EP 61 Sam Kemp - FINAL
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Liz Nable: [00:00:00] Today's episode is for every small business owner who's ever felt like the system is stacked against them, and wondered why it's taken so long for anyone to really call it out. If you've been following my small business fights back series over the past few months, and don't worry if you missed it over Christmas.
You can catch up over on my Instagram at Liz Nable where I've shared the entire series. But if you've been following along, you'll know this is exactly what we've been talking about. Small business owners using their voices, their platforms, and their visibility to push back against systems that quietly cause us so much pain.
Today I am joined by Sam Kemp, founder of SARE Store. Spelled S-A-R-E thriving fashion boutique run from a tiny country town in rural Victoria with a very big online community. Sam has built an audience of more than 30,000 followers just by showing up consistently, trying on stock styling outfits, and bringing her customers along for the ride.
But what really puts Sam on the map was a raw [00:01:00] and honest reel, late November on her Instagram about something that's quietly destroying small businesses. Illegal chargebacks. An illegal chargeback is when a customer deliberately orders hundreds and sometimes thousands of dollars worth of product. They receive the product, then dispute the payment through their bank, knowing that the bank often with no questions asked, will refund their money.
Then the bank goes into the business' bank account, takes the money back, and then charges them a whopping fee even when they can prove they've done nothing wrong. It is essentially the newest and easiest and most popular way to steal online and not get caught. So yeah, that super emotional reel Sam made back in late November.
Yeah, that reel went viral. It actually popped up on my Instagram feed. Quite early on in the piece, and as you can imagine, I was not gonna let Sam let that moment pass. I saw so much media attention opportunities in that reel. I reached out to Sam. Sam actually did a fabulous [00:02:00] job leveraging her exposure all on her own.
And then I jumped in and we doubled down on getting her as much media attention as we could. We turned social media attraction into mainstream media coverage, political conversations, and real pressure on governments, banks, and small business min ministers to actually respond. In this conversation, Sam shares what happened when she spoke up, how visibility became leverage, and why she's determined to keep fighting, not just for her business, but for small business owners everywhere who've been absorbing the impact in silence for far too long.
In this episode, this is what happens when small business owners stop whispering and start being heard. Let's get into it. Hello and welcome to Medium Magnet, the podcast for female founders and women owned businesses, startups, and side hustlers who want to learn how to grow their business, leveraging the media and free pr.
I am Liz Nable, and I'm your host, personal [00:03:00] publicist, PR strategist, and dedicated hype woman. My goal with this show is to give you a behind the scenes tour of how the media works to break down the barriers between your business and the big ma heads. So you can see how easy it is to get featured simply by giving journalists what they want at Media Magnet.
You'll also get access to the top journals, editors, writers, and PR people in your industry and beyond sharing their secrets and expertise on the how, why, what. And when of pitching and getting featured in the media consistently, I will share with you how to build your reputation as an industry expert so successfully the media will be knocking down your door.
When I first started in small business 12 years ago, I had no idea what I was getting into. I had spent 15 years as a television news reporter working at several major networks in Australia, and then as a freelancer in the US and around the world. I spent years dividing my time between [00:04:00] working long shifts on a news desk and traveling the world chasing stories.
It was unpredictable and exciting until it wasn't anymore. I decided I wanted a life where I was in charge of what happened next and where I was working to build my own empire, not someone else's. There was a lot I had to learn about running my own business, but getting media and great free PR was not one of them.
I already knew what the media wanted. I knew the secret formula for what made news, and I knew how to leverage those media outlets to build my business, get more exposure, and ultimately make more sales. I was featured in every major media outlet in the country, and I never spent a single cent on pr. I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses.
Let them in on the secret, and they too could build their brands with organic media and [00:05:00] pr. Let me help you take your brand from Best Kept Secret to household name. This is Media Magnet. The podcast and I'm pretty pumped to have you here.
Hi Sam. Thanks for coming on the show.
Sam Kemp: Thank you for having me. Liz.
Liz Nable: We've never met in real life, but we are friends through Instagram. I, I believe,
Sam Kemp: I feel like that's where all the best connections are are made through there, don't you?
Liz Nable: Everyone throws shade on social media, but I've met so many interesting small business women like yourself, um, and experts in industry and media contacts and stuff through social.
So, um, this is a positive story I think about how social media can not only elevate your profile and your, your small business profile, but I feel like it's a good news story that, um, that [00:06:00] I'm really excited to share.
Sam Kemp: Very excited to be here.
Liz Nable: Okay, so let's start with who you are and what you do.
Sam Kemp: So I'm Sam Kemp.
I am a mom of three, a farmer's wife. I live in a small country town of 700 people, which is unreal because I have a really thriving in-store and online business fashion. Um, it is, yeah, growing every month, every year and I don't stop, I don't think I sleep. I worked so hard to build this business up to.
Get out to the big wide world. Um, you know, we ship all over Australia, so it's unreal that our small town, little boutique, um, reaches so many people. And honestly, strangers that have never met me love me. They feel connected with me. It's unreal.
Liz Nable: I love that. Now you have a massive social media following.
How many people have you got following you on [00:07:00] Instagram?
Sam Kemp: I think I've got 32. 33,000, something like that. 32,000.
Liz Nable: And that's not by accident because you work really hard on your social media content. I mean, sometimes I watch you and I feel tired just watching you because you everything in the store. Um, but it's obviously working for you.
Tell me a bit about that strategy. Is that a deliberate strategy or you were just like, I dunno what else to do so I'm gonna get I don't
Sam Kemp: have a strategy, Liz. I'm, I just, everything in life is wing it. Wing it, fake it till you make it. I feel like everything looks better on, if you talk about it. Every brand I stock, 50 plus brands.
Every style and size is different. Someone could be a 10 in one and a 14 in another one. So I get on and I show the fit how to style accessorize, and I've just found people love that. So I've kept it going, but boy, it's, it's exhausting. So when I'm on, uh, it's taken me a lot [00:08:00] of effort to get on. Try on and do reels, put 'em, then it takes time to put them all together.
So I do stories and at like, I film a lot of different variety of what I do. But yeah, we had 8,000 followers and then posted a reel 'cause it really just knocked me the chargebacks and I think we grew,
Liz Nable: wait
Sam Kemp: 32,000,
Liz Nable: did you have 8,000 followers when you posted that reel?
Sam Kemp: Yeah,
Liz Nable: no. Yes. Now I'm genuinely shocked because I must have just seen you when you hit the 22,000 mark.
I just assumed you'd already had, always had that many followers.
Sam Kemp: Oh, 8,000 and I was excited to hit 10. I was really excited to hit 10. That was like end of year goals, hit 10 k, you know, and then. I'm just, am I dreaming that I've hit over 30,000? I'm just
Liz Nable: amazing.
Sam Kemp: It's a lot for me. Um, but I put a [00:09:00] lot of pressure on myself.
I challenge myself. I work, I don't stop. I'm a 12 hour no break. I need to eat. I don't eat and go, go, go. Um, yeah, I've got stuff, but I feel like I've gotta get on there 'cause people love to see it on me and like connect with me. This
Liz Nable: is a better story than what I thought. I al I just assumed you'd already had, you'd always had that many Fs.
Okay, so let's, so let's just say the name of the business, 'cause this is key 'cause I want you to use this podcast for more exposure. Like shameless self-promotion. Everybody, two small women, two women in small business with nothing's off the table. It's called SA store. Is that how you say it?
Sam Kemp: Uh, re store whatever.
Re So my sister's, um, Renee, and I'm Sam. So we kind of, we've always been joined at the hip, loved fashion. My mom loves fashion. I have had a beauty salon, um, previously for over a decade. So I've been in small business a long time through COVID. You reckon that would've turned me [00:10:00] off opening another one?
'cause that just nearly, you know. But, um, yeah, I thrive on connecting with people. So pop me out on an isolated farm and I was like, no, thank you. No one put a baby in the corner.
Liz Nable: You're like me, you're a hustler. It's what my family call me a hustler and I'm, I'm proud of the title. Um, love having Own Small Business, but as we're about to go into.
Having a small business, um, does come with challenges. While we love being our own bosses and, and building these communities, there is a lot of really hard things about having a small business. And my personal goal, not that this is about me, this is about you, but my personal goal in 2026, you know, with the help of people like you is to really.
Become a, a small business advocate because I don't think there's enough value put on small business owners in Australia, um, and female small business owners particularly. Tell me a bit about that reel that went viral, what it was about, and, and just [00:11:00] how that, like, explain to me, I guess in a chronological way, like how that kind of unfolded in your business.
Sam Kemp: Um, so sec, I had two chargebacks in one week. I
Liz Nable: explain a chargeback.
Sam Kemp: So the chargeback is when a customer places an order online with us, uh, I've even emailed to confirm these orders. They get tracking, they get email confirmation. Um, their order is sent to them. They get it. I have photo ev evidence from Australia Post.
They then call their banks, say We're fraudulent. The bank then withdraws the money from our. Bank account, not the bank's bank account. Ours our small business account that day. So there's no questions asked, there's nothing, and they are doing it again and again. The ones that know how to do it are just, you know, going around to every small business, um, which is crippling.
And the second one come through that morning and [00:12:00] so it was close to a thousand. That was for 500. I thought, oh, I just can't do this anymore. I'm absolutely, you know, trying my hardest. It's hard when you wear every hat in a small business and you're a mom. I'm a mom of three, had my third baby, so she's 10, 10 months, and I thought, I don't think it's worth it.
I haven't paid myself yet. You know, this is just at another level of stress for me because that money's then withdrawn. It is just something that small business is tough as it is. Like soup has gone up, wages have gone up, everything's gone up. The cost of buying in the brands, the cost of goods shipping.
So I was just upset, got on, posted a reel. Just I honestly thought, I think after Christmas, after this busy time, I'm gonna close down my shop. I can't. The stress, it gives me goosebumps. Now I just can't handle it. 'cause it [00:13:00] really was eating into my stress and my relationship and my happiness at the end of the day.
And is that worth it? Probably not. So, yeah. Anyway, so I posted it. I just thought it'd go to my seven thou, 7,998 followers. And then it just blew up. And I just could not believe it. Couldn't believe it. There was some, a lot of positive, but a few negative, you know, get outta small business if you can't handle it, and all that type of stuff.
Liz Nable: They wouldn't have been small business owners who made those comments.
Sam Kemp: No. So it is, it's really tough, I feel like. Yeah. Since then I have, um, a local mp. She connected me with the Shadow Minister for Small business. He invited me down to Parliament, um, in Melbourne. We had a meeting. He's, it's just been a whirlwind.
I've had interviews and we've emailed all, we've sent [00:14:00] letters out to the CEOs of every, every bank, and it's like, yeah, it's gotta go federal though. I won't stop till it hits. It's not just our state, it is Australia wide problem we're, it's actually worldwide, but it's Australia wide.
Liz Nable: It, it really is. And I think for a really long time, so I've been in business 15 years before I had this media and PR business, we had fitness studios.
Um, so chargebacks have been a thing I've experienced from the beginning. Yeah, but it's different. I'm in a service based business, whereas you're in a product based business, so it's harder to, um, charge back when you someone's paying a gym membership. But we have had them. Um, yeah, it's always outraged me, but I never really knew.
I, I had an, you know, the banks just assume guilt before you're even asked to prove anything, and I don't think we've ever had a legitimate chargeback. There's never ever been a legitimate chargeback. Probably the same as you. I know it's always been a thing, but obviously because of the nature of most people now, or a lot of people now buying online, [00:15:00] especially Black Friday and, and holiday seasons, it's rife.
So it's essentially just a new way to to, to steal. It's online theft and it's really easy to do and get away with.
Sam Kemp: They call it friendly fraud. A friendly fraud, don't they? Yeah. I don't find it friendly at all, but um. I feel like these people are creating email addresses and na, you know, it's all fake. I don't know how the banks are allowing this to happen, and I honestly just feel like they're trying to push the blame onto someone else.
So Stripe the payment or the website, Shopify, they don't wanna take any action or any, you know. Down. Like they just don't wanna come to the party.
Liz Nable: They're not willing to risk $1 to protect businesses, and
Sam Kemp: it's just. Putting in new procedures or processes.
Liz Nable: Absolutely. And it, it's, it's always been mind blowing to me that you can post a $9 billion profit and then claim that you don't have the time or the [00:16:00] resources to protect small businesses.
And small businesses are, I think we're about 98.6% of businesses in this country are small businesses,
Sam Kemp: over 700,000.
Liz Nable: It's not Right. So, and
Sam Kemp: we all bank with these major banks. So because we
Liz Nable: have no choice really, do we?
Sam Kemp: Where is the help from them for us? Where's the support? Where's the, you know, legitimacy that we aren't fraudulent?
But you know, the thing that gets me is every time someone does a chargeback, we are then fined from our website. We are also flagged as a fraudulent business with, so you don't wanna have that many happen to your business 'cause it actually isn't great for your website. As a total.
Liz Nable: Yeah. So let me just explain that a bit for anyone who's listening.
Um, so most of the audience, I think, to this podcast are women led small businesses. There are, um, lots of good blokes as well who run their own business, but some people might not be familiar with the chargeback, um, definitions. So. That [00:17:00] customer orders from you, they legitimately get their products. Let's say they order a thousand bucks worth of products, then they dispute the transaction with their bank knowing that the bank will refund them their money.
So they keep the products, they get a refund. And then the icing on the cake is that the bank then charges the small business. How much was the fine that you paid?
Sam Kemp: Uh, 25. I have had more fee, more like higher fees.
Liz Nable: Yeah.
Sam Kemp: But I reckon they've. They've done a baseline now because it's happening all the time.
Liz Nable: Yeah.
Sam Kemp: They're just pushing a button and they're just taking the money. But yeah, some chargebacks have had higher fines.
Liz Nable: Yeah.
Sam Kemp: So it's just,
Liz Nable: but you're losing the, that revenue and you're losing that product, so it's a lose. So tell me about the media. The media frenzy that you, because you came up in, so obviously the algorithms loved what was happening with that reel because I, I didn't follow you and your reel kept popping up in my feed and I feel as passionate as you are about the injustices that small business face in [00:18:00] Australia.
So I was like, I have to reach out to this woman. And I reached out to you and I was like, this is random, but I'm a media and PR coach and I reckon we can get you on tv. And you came straight back, I think you sent me a voice note, a long ran ranty voice note and I was like, this is my person. Um, but you had had some media, you gotten some media yourself already.
You Yeah. This small business minister, is that right? In the, yeah.
Sam Kemp: Yeah. The Shadow Minister for Small Business, Brad. Um, and
Liz Nable: a
BC.
Sam Kemp: A, B, C. So we, I filmed a TV show, the business.
Liz Nable: Mm-hmm.
Sam Kemp: And then we're on radio. I've been in the West Vic Business Magazine. They did an article on my business and the chargeback problem.
And there's another story yet to air.
Liz Nable: Yes.
Sam Kemp: And then did your Channel nine report News report,
Liz Nable: yes. Right. So did the other longer format news program happen in the end? I won't say who it is because it might not have aired yet.
Sam Kemp: Yeah. It's ha [00:19:00] it's still in the process.
Liz Nable: Still in the process. Okay. So, um, watch this space.
Sam Kemp: Yeah.
Liz Nable: But I, we did manage to get a great interview, I guess with me in the studio with Deb Knight in the Afternoon news as a small business advocate, and you as our case study in. What's happening, um, in terms of like the landscape of the, I guess the challenges that face small business, but how prolific this online theft has become.
And no one was talking about it, but I knew from the engagement on your reel that it was newsworthy. 'cause that's my journalistic instinct, so I was like. We can definitely, and you are obviously great talent 'cause you're a social media star. Um, but that for me as well, interestingly, I then posted that reel that well posted the interview, um, that we did together with a bit of an explainer about how we turned.
That social media reel into like mainstream news. And I don't have 30,000 followers. I think I've got about three and a half thousand followers, [00:20:00] but that is my highest performing reel all year. So it's so interesting how like,
Sam Kemp: wow,
Liz Nable: you can really create, and I really wanna amplify this for small business owners, is.
Don't sit on these problems. Don't not tell anyone. Like, yes, write minister emails and letters to ministers and that sort of thing. But we have this mouthpiece now, which is Instagram, Facebook, TikTok, LinkedIn, like share what's going on in that small business landscape to educate people, but also to help elevate why this is so devastating to small business owners.
Sam Kemp: I think, um, a lot of people message me as well. Scared to, um, mention the chargeback thing. And a few businesses were like, why would you say this? Because now you've just let everyone know how to do it. Um, and I've had some horrific stories since it's still happening, you know? Um, and set for $998 a top and pants.
Did a chargeback from a another, um, small [00:21:00] fashion boutique, a designer handbag for 33,000, a Hermes. That is just wrong. These are small businesses that we cannot have that type of money come out of our bank accounts. Who's, who's got all of these thousands of dollars, you know, to be withdrawn from your bank account?
That's gone and I have not even seen or heard from yet. It's just. It's scary. Scary.
Liz Nable: I, I think maybe consumers don't realize because we as small business owners, as an industry as a whole, we haven't traditionally spoken out a 'cause we are time poor. We don't have time B. 'cause we don't feel like we matter.
But I know from the work that I've done in this industry. Australians claim to or consumers claim to in our country love small business because we provide choice. We provide amazing bespoke, you know, brands, beautiful coffee. We don't wanna be like the US where it's a Starbucks and a, um. What's their, their big pharmacies [00:22:00] called?
Um, now I'm having a mind blank. But they've got, you know, major big brands that dominate the economy. And in Australia we, we, this is the fabric of our economy. We're the ones who are donating to the local school raffle. We're the ones who sponsor the, you know, the local sports carnivals or the, you know, we employ local people.
Like, I just feel like. For a really long time, we haven't really used our voices.
Sam Kemp: Yeah.
Liz Nable: And with the rise of social media and people like yourself who aren't afraid to speak up, the, the time is now to kind of turn that on its head and start to kind of make some noise.
Sam Kemp: I just feel like small business is so lonely.
When you are working on your own, you're doing it and you, you wanna be happy. I don't wanna come across as a whinger or you know, small businesses. This, this, it's not. It's a small percentage. I have amazing customers and Beau like I reward them. I make sure that I give them sweet treats and [00:23:00] you know, that free gifts.
I'm so grateful for any support because they're choosing to shop small. But I do feel like it is a lonely life running a small business. So I suppose I popped it, I put a reel up thinking, you know, does anyone realize. The, the heartache, the stress, you know, like, can you, can I keep going? So I feel like I was raw and I don't know, I, yeah, it's hard to say whether to put it up or not, but I didn't expect that.
A huge outpour of support was huge.
Liz Nable: Yeah. And, and, and it's sort of evolved into mainstream news. And it will, that mainstream news is now then kind of gone viral again on various different social media accounts. Um, and it's sort of put this subject, I mean, there's obviously a lot more to the challenges small business face, but at the very least it's put chargebacks into the conversation.
Yeah. Um, and it sounds like you're gonna pursue this until you get some answers.
Sam Kemp: Well, I have. I've emailed [00:24:00] federal government, um, yeah, in regards to the ministers in government at the moment, um, for small business. I've also done, um, business and I have also contacted the business, uh, the banking association.
CEO. So he sets the rules for all the banks. So that's not good enough. So instead of going to the banks that aren't wanting to come to the party, heading above them, to the banking association, I feel like, will I get a response? I hope so. I did get one from, um, a federal minister to say they've seen it and they'll respond to me.
So let's see. 'cause I've CC'd them all in and it's up to them now whether. You know, who's gonna come to the party.
Liz Nable: It's really interesting 'cause I've, since then, obviously the algorithms heard what I'm telling it. I wanna see more of, and there was another lady I saw a reel about Black Friday, and she also has a retail [00:25:00] business for kids.
It's called Surf and Sun, I think in rural Victoria. I'm, I'm, I'm trying to, trying to work out where it is. She's quite hard to contact, but she posted a reel. She also has quite a strong social media following about how they had their biggest black Friday month ever. But lost a huge amount of money, like a.
Like a game changing amount of money because they had to discount so heavily to compete with the big retailers like ever Amazon. Oh. And that again, to me, I was like, oh my God, we've gotta get this into the media. Because I don't know if the average consumer understands that going into your local shop and trying on the sizes and then going and buying it for a discount on Amazon or, you know, with a big, um, big retailer online.
It's just really not supporting small business at all.
Sam Kemp: Well, I think everyone wants a discount at the end of the day, don't they? I've had people come in and say, well, let me know, you know, when you're having a closing down sale, I'll come [00:26:00] back. I've had, you know, what discount are you gonna give me today?
Um, but honestly, our profit margin ourself, we don't make our own stuff is so minimal.
Liz Nable: Yes.
Sam Kemp: But when we discount it, that is just, we are making nothing. You know, if we go. 20 or 30% off. I mean, like a single that I could make $4 off. Yeah. So how can I live off that? So people just wanna discount and then they'll say, this is on sale, I get free shipping.
Why won't you give me an extra discount? I'm like, 'cause I'm already in the red. Yeah. I'm already losing out. Like I've lost so much money over three years. I, it'd be scary to, um, mention the discounts that I have offered to bring people to my business is over $170,000.
Liz Nable: Wow.
Sam Kemp: Which is, you know, not much, but it is, it's could have paid my wage or it could have over three years.
You divide that over three, you know, we're, yeah, we're always just trying to compete with the bigger ones with [00:27:00] high margins that buy in bulk stock. We don't do that. We, our profit margins are so small, so we really like. A lady just come in and bought things, not on discount, and I'm just beyond grateful because that's my only profit, not on a sale.
I'm actually losing money on a sale.
Liz Nable: And what I, I don't think the average Australian consumer understands is, is don't ask your local small business owners for a discount. Go ask your bank for a discount on your mortgage. Go ask Optus for a discount on your telephone bill. Go and ask to waive your late fees or Woolies to give you a discount.
It's a different, and, and that's where that education piece is massive. And so I guess this is a bit of a public service announcement to say. To the consumers amongst us. Go support small business, pay full price. These guys aren't, you don't run a small business so you can live in the lap of luxury. You do it because you're passionate about it and you love people.
Sam Kemp: I feel like you get with a small business with me, if you shop with me, [00:28:00] I will measure. I'll take photos, I'll do the try. You're paying for that extra service, that personalized shopping experience where you get my entire shop and my. Attention when you come and shop with me or online, I'll physically measure a t-shirt or a, you know, shorts or a dress.
Try it on. People love the try on. How does it sit? I feel like you don't, you would never, ever get that with a big chain. I throw in little gifs and treats and bracelets and bags and towels I have made just so I. Make people aware that I'm so grateful for their order, for their support, you know, shopping with, with me, not on discount.
That means that's just changing my Yeah. Business, honestly.
Liz Nable: Yeah,
Sam Kemp: it is. It's hard.
Liz Nable: I agree with you wholeheartedly, like support small businesses. You know, don't expect them to compete with big retailers in any industry. Um, and then go to the, you know, the billion dollar profit [00:29:00] companies and ask for your discounts there.
Like, I think that
Sam Kemp: you never get it though.
Liz Nable: Well, that's the irony.
Sam Kemp: What's really bad is that people won't come shop small. We are the heart of a lot of small towns, but then when we are gone and closed, people go, I really miss that. I wish that was there.
Liz Nable: That's a
Sam Kemp: shame. But
Liz Nable: don't close down. Yeah.
Sam Kemp: Don't regret not going and supporting small businesses because once it's gone, it's because we couldn't afford to keep out like that $4 I made, you know, it's because.
Physically that wouldn't have even covered shipping to get that top to me.
Liz Nable: Yeah.
Sam Kemp: Or the packaging for, you know, all of the staff and package wouldn't have co. Yeah. So I feel like if you don't wanna see them gone, support small.
Liz Nable: So how, what's your plans now? What's next for you in terms of using this platform that you have?
Because you've got like a huge amount of growth, obviously in a small period of time. People obviously listening to you, they wanna hear more of what you've got to say, any sort of plans for like [00:30:00] next year to kind of ramp this up.
Sam Kemp: Um, so I'll be putting staff on full time. I need to free my time up to focus on content and then, you know, the things that I don't like, there's a lot.
The emails, you know, a lot of things, the returns, exchanges, that's just not what I like. But, um, someone to pack all the orders 'cause I don't have time or merch the shop, I need to focus on content. Um, I've got someone doing emails, so that's exciting because I haven't sent, I don't have time. I haven't sent an email out in God knows how long, and I have 15,000 subscribers.
So,
Liz Nable: yes,
Sam Kemp: it, it's something like. Have I sent an email out? No. 'cause I just don't have time. Could I stay up till 2:00 AM? Yes, I could. Do I? No, I don't.
Liz Nable: You've also gotta put on some full-time staff so you can free up your time so you can fight the good fight in 2026 and keep
Sam Kemp: building. And I, and I have big plan.
I'm a big plan girly. I wanna buy some land, build a new [00:31:00] shop, move it all there, have a content area, have a packing. I'm a really big dreamer. Um, and good things are coming. I'm so, I just get really passionate and excited for the future. My husband's like, slow down.
Liz Nable: That's like, I, I think we sound very similar, different industries, but very similar.
Well, I love your passion and I really am so grateful. For your bravery, because it can be. And a lot of small business owners that I serve, particularly women, feel so strange about putting themselves out there and saying how they feel on social media or talking about their challenges in their businesses and being really raw and real.
And it can be scary and intimidating, but. Thanks to like business leaders like yourself, even though I know you're in a small community but online, that doesn't matter. You've got a massive community. It, I really think it's inspiring and I think that inspires other women who run their own business to speak up too.
Sam Kemp: Honestly still have the imposter syndrome. Am I good enough for 30 [00:32:00] th over 30,000 followers? Am I posting worthy good content? You know? Yeah. It's just constantly in my brain, what am I, am I doing the right thing? Am I posting the right? It's just a, I wake up thinking, what am I gonna post today? I think about it constantly.
Yeah.
Liz Nable: I know it. The imposter syndrome is real. It's a cultural thing in Australia and it's a female thing. So we've got a double whammy, but you're doing an awesome job. You're doing it.
Sam Kemp: Thank you. Thank you for your
Liz Nable: support. Thanks for coming on the podcast, Sam. I can't wait to do some stuff with you next year.
Sam Kemp: I'm excited. My husband's from like, oh God. I'm like, thank you guys again. Really excited. I'm so excited. Yes, I'm you girl. I love it.
Liz Nable: Love it, love it. And I think we've got a few more that we can onboard too. We can make a little gang of
Sam Kemp: yes,
Liz Nable: small business advocates to try and change the way small business is perceived in Australia and get people to really understand it with a heartbeat.
Sam Kemp: Hopefully I'll be at Canberra next year. Fight in the good fight.
Liz Nable: Can't wait.
Sam Kemp: Thank you,
Liz Nable: Sam. [00:33:00]
Sam Kemp: Thank you, Liz.
Liz Nable: This episode of Media Magnet was brought to you by my signature group coaching program, the Media Masters Academy. The Media Masters Academy is a live online six week course taught by me and designed to teach you how to become your own publicist and give you exclusive access to pitch the country's top journalists and editors doors open just three times a year.
Check it out@liznabel.com, along with a ton of free resources to help you get started taking your business from best kept secret to household name. Right now, if you love this episode of Media Magnet, please share it with your business buddies or on social media and tag me at at Liz Naval. And if there's a specific guest you wanna hear from on the show or a topic or question you want to know more about, please tell me so I can make sure the show stays dedicated, especially for [00:34:00] you.
