first to publish it on social media, that's more likely to be pushed. Out to audiences than say if you're the 10th person to publish a story on something. So yeah, it's definitely a key element in kind of store in our storytelling as being number one, being first
Liz Nable 30:13
a very stressful job. I can imagine,
Unknown Speaker 30:16
you get used to it. But yeah,
Liz Nable 30:19
so you're inside the media masters course this round, we're really excited to have you. We've got a whole bunch of amazing businesses for you to be pitched to. Any sort of tips for them about how they can prepare in advance of these sessions with you,
Speaker 2 30:33
I would say, make sure you're familiar with the site and the brand. Have a look over the lifestyle vertical and see what stories use, and try and craft your pitch in a way that you think would match the content that is on news.com. Bayu,
Liz Nable 30:51
yeah, I know they're all super excited. I think that it's quite intimidating to pitch journalists like face to face, because normally, obviously you're pitching via email, particularly if you have no experience doing this, and that's nerve wracking enough, but to be face to face, they're all really excited to talk to you, and I've they've been well drilled in doing their research, understanding the medium that is news.com, dot u and the kinds of stories you're looking for listening last episode, yeah, we're really looking forward to having you inside the course, and you've really opened my eyes today. I we haven't had you from a digital media outlet recently on the show, so I am constantly learning and fascinated. Thank you so much. Rebecca, thank you
Unknown Speaker 31:30
for having me. This
Liz Nable 31:32
episode of media magnet was brought to you by my signature group coaching program, the media masters Academy. The media masters Academy is a live, online, six week course taught by me and designed to teach you how to become your own publicist and give you exclusive access to pitch the country's top journalists and editors. Doors open just three times a year. Check it out at Liz nabal.com along with a ton of free resources to help you get started taking your business from Best Kept Secret to household name right now. If you love this episode of media magnet, please share it with your business buddies or on social media and tag me at at Liz underscore Nabal. And if there's a specific guest you want to hear from on the show, or a topic or question you want to know more about, please tell me so I can make sure the show stays dedicated, especially for you. You.
Transcribed by https://otter.ai
