Liz Nable 0:00
Monique van told his media journey is the perfect blueprint of what's possible with the right mindset and tools in 2023 Monique jumped in as a student of the media masters Academy course after a discovery call with me. It was a chance meeting, a 15 minute call that turned into an hour and a half of excited discussion about her media and PR goals. Monique had done some media courses and training with other coaches in the past, but hadn't got much traction, and was pretty disappointed with the result. That call with me changed everything at the time, her personal brand was still evolving, but Monique was coachable from day one, embracing feedback, showing up consistently, and never hesitating to pitch her story, even when the answer from journos was no, which was a lot of the time when we first started out, her determination and commitment to the process turned her into the media's go to expert on midlife, menopause and reinvention. Since completing MMA, Monique has been featured in literally hundreds of media publications, major TV shows, national newspapers and all the top Lifestyle and women's magazines. The foundation she built during the academy, paired with her unique perspective and resilience, has made her an example for budding PR students everywhere. If you keep pitching, stay open to feedback and master consistency, the media will come knocking Enjoy.
Liz Nable 1:31
Hello and welcome to media magnet, the podcast for female founders and women owned businesses, startups and side hustlers who want to learn how to grow their business leveraging the media and free PR, I'm Liz Nabal, and I'm your host, personal publicist. PR, strategist and dedicated hype woman. My goal with this show is to give you a behind the scenes tour of how the media works, to break down the barriers between your business and the big mastheads, so you can see how easy it is to get featured simply by giving journalists what they want. At media magnet, you'll also get access to the top journals, editors, writers and PR people in your industry and beyond, sharing their secrets and expertise on the how, why, what and when of pitching and getting featured in the media consistently, I will share with you how to build your reputation as an industry expert so successfully, the media will be knocking down your door. When I first started in small business, 12 years ago, I had no idea what I was getting into. I had spent 15 years as a television news reporter working at several major networks in Australia and then as a freelancer in the US and around the world. I spent years dividing my time between working long shifts on a news desk and traveling the world, chasing stories it was unpredictable and exciting until it wasn't anymore. I decided I wanted a life where I was in charge of what happened next and where I was working to build my own empire, not someone else's. There was a lot I had to learn about running my own business, but getting media and great free PR was not one of them. I already knew what the media wanted. I knew the secret formula for what made news, and I knew how to leverage those media outlets to build my business, get more exposure and ultimately make more sales. I was featured in every major media outlet in the country, and I never spent a single cent on PR. I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses, let them in on the secret, and they too could build their brands with organic media and PR, let me help you take your brand from Best Kept Secret to household name. This is media magnet, the podcast, and I'm pretty pumped to have you here. You Liz,
Liz Nable 4:09
hello, Monique, and welcome to media magnet. Liz,
Speaker 1 4:12
thank you for having me. Stellar guests ahead, and I'm thrilled to be in the fold. So thank you for the opportunity.
Liz Nable 4:18
Liz, has been in the works for a long time because you did my course. Was it last year or the year before you did
Speaker 1 4:25
it? The year before? Time flies when you're having fun, I think it was the year before.
Liz Nable 4:29
Yeah, so this has been, I've talked about you in my emails to my community. We've had chats on social media, but we've never done a podcast. So first, always a first, first time for everything. I think that's the saying. We've both got brain frogs. So this should be
Speaker 1 4:42
we do, but that's okay. That's good. We need to acknowledge that we're in that stage of life. Brain fog is a thing. That's fine. So let's start
Liz Nable 4:49
at the beginning, because that's what, probably what makes most chronological sense to this conversation. We're going to talk about all your wins and successes, but let's start at the very beginning. And I. Yes, the catalyst to what brought you into my world and launched into my
Speaker 1 5:03
course, absolutely, and I cannot remember where I saw you, and maybe it was through a friend of a friend. I can't recall. However, I do remember very, very clearly hopping on a, we'll call them a discovery call, because that's what they're called. But anyway, a chat with you that went longer than 15 minutes, which I think is any good coach will tell you a 15 minute discovery call. I think ours was an hour, but you were just so warm and so engaging and so interested, and I just immediately felt like I was going to be in safe hands with you. I wasn't coming in completely green, but I just needed an anchor point, and I felt like you were going to provide that and look where it's got us. So yes, that's, I think that was our first meeting, wasn't it? Yeah, it was. I think it was an old school phone call too. I don't even think I know it was in real life. Phone call, actually, voices, no, no, FaceTime, nothing.
Liz Nable 5:50
So you had done a little bit of media before. Tell us a little bit about your business journey. I guess you've now written a book which is being published and is out in the zeitgeist, and you've done really, really well with that. But it's not just the book you've been in the media for. Tell us a little bit about that part of your journey. Absolutely.
Speaker 1 6:07
Look, I had a professional career in tourism, airlines and hotels. Then I had my babies, and I became a stay at home mum for the most part, for circumstances, and I retrained as a nutritionist, a personal trainer, but I just couldn't quite let the travel side of things go. So I kept on with some freelance travel writing, which then segued into lifestyle writing. And then I was one of the early adopters of blogging, probably in 20 whenever that whenever it started, I can't even remember, and so I'd sit there tapping away and and writing. And it was always about parenting and relationships and all of those sorts of things. And yes, travel thrown it as well. So I kept at that and had some minor success, won a couple of awards and made it onto the telly, but then didn't make it onto the telly. I'll never forget having my hair and makeup done and sitting in my lounge room so excited to be on the Today Show. And then some worldwide disaster happened, and that I was left with good hair and makeup and nowhere to go, and a few newspaper articles, and I had columns and magazines, and then I didn't, and that was basically when I found you. I had this lifestyle change where I ran away. The response was great from followers on Instagram, so I ended up writing the book, and when I came to you, I actually hadn't written the book. I just knew it was coming, and I knew I started needed to start building a profile again so that that would be able to nurture the book when it was published.
Liz Nable 7:29
So for context to anyone who's listening, who may not have heard of you before, yes, tell us about a grown ups gap year and that story that led you to build this or begin this business,
Speaker 1 7:39
or good PR opportunities if you're watching a grown up SCAP here look. I felt disgruntled when my children left school. I won't go through the recount the whole story. I felt like that there was going to be an end of the runway. Kids finished school. Mum gets life back, but it just didn't quite pan out that way. So I started with some disgruntled musings on Instagram, and then I took off from the family the time mum got mad and ran away. And the response was overwhelming. A lot of women whom I thought would say, are you entitled? Peace, how I'm grateful, and how lovely to be a mother and a carer were saying, Oh God, run for us, and then come back and tell us the stories and how we can do these things for ourselves. So that's what led me down that path? Does that answer your question for that particular one?
Liz Nable 8:24
Yes, and I think it's quite I think a lot of the listeners on this podcast are it's women and men, obviously, founders, entrepreneurs, people who own their own business. That's the general kind of gist of this audience. But I know there's a lot of middle aged women, or women of a certain age who can really identify with how you felt at that time, when you are constantly fulfilling the needs of everyone else around you and not fulfilling your own? I think that's a really common hole to get to when you are a woman of a certain age, absolutely
Speaker 1 8:55
and we lose our confidence. I think that is the overarching point of today's discussion, is when you lose confidence in your own abilities, or your world has become a lot smaller because you're you're at the school gate and you're within the home, you lose sight of what you could do before, what your abilities are, and how you can contribute to a greater society. So I think that's the point at which we met. I had no confidence. I knew what I wanted to say, Have I just lost my voice, in essence,
Liz Nable 9:23
and so you that, I guess that journey of ditching your family was it for a whole
Speaker 1 9:27
year. No, it's a great book title, though, isn't it? I knew I needed look. I'd banged on the door of, I don't know, 50 publishers, and they're all like, no, no, no. There's not really a market for this. I'm like, I think there's a tsunami coming. But anyway, don't worry about me. I'll just keep writing. And then I ended up finding a lovely little publisher in Brisbane and and he took me on as a hybrid publishing deal, which was just super but I so I just came to you when I just, in essence, just had no idea how to put myself out there and how to explain. In my story, and what I saw as a Zeitgeist moment, because I could see that people were starting to talk about menopause and perimenopause. And now look at us, it's an avalanche. But back then, it was just me bleaching into the wind and a few others, and I'm thinking, Okay, how are we going to amplify this?
Liz Nable 10:15
Yeah, yeah, it really is an avalanche. And I keep thinking, Is it because I'm of a certain age that I you know, when you're of an age when you're having kids, everyone around you seems to be having kids. As you grow older, you feel like perhaps it's only people talking around you who share similar or common problems or whatever, but it really, it's all over the media. It's it's a really big
Speaker 1 10:34
it's a moment. It is a moment, and it's new, because I can tell you, when I was 40 and going to my GP, this is not a conversation about midlife, but there was gaslighting all around and then I thought it was really was going mad. And then when I did take off again, I felt very, very alone because, well, a most women committed wives and mums don't run away, but there wasn't anyone having a conversation about saying, Okay, so what's next for us? And I could see that all the studies are showing that we're going to live longer and so on and so forth. So what are you going to do with it? And probably a lot of women listening to your podcast, and men as well. We are of that certain age, and the sort of businesses that they have that they come to you to learn how to to project as a result of seeing a hole in the market or having a problem and trying to solve it for yourselves yourself, which is probably how you started yours as well. Yeah, yeah.
Liz Nable 11:23
I started this business because I could see that there was so many small business owners who didn't have a big budget for PR, but who I knew, if they had the kind of insights that I did, they'd be able to do their own PR for themselves. So here we are. So you wrote the book and the goal was, I guess you you could probably say it was the goal. Now, maybe it wasn't the goal then, because it's easier in hindsight. But you've built this brand, or you are building this brand that's about midlife. It's part of sharing your vulnerable story, sharing tips and tricks, offering kind of a conversation, and contributing to that national conversation about this point in a woman's life, when you came into the course, what were you hoping to achieve? Like, what did you think media and PR was going to do for you and your business idea and your book, and any of those other parts of what you thought would become your personal brand?
Speaker 1 12:13
Absolutely look and also, because I hadn't written the book, I my book was a book of tips and tricks, I was not inserted in it, and it wasn't till I found an editor later that said, actually you need to be in there. So it's really interesting. I came to you with the brand that I simply thought would be a conversation, not having any inkling that I was going to be front line and center of that conversation. And had I've known that then, I don't know. It's all brilliant in hindsight, and you and I chat about that quite often. A hesitation of a lot of people is, look, I have a great product, but I don't want to be in there. I don't need to be in there myself. My product's good enough to stand alone. And isn't that interesting? Because that's not how it transpired for me. And just as well, because if it had been a book of tips and tricks, it could have been the Yellow Pages or something, couldn't it? And so I think that probably is the cracks of what you teach is just having a story that stands out and that you're able to repeat, rinse and repeat and adapt to different hooks and just keep yourself in the picture. Because at the end of the day, media can pick up a product idea anywhere, but they can't pick up an individual. You are you, and what you bring to the table is so unique. That's the hook, isn't it? I think,
Liz Nable 13:26
Oh, absolutely, your book wouldn't be what it is if it didn't have your story, because your story is like that lived experience. And that's the same for any business owner or founder or entrepreneur. It's your human, lived experience. It's what makes you unique. So you had, you came to me, you'd had a little bit of TV, I think you'd had some articles and stuff like that. You had this sort of idea for a personal brand. And you are a personal brand. So obviously, there's different kinds of businesses. We are a personal I'm a personal brand. You're a personal brand. I've also had a bris and mortar business. So I think I understand some of the different challenges with media and PR opportunities. You've had a lot of media since you did the course. Can you rattle off some of the main ones off the top of your head, where you've been featured, or TV shows you've been
Speaker 1 14:08
asked to absolutely Well, look, the pinnacle was getting on sunshine, first cab off the rank, I suppose, or first opportunity out of the gate. Sorry, some sunrise, not sunshine. Sunrise. And then I've had the Today Show extra I've been on the morning show. Oh, the Australian Financial Review, page five. That was delightful to have my husband open that Doubting Thomas as he was. Oh, you'll never publish the book. And there he opened it. There I was, and I think it was three quarters of a page or close to it. So that was lovely. Sydney Morning Herald. And what else? Oh, Marie Claire, mind food. I've just had three magazines released in the UK, so they're on the supermarket shelves throughout the UK. I look on and on it goes. What else have I got podcasts? So now I'm starting to get the phone calls, and I have three solid huge, in fact, huge podcast appearances coming up in the next few weeks, and they were on my hit list of. Liz dream podcast to be on, and they called me. So I think that's the tipping point, isn't it? Yeah, that's
Liz Nable 15:05
so good. I think when I guess you'd had some media before. So what did the course do for you? What was that, that light bulb moment where you thought there's an opportunity here that I didn't see
Speaker 1 15:17
before? Confidence, because there's a really lovely bit of clarity that you're able to extend to your students. You lead us through in a non wanky way. It's very practical. It's very fluff free, which is how I like to operate. Yet it still has enough statistical stuff and the systematic things that suit those sorts of personalities of of your clients that come through, I like to wing it a little bit more, but other people do really want a good system, and you do offer that. If that's what everyone wants, there's a community of people to cheer us on. And the main thing is, I needed new media contacts, because you can spend all day and all night trying to get through to the right person, and that's fine, but even when you've got a name, it just gets lost in the myriad of emails that they get every day. So what you do is get us face to face with the people that count and that actually tell the stories in the Australian media landscape. And so for me, that's been the biggest thing, because if you're eyeballing someone and you hit the mark with a hook, they're not going to say no. They're going to say, send me an email tomorrow, and then they're actually going to respond to it, because they've seen you, they know your name and and you're you've already done the pitch, so you're over that first hurdle, and it's all in a really safe space, because it can get incredibly depleting and demoralizing to send out, you know, like I did for my 50 publishers. By the end, I'm like, Oh my God, why am I even writing this bloody book? No one want no one's going to want to want to read it, except that I knew and even when it's sometimes not enough. So I think that's what you do, is you give us the systems, the clarity, the push and the consistency to to find our confidence and find our voice.
Liz Nable 16:55
Yeah, I agree. I think that consistency is key. Because I think the first hurdle in the course. And there's a couple of students who've come to me similar to you. They have been featured in the media before, but they're really struggling with being featured consistently. And consistency is one of the biggest pillars that I teach. And I don't know if the first 10 times I say it in the course that it drops, but it's like anything. Unfortunately, it's like going to the gym. You can't just go once, and all of a sudden, you've lost 10 kilos and you've looked better than you ever have. It's gotta be consistent. And I think that's what you've done really well, because it's getting in the media once. I don't think is the hard part. It does feel like the hard part when you're it's not we can get you there 100% you can never guarantee because it's earned media, but we've got very good stats on that. It's getting featured again and again and again. And I, if I do say so myself, I think that's where this course is different, because consistency is key. One one article in the media is great, but then what? Yeah, absolutely, build that personal brand, and that's something that I think I can certainly teach, but as a student, you have to pick it up and run with it, and I think you've done that really, really well. What are some of the I guess, with your personal brand and that consistency? What are some of your tips or tricks about how to get that consistent media attention? Are you looking for different news angles, creating better relationships with journalists? Where has that secret sauce been for you? Sure?
Speaker 1 18:24
Absolutely. Well, look, it's, I think you need to strip it back to your personal brand first. How do you present yourself? How do you present your business? It is so important you get a few seconds to make a first impression. And so you need to walk the talk. And I hate to say it, have the look of whatever it is that you're trying to project. And so that has always come quite naturally to me, and that's fine, and that kind of works in if it doesn't come naturally and listeners are listening, then that's something that can be learned. Some of us have more aptitude in that regards than others, but honestly, it is a learned skill, and the way that I think it makes it really easy. And I write about this in my book in terms of a mindset for women's confidence, but it applies just as equally. Here is if I if you treat yourself like a project, and you see yourself in the abstract as separate from your brand. So your personal brand is your brand. It's not it's you, of course, it's you, but it's not you. And if you look at it like that, then it just becomes easier to project yourself forward. It just takes the wobble away of Who on earth am I to be saying this or sitting here, or whatever I think. So that's number one. And then number two, in terms of consistency, I literally spend I turn up for your live media pictures when I can, or when it's appropriate, or when I feel like I've got something new to add to a conversation, see if it's going to land. But there are various different free resources that I pitch to morning and night, or I'll have a look. I'll get an email in the morning, I'll get an email at night. It takes, honestly two minutes to glance and see whether what I have to offer is going to fit, and if it is, I literally have a stock standard answer. I have my bio and my various other. Bits and pieces I can attach for easy reference for the journo, and that's it. Goes off morning and night. And how many of those have I done a year? And maybe I've had 20 responses, and of the 20 responses, three were gold. But that's it.
Liz Nable 20:14
Yeah, I think you shall. I think managing expectations is probably key in in terms of media coverage, because media coverage is different to paying for advertising or putting money behind meta ads and those sorts of things. That's a a quick return on investment, whereas the media and PR piece is a the long game. So you really have to be patient and persistent and just keep ticking away in the background. When you get those wings, it's incredible for your reputation. Your reputation and your authority and your credibility, and you can certainly do all the paid ads and all the other kind of different kinds of media in your business. But that PR and media piece is certainly a slow burn, and I think sometimes people get impatient and give up before they've really had a chance to get that media coverage that they deserve Absolutely.
Speaker 1 21:01
And look, you can have it immediately. There's no doubt about that, but you can only have it immediately if you're feeding the media what they want to hear. And so I think that that is part of running a business. When you run a business, you understand where you sit in the market, you understand what your competitors are doing, you read the news, you keep an ear to the ground. You're in your community, whatever it is, and from that, you just need to listen. I think listening is the greatest skill, because then you're getting reflected back what it is that people are looking for, what problem you can solve, and then how you can match that up to what's being said in the greater national piece. Because we really are just talking nationally, not internationally, and and then I think you can't help but win. It's as simple as that. There's just not, there's no, I'm sorry. Liz, your course is amazing, but there's no magic formula. It's really, really simple. It's just you offer the hand holding exercise, which is superb, and there's no hubris. So you're not trying to put yourself forward. You're really trying to project us, which is just delightful and and not that common, I must say, in my experience, however, it ultimately, we're the business owner. We're the ones with the message. We know what we'd like to say, you just help guide it. And then putting us in front of the experts blank look on their face when I've pitched a couple of things and Okay, fine. Well, that's not for now. It's not for never, but it's just not for this week or this month or whatever it is. Revisit it later.
Liz Nable 22:20
What about some of the things that I come up against in the course lot is that self confidence piece. There's a lot of, I think it's an Australian cultural thing, that tall poppy thing. Who am I to be putting myself forward for media attention? There might be someone with a bigger business, or who makes more money, or who is perceived to be more of an expert than me. How important is that self confidence piece? And it's a female thing too. I notice it a lot. I don't get that when I work with men, but I would say eight out of 10 of the women that are every women, every woman that I work with, has that imposter syndrome, happening not by the end of the course, but certainly as we embark on the course. Oh, look,
Speaker 1 23:03
it never goes away. I spend all day, every day, saying, number one, there's this. And again, women in business, that's predominantly audience, but we do have blokes here as well. So it's not just a female thing. However, there's a definite scarcity piece that comes into play, as in, well, they've already got it. Then why do I bother? Because there's only a few crumbs that can go around. So there's that. And then the other thing is, oh my god. I spend every minute of every day that I put myself out there feeling violently ill before I go on live TV, I lay awake the night before thinking, Oh my god. Why am I doing this? I wish I was just sitting down reading a book. Why do I bother? Every time I open my mouth on radio, I can't stand the sound of hearing my voice play back and on and on and on. And even having written the book and it's selling, I'm still thinking, Oh, is the message really good when they read it? Are they getting anything out of it? Are they just buying it and on and on so it just it never leaves you. And I think the real trick is and my mother taught me this. She worked in real estate for 35 years. She'd pull up on the side of the road on the way to a national conference when she was one of the first female auctioneers, and quite literally throw up in the gutter. But just keep going. You just don't stop to think. You give yourself that moment, and then you think, look, I could bury myself down, and that's great, and maybe my business will chug along, or my message will huddle along. But if you really firmly believe that what you are saying has some relevance, you're not overlaying it with any sort of narcissism or massive ego. It's simply if you're in service to other people with a product or a message, I think that's the key. Just remember, if you can help one person through what you're saying or through your product, then, then it would be very rude to sit and hide your light under a bushel and not share that. I think it's as base as that.
Liz Nable 24:53
Yeah, absolutely something that I think you've been very successful at, which is difficult to do. You. Is get featured in lots of different kinds of media. So your story, which is about midlife, just generally speaking, would be considered like a soft news story. So it's not a car accident or breaking news or politics or so that is a difficult subject to get featured in places like the AFR and the Sydney Morning Herald. Obviously, you've had women's magazines. You've been on morning shows, both Today Show and the next show after that, which is a little bit of a softer mumsy market. But then you've also had the AFR, the Sydney Morning Herald, The Daily Telegraph, mind food. How have you done all of that? Like, if someone's sitting here going, how has she made that newsworthy for so many different mastheads.
Speaker 1 25:43
Look, if I had a golden gift, I probably would be. I'm quite good at seeing into the future of what's coming and just having an ear to the ground. So I won't pretend and say that just fell out of the sky. I think I've always been like that. And so I can see if something's not sticking. And I think even if it's not your golden gift, if you are listening, it's just when even practice on your friends. I have a new book that I'm writing, and my husband's eyes glaze over whenever I ask to read him a chapter of my book is, Oh, Jesus, you know, like I'll pay you to go away. Basically, is what he says. But I read the first paragraph of a new book that I'm writing for his specific market. And he was like, Oh, I might read that. I'm like, now I know I'm onto something. So then I think, Well, where is he living online? So let me go and find where I can talk to some media where my husband and his ilk are sitting, because they're going to be the market for the next book. So I think it's tested, trial advertising, marketing, one on one is AB testing and all of those sorts of things. And if it's not your bag, go and read books like, Oh, what was it? The story Brand Book. You remember that one who's the author, he's the puppet in the show notes. But anyway, so there's so many fabulous business books that have been written by really, really clever people. And I listen to podcasts and I get ideas, and the other thing I do is I and I teach this to clients, is find yourself it's the term is an enabler, which isn't a great term, but you know, who can you model yourself after, and that's not copying, that's emulating, so who has had some success in the style of business that you have, or in The personal brand that you're trying to push, promote, and then, okay, how did they attack it? How did they come from different angles? So that's quite a long, convoluted answer to your question. Liz, but I think that's the key. Is just eyes and ears open, and if you don't know the answer, or you can't see the wood for your trees and your own brand or business, then just go and see who else has done it. And it and it doesn't even need to be exactly the same business. But just who do you admire and how have they tackled things? I hope that helps. Yeah, I
Liz Nable 27:46
certainly think you need to be curious to make this something that you make work long term. Obviously, I come from a I have a curious brain. I was journalist for a really long time. I'm naturally curious about the ways of the world, how the human mind ticks, you know, how we something impacts another thing, etcetera, etcetera. How important was it for you? Because I have a lot of people who come to me in the course and like so if I got I'll be across all the news, like 24/7, how time consuming is this pitching the media all the time? I mean, my answer to that, I know my answer to that, is, once you get really good, it's, this is five minutes a day, and it's scanning the headlines. And you can get a good idea about what's trending in the news. What does that look like for you in terms of making it part of your
Speaker 1 28:27
everyday I listen. I'd rather Google shoes than look at the news any day of the week. Again, I walk a lot, so I listen to I sign up for different business podcasts where they have five minute snippets morning and night. I'll glance at headlines. I've have downloads from various different newsletters. My father's very good press clippings agent. Actually, he reads the Atlantic and the New Yorker, so he always sends me the interesting articles. But look, it's just not that long. And also, you can almost spend all day, every day on Instagram, if you wanted to, and get enough news there. I mean, a lot of it is the algorithm, and it feeds you what you want to hear. But I think the key is, what are other people talking about you don't even necessarily need to be. And again, it's dependent on your business and what you are trying to promote or sell or or get PR for. But no, really don't spend a lot of time. But like you, I'm curious if I hear something once, I think, Oh, that's interesting. Hear it twice. It's coming. And so then if it's coming, where can I be inserting myself in it? If it fits within the realm of where I should be within my market.
Liz Nable 29:25
One last question before we sign off, how what's been the most important benefit or advantage about getting featured in the media? What has it done for you and your brand? Your personal brand, your brand is an author. Your brand is a business woman.
Speaker 1 29:40
I look for me, it's confidence, because I literally crawled out of the kitchen. I'm the a joke, but I'm the modern day Shirley Valentine. I'm down to the fry pan and the chips and egg and ran off and my confidence was in the loo. I knew my voice is no different. My personal branding is really not that different, but it's understanding that I have got something of. You to share that is interesting to some segment of the market. And the other thing is, as well, you can't be all things to everybody, and some of the vile commentary I get, which I just don't read, because I don't care, so I think it's confidence. And the older me would have read some of these, the comments on various articles, or whatever the case may be, and just gone into a cave and sobbed for days, and I just read, and think I'm terribly sorry, if you read my book, you'll feel a lot better, and maybe you won't need to, you know, be sending those sorts of comments again. I just it just doesn't. Yeah, confidence. There you go. That's it.
Liz Nable 30:32
I'm excited to see what's next for you, because I just think the media has had such a huge impact on your credibility and your authority in a space like you said that 20 years ago, noone was really talking about that midlife space, and you've really forged a very strong path as the leading expert for women all over Australia. So it's been an absolute pleasure to watch you sort of flourish in this area.
Speaker 1 30:54
Liz, thank you for holding my hand. I really mean that. And if you're listening and you're hesitating, you're on the fence, you need to come and join us, because we're such a lovely community. And there's some of us that have been with Liz since the beginning, and it's just super it just ticks along. Doesn't take a lot of time. And you just really need to focus in the first period of time that that Liz has you in the course, and then just come and stay with us. You've got the Facebook group. There's all sorts of different ways. I just think it's wonderful. So Thanks, Liz for your service to our community.
Liz Nable 31:22
I love it when my clients get when my students get media wins, it just brings me so much joy. I opened up my Facebook group yesterday, and I hadn't been on it for a couple of days because I've been so busy, and it was just like one media win after another, and every now and again, I feel that way your self confidence is, Oh, am I really doing what I think I'm doing? And I opened that up yesterday, and I was like, Oh my God. Now it's every single day, like every single day my students are getting in the media, and it's just such a pleasure to watch that transformation and to see students like yourself and so many other women of different ages and stages in their businesses become that leading expert in their field. I absolutely love what I do, so it's been a pleasure.
Speaker 1 32:00
It's wonderful. Thank you for having me today. Really appreciate it, honey.
Liz Nable 32:05
This episode of media magnet was brought to you by my signature group coaching program, the media masters Academy. The media masters Academy is a live, online, six week course taught by me and designed to teach you how to become your own publicist and gives you exclusive access to pitch the country's top journalists and editors. Doors open just three times a year. Check it out at Liz nabal.com along with a ton of free resources to help you get started taking your business from Best Kept Secret to household name right now, if you love this episode of media magnet, please share it with your business buddies or on social media and tag me at at Liz underscore Nabal. And if there's a specific guest you want to hear from on the show, or a topic or question you want to know more about, please tell me so I can make sure the show stays dedicated, especially for you. You.
Transcribed by https://otter.ai
