Liz Nable 0:00
I'm so excited about my guest today. Michael Kozlowski is the Supervising Producer on the Today Show on Channel Nine. And he's also one of the guest experts inside the next round of the Media Masters Academy, which opens it's doors on May 16. If you're an Australian listener, I'm pretty confident you've heard of or watch the today's show before. It's one of the major television breakfast news shows on commercial TV here in Australia. And if you're listening from the US, for UK or anywhere else, you'll most likely have an equivalent TV show in your neck of the woods, such as Good Morning America, Good Morning Britain or something similar. These breakfast television shows are considered primetime. And they anchor the entire channels audience ratings for the day. So they have a huge impact across not just TV, but social media, digital media channels and YouTube. A great story on the today's show can often get picked up by other news outlets who want to run the story throughout the news cycle of the day. And they can gain traction and exposure very, very quickly. In short, get featured on The Today Show, and you can potentially grow your brand awareness exponentially, experience a huge spike in sales and see your story continue on for several days in a news media. It's hundreds of 1000s of dollars worth of exposure for free. I invited Michael on the podcast to give you a little sneak peek about what you can expect to learn from him inside the course. I also thought it would be great for him to tell you himself, why he's the main man to pitch at the Today Show. And more importantly, to discover some of the awesome inside tips and tricks he's going to be sharing with us inside the MMA course where if you sign up for this round, you'll get exclusive access to Michael during week four, to pitch him live, get his feedback, feedback, get access to his little black book of media contacts, and hopefully sell him a winning pitch and get yourself featured on today. So if you're looking to grow your business, leveraging the media and PR, Michael Kersnovske is a damn good place to start. Michael has spent the past decade at Channel Nine working his way up through the ranks from regional reporter in Queensland, producing writing and editing live news coverage. And then eight months ago, he was named at as today's newest supervising producer. He has an absolute passion for news, specifically live news and breaking stories. And he lives eats and breathes the today's show 24/7. Hello, I'm Liz enable, and you're listening to enable my business, the podcast. When I first started in small business almost 10 years ago, I had no idea what I was getting into. You see, my background was in the media. I had spent 15 years as a television news journalist and reporter working at several major networks in Australia. And then as a freelancer in the US and around the world. I spent years dividing my time between working long shifts on a news desk and travelling the world chasing stories. It was unpredictable and exciting. Until it wasn't anymore. I decided I wanted to live where I was in charge of what happened next. And where I was working to build my own empire, not someone else's. I also never wanted to work a midnight new shift again. Now, I don't have to. There was a lot I had to learn about running my own business. But one thing I already had in the bed was how to get media coverage and free PR. I knew what the media wanted. I knew the secret formula for what made us and I knew how to leverage those organisations to build my business, get more exposure, and ultimately make more sales. During my decade of building my business, I have managed to get featured in almost every major news outlet in the country. I've been interviewed on television countless times had personal profiles written up in women's magazines, done point of view pieces for large newspapers, and been listed in top 100 List women in business and in my industry. And I've never spent a single cent on PR. I took that knowledge for granted until it dawned on me one day that I could teach what I knew to other businesses, let them in on the secret and they too could build their businesses, leveraging the media and gaining free PR. They could use my insights in the industry and my behind the scenes experience and take their business from Best Kept Secret to well known brand simply by following my formula. Welcome to enable my business, the podcast. Hi, Michael, welcome to the Nable My Business The Podcast.
Michael Kersnovske 4:47
Thank you, Liz Great to be here.
Liz Nable 4:49
We're really excited to have a lot of working journalists over the next few episodes of the podcast on the show to talk a bit about what they do and you know pitching directly to the media and obvious So you're going to be inside the course when we launch on the 16th of May. Tell us a little bit about who you are and what you do.
Michael Kersnovske 5:09
Loaded question to start off looking like, yeah, my name is obviously Michael Kersnovske, I work for the Today Show as the supervising producer for the programme. And what is that? What is that job? Well, the reality is that job is one that changes every single day. And it's based on the new cycles. So if there is a major breaking story that's happening anywhere, both locally, as well as internationally, they were hitting the ground running every single day trying to lock in talent trying to create the best show for the next morning. And then if it's a little bit of a slow news day, well, then you're doing other things, you're possibly doing more long term planning, and so forth. So it's a position I've had been had the pleasure of holding for the last. I think it's last eight months. Now it feels like a little bit longer some days, and follows more than eight years within the industry, all of which I've been blessed to have here at nine, starting with the news division up in Queensland, and moving them down to Sydney just before COVID in 2020.
Liz Nable 6:07
Tell me a little bit about what a Supervising Producer does on the Today Show and how that pecking order works just because obviously our audience is, you know, business owners and entrepreneurs and startup founders who might be pitching someone like yourself, how does that how does that work? Are you the ones receiving the picture is there and who's above you and below you?
Michael Kersnovske 6:26
Yeah, certainly. So we obviously have our Director of Talent, the director of Morning Television here at Nine, which is my boss, Steven Burling. But then below that, we will, we've got a team of people. So we've got our Executive Producer of Today itself, which is Kendall Bora. And then from there, we go down myself, I look after the editorial decisions that are made, both towards the later parts of the day, but also into the evening. And then we have a chief of staff. Now the Chief of Staff is the person who receives most of our pitches here today. But at the same time, we are all on multiple email groups and distribution groups. So we do all receive pitches. On any given day, I'm probably receiving something like 30 pitches. And that's some days more, some days less. But it just depends on the week, of course. So we then work as a management team to decide what stories and what segments we'd like to proceed with on our programme that's obviously taking into consideration ratings, as well as demographics of who's watching at certain points. And then decide what what we want to focus on and what we want to follow for the following day.
Liz Nable 7:31
Awesome. And the show itself, obviously, most of our listeners will know I'm assuming all of our listeners will know the Today Show in Australia, if they Yes, they will know. And if they're overseas, as well as similar format show like The Today Show, or Good Morning America or something like that, if you're in the States, similar shows around the world. Tell me about the Today Show in Australia. And a little bit about, I guess your demographic who's watching what sort of stories you're looking to put out every day and the format of the show just briefly?
Speaker 2 8:02
Yes, certainly. So, look, we are a very diverse programme. I think that is the best way of putting it. But the reality is at the heart today is a news programme, we proudly represent nine as being the start of each day, when it comes to our news and current affairs, we are the first programme on air. So we obviously have that balance of news, sport and weather, which is critical for any breakfast television programme. At the at the core, those are the three elements that are all always required. But then on top of that, we have our entertainment segments, and so forth. So the way in which we the show flows is we start off with our more serious news, looking at what's happened overnight, in particular, that's why we're having more dedicated foreign segments throughout the course of our programme at the moment. And then from there, we move towards our lighter, fluffier stuff. So they could be for instance, things we've had on the programme recently include a lightsaber battle, which the hosts have gotten involved with, we've had host down farms previously, you know, milking pigs and so forth. So milking cows, I should say. Well, that's an interesting story. Milking cows. Like, we'd basically pride ourselves in vain to a diverse programme. It's important that I think, at the core of our programme is we want to send people off well informed for their days. So that's the news and sport and weather element. But we also want to send them off with a smile. And that's where we bring in our fluffier, more lighthearted segments that generally run towards the end of our programme.
Liz Nable 9:32
And so who's watching the Today Show, because when I talk in the course, when I teach the students and my clients about pitching, a lot of them will, you know, the today shows their ultimate goal and because obviously your reach is massive. Talk to me a little bit about the demographic of who's watching because I know that it's really important from a when you're pitching that you're reaching the right audience. So let's clear that up to start with. It is critical
Speaker 2 9:58
that Today Show we are blessed has to have an audience of more than a million people per week. And that's just the that's the nature of it. We have a core audience that is around about the 25 to 54 demographic. So that is the market that we are aiming for each and every day. Of course we are, but we're really, really lucky, actually as a programme, to have a strong younger audience as well. And of course, then we also have a very loyal senior audience as well. So the 25 to 54 demographic is where we most where we critically are focused on a daily basis. And then of course, it comes down to sex, we do have a strong male contingent watching our programme on the earlier part of the morning, and then it fades, and it becomes more of a female dominated audience towards the back hour and half hour of our programme.
Liz Nable 10:49
Right, that's interesting. And in terms of opportunity for your guests, business owners, entrepreneurs, startups, that sort of thing, to pitch their story, I think the general consensus is a lot of, particularly my students, when they start out with me, don't have the confidence to pitch because they imagine you're getting hundreds of pitches a day, they're not sure who to pitch, they're not sure when to pitch. Tell me a little bit about that pitch process on the receiving end, for yourself and the other Chief of Staff and that sort of thing. How many pitches are you getting? Do you respond to them? Or how does that all work?
Michael Kersnovske 11:27
Yeah, certainly. So look, as I mentioned, we do have a huge number of pitches that come into both my inbox, but also my Chief of Staff's inbox, and the rest of the team to be completely honest with you. So as a result, filtering those down, becomes quite a huge task and any given day, and obviously speed, given the fact we're also working within the news cycle, and trying to ensure we're accommodating new stories each and every day. So the way in which a pitch is generally received on any given day, it would go through to the Chief of Staff, they'd look at it, they'd see whether or not there's a peg, and there's an element within it that will pass through that audience. And that's obviously when we go back to our 25 to 54 demographic. Look at that, is this something to take away from? Yes, there is? No, there isn't? Yes, there is it goes then further to the rest of our team, we'll discuss it and make sure that we then find the right spot in our programme for it, and then it gets locked away. If it isn't quite right. Well, then, generally speaking, we try and provide some feedback to whoever's pitching the story. Just say, look, not for us on this occasion. If we can provide some feedback. Here's why. On other occasions, it will be as simple as I'm sorry, it's it's not for us on this occasion. The biggest thing is never to give up. Just because one story isn't necessarily right for the Today Show on that particular day. Doesn't mean to say that later on down the track, it isn't, I think the biggest thing is always to try and look at the news cycle. And if you have something that's coming up, that is related to the new cycle, or has any form of relevance or can be relevant related in any point, try and use that to your advantage, because the reality is, we will jump on things. For instance scamming is huge at the moment, we cannot, you know, the reality is that every Ozzy has been impacted by scammers at the moment, in one way or another, or at least they know somebody who has been. So if you see that there's a prime example of a major scam story that's unfolding and you're about to launch something, always try to bring that forward or see what you can do to bring that news element into your story. And as a result, we'll be more more likely to jump on board and make something happen.
Liz Nable 13:34
Doesn't necessarily have to be good stories for the Today Show. Does it always have to be happy? And I know you guys try to set up your audience with like some some good news for the day. But is it? Can it be more hard hitting news? Or is that more of the evening?
Michael Kersnovske 13:47
Look, we do do hard hitting news. We pride ourselves on having done investigations recently, both into the aged care sector in Victoria, which obviously has been through the wringer a little bit. We've also looked at the housing crisis, which is currently transpiring right across the country, in particular in Queensland at the moment, and the reality is at the at the moment, there are no positive takeaways from a lot of those stories. Don't get me what wrong, we do like to be able to have provide our audience with a takeaway. So, you know, when we're, when we're promoting a finance segment, we want to make sure that there's a key piece of advice that their audience can learn from, and then they can take that away and go right, that's what I need to do moving forward. The housing situation, look, it's not a great story, generally speaking, but if we can find some element of hope, whether it be that, you know, a family we helped on our programme has found a home then great, we want to obviously, obviously want to raise that and point that out. But no, the the long and short of it is no, there doesn't always have to be a happy story. But at the same time, if you find that your story is just so hard to watch, then probably it belongs in more of an evening setting.
Liz Nable 14:58
Yeah, yeah, good advice and In terms of if someone is looking to pitch the today show their business or their product, or their service, or a story, or that sort of thing, or the story that goes along with that business or product or service, what are their chances because I know a lot of people who are not quite sure about media, and they're not quite sure about how the workings of their behind the scenes go, they sort of think, well, I'll never I'll never get an opportunity. But I know that you guys are always looking for stories, right? You've got content that you need to feel.
Michael Kersnovske 15:27
But reality is today, as a, as a department, we operate five and a half hours every single day, that is a heck of a lot of television to try and fill on a daily basis. And so we're always looking for content. That's the nature of it, we're always looking for content, the biggest thing, and there's a saying that says there's no new idea in television. And you know, partly that is a little bit true. Because the reality is, we've all seen you know how to cook up the best Anzac Day biscuits or how to, you know, secure your home with with security cameras, or scammers and so forth. They're all stories we've done before, but it's taking that new element, it's finding that new hook going, okay, that's something different or that something new, whatever that might be, always put that forth, and always make that the number one point in any pitch that you put forward. So the read yet no, the reality is, we're always looking for content, never be afraid to shoot through an email, even if if my personal feeling is if ever, if you have an idea that isn't quite there, but you're like, look, this is what we're working towards. Do you think it's something that you guys will be interested in? Yes, no, whatever it might be. And then we can work together. We love workshopping ideas. That's our job. As producers, we workshop ideas. So if you've got half an idea, and you think that could be something great, but you're open to more ideas and suggestions of how to make it bigger and better, then by all means, jump on board, send it through, and you never know something will come up, something will come from it. But as I said, five and a half hours of television every single day for us to fill the reality is we are always looking for content. And we'll happily take, we don't take anything by all means we are very selective of what we try. But we're always open to ideas. And if there's something interesting creative about any particular idea, then we'll jump on board.
Liz Nable 17:12
Yeah, absolutely. You mentioned the father half hours. So can we break that down a little bit? You've got the Today Show, obviously. Then you've got today show X ray. So are you referring to the correct
Michael Kersnovske 17:20
Yep. So today, and then today, extra, and we work quite closely together. So today as a programme is obviously a little bit more news focused. Whereas today, extra is a little bit more entertainment focused. So we you know, any of those more nostalgic style segments. Today extra is the perfect home for it. Demographic wise, today extra has a slightly older audience than what the Today programme does. And that's just the nature of the work day. The reality is, most of us have gotten to work by nine o'clock or after school, whatever the day might might contain, whereas those who, fortunately, no longer working or maybe have done the school drop off or whatever it might be have come home, and they just flicking on the television for a little bit of news, a little bit entertainment. So that's the breakdown of the two programmes, that today's show is a little bit more set in its ways, I suppose. Whereas today extra is a little bit more fluid, I suppose.
Liz Nable 18:13
And so what about our today show on the weekend, I have often said and I guess this comes from my experience back in the day of working in a newsroom that there are really good opportunities, perhaps even better opportunities to pitch a story if it if it's not dateable. If it's not going to go out and date for the weekend, today's show, because again, they've got it's quieter on the weekend. But they've still got those hours to feel. Would you agree with that?
Michael Kersnovske 18:38
100% what you just said that it's quieter on the weekend. The reality is there is not as much news happening on the weekend, which is great. But it also means filling those extra, you know, those four hours of three hours of television that we have from seven till 10 Every morning can be quite quite a challenge. So, you know, Matt Russell is the executive producer of weekend today and does a fantastic job with his team of looking at stories and seeing how you can take them further. You know, a story that might be big on Wednesday, the weekend team will look at and go right? What are the elements that weren't taken? And how can we evolve this and make it bigger and maybe better? For instance, for a weakened audience. I think the nature of the news cycle moving so fast on a daily basis means that sometimes elements are skipped or are missed. And as a result, there is still quite a bit with a story that hasn't been necessarily touch that the weekend team looks at those great, let's do something on that. So, you know, every weekend one particular segment that I love watching actually for the weekend today is the cover story. And it's a story that you know is of significant importance, but at the same time is one that may not be getting the coverage that it deserves at this particular moment. So, you know, one that they did late last year I think it was was ladies freezing their eggs, so not something that you would See on the weight day to day programme, because the nature of it, it's a fast moving programme. It's happening, you know, consistently in terms of new cycles, having that movement that speed. But also, and as a result, the weekend Today programme was perfect for it. Because also people are happy to slow down on the weekends, they're watching larger chunks of our programme, because they don't have the school drop off. They don't have to be in the office, they don't have to log on from home to start their work. So yeah, the weekend today, definitely an environment that provides our stories with maybe ultimately over longer form a nice home.
Liz Nable 20:34
What about the timing of a pitch email, in terms of the today show itself? Today Show extra and then the weekend, obviously, you know, so when when would someone be the optimal time for someone to pitch you guys? And if you're wanting the weekend show to pitch on a Wednesday? Do you pitch on a Friday beforehand? Like how does that work?
Michael Kersnovske 20:55
Coming back to something that he has touched on others, it's a 24 hour cycle. So the reality is we're always checking emails, and we're always looking at different things that we do have. Look, if it's the same with it's going to require a certain large amount of setup and making sure that it all runs perfectly from a production standpoint, the earlier the better. Absolutely. But if it's something that as, as I alluded to earlier on, if you've got a news hook to your pitch, then try to get it out when there is something that is related to that there's something news related that's happening, that you can then peg off and jump on board go right, here's how we can take this story further. Our weekend team works Wednesday to Sunday, and our weekday team pretty much works Monday to Friday. So you know, if you're looking for anything to get a response to any of those, those are the days to do so. But in saying that we're always checking our emails. So is there an optimum time? No. But at the same time, if you want something, you know, if you want a big production with multiple cars, and you know, the whole show to go to it, well then don't pitch it the day before that sound with it needs months of not months of notice. But if you're looking for a simple segment, you know, which you just think will be timely based on a certain news event. Well, then certainly pitching it the day before can happen. And instantly we can make things happen like that.
Liz Nable 22:12
Yeah, absolutely. With with things like being able to get reach, obviously, instantaneously. So if someone you know, one of my clients, one of my students pitches you or pitches the cause the Chief of Staff at today's show, and the story gets picked up. Do you have any I should have given you forewarning of this question, because I'm going to ask you to think off the top of your head. I do have an example. For example, by from the bush, Grace Brennan, who started that movement back in 20. End of 2019. I think it was covered it actually yeah, you guys sort of started that media ball rolling. So I think she was on like a live weather cross. Yeah. You know, in her town of Warren in Far West, New South Wales. And that's sort of what started the explosion of that buy from the bush brand. Do you feel like Today's show has that power to do that with businesses because your reach is so so vast,
Michael Kersnovske 23:06
it's a Yeah, today is a powerful tool, there is no denying it is a powerful tool. And our audience just doesn't stop with broadcast, we have an audience that continues to watch our show both digitally via the nine now app, we also have it on our social media platforms as well. So the reach of our programme as much as we only probably going to promote the ratings that we get on a daily basis, whether it's around about that 250,000 Mark, where we're getting a further 20 to 30,000 people watching on nine now alone. So absolutely, today is a powerful tool. And if you're able to get a story onto the show, I think, use it as leverage, use it as anything you can possibly do then to make that segment and make that segment live on. I think that's also a critical for anyone you know, pitching your story is just be open to ideas. The reality is, we're never in the business of bringing your idea down, or Brett making a pitch, not what it what you want it to be. What we're always looking for, as TV producers, and this is our job is to make the broadcast better. So how we going to make the best possible sequence for whatever the pictures that you've come to us with? How are we going to make that the best and most interactive, and the one that the viewers don't take, ultimately go to the remote control and switch the power button, because that's what we want. We're wanting to make sure that there's a great engagement there. So absolutely. It's a powerful tool. I would highly recommend, you know, if you're putting forward ideas for it, because television it is a lot of people look at broadcast television and think it's dying, I actually have a very strong opinion. Otherwise, as much as you know, ratings on a daily basis, especially in primetime are not the strongest as strong as what they used to be. The reality is, we have an audience that lives on in our social Media platform. So if your story is promotable and is something that we post online, well, then it has an audience that ultimately is unlimited. And our YouTube page and social media pages are some of the highest sub in terms of viewer numbers and, and followers, they have some of the highest numbers in the country. And at one point, our Facebook page was the highest page, I think it was nationally at any point. So they were you know, we've got a huge, it's a powerful tool, our broadcast today show is just one element. There are certainly other areas that then the story then lives on. And nine digital is a big part of that as well.
Liz Nable 25:38
Yeah, thinking beyond and using, I guess that nine family of media platforms to leverage not just one broadcast story, but it can get chopped up into a digital piece and a social media post and a podcast episode. And like, there's so many different versions of that same story that's used for different audiences, right?
Michael Kersnovske 25:56
100%, nine, digital is a massive partner now.com, I'm sorry, nine.com. And a you, obviously, the homepage for nine, it gets huge audiences, it's still one of the top five, I'm pretty sure top five online sites visited by Aziz on a daily basis. And other one is the SMH. So and I'm talking, they're upstairs, they're two floors away from where I'm sitting right now. So we are able to go and tap into that and utilise those resources to be able to push story further and wider. Don't get me wrong. We don't promise that all the time. But there is the capacity there for that to be able to take place.
Liz Nable 26:33
What about obviously, you're one of our guest experts in the next round of the media masters Academy. I think you're featured in week four, I think from memory, talking about pitching TV news, obviously, and specifically today's show, and how important our relationships to us. So if someone was to have that opportunity to be in a small group with you or to be here, one on one, creating that relationship and discussing ideas and you know, evolving and learning with their pitchers. How much of an advantage does that person have over someone who does cold pitches you
Michael Kersnovske 27:07
a huge advantage? Not only would we use them on that particular occasion, but we would then go back to them, and we would pull them should we have something that we're looking for. Because the reality is we don't just get pitch stories, we have to sometimes go searching for stories ourselves. So if we have a reliable person who's come to us with a pitch before being really open minded, keen to work with us keen to develop their story and just get the best for both parties, then the reality is, we will go back to them first time and go, right? We're looking for something to do this, is this something that you can help us with. And even if they can't help us, then on that particular occasion, we're always still likely to go back to someone who has fostered and created that kind of, you know, basically helped create that kind of relationship within our programme, then we're the staff behind the scenes, then the reality is, yes, we're always going to use you. And we will continue to work with you closely to ensure you're, you're happy with what the outcome is. But also we're happy as well. And that's what we want here. The reality is we want you to be happy with what goes to wear. But we also want to make sure that we're producing the best television that we possibly can.
Liz Nable 28:14
Yeah, right. And I do say this to my students all the time, you guys are under the pump, you're constantly on a deadline, you're not going to recreate the wheel just for the sake of it. If you've got a good contact for talent, or someone who's got good story ideas, it might be a business owner or an entrepreneur or a founder or someone you've worked with before, it makes much more sense for you to go back to that good talent, then try and start and find someone from scratch.
Michael Kersnovske 28:37
Yep. 100%. The reality is if you've got someone who can sit up Stand up there can talk about a particular topic and you know that your guide provide reliable, good information about a specific topic, then we will always go to them. That is that is just the nature of the beast. As you say we're under the pump, we you know, we're trying to create so many segments for television with like any business, we've only got a certain number of staff to utilise on our particular programme, extra obviously has their own team and then Nine News itself has another team. So there's a lot of people working to create this television to the television that you see on a daily basis. Um, but yeah, if we have if we have somebody out and our hand that we can talk Pol Pot and go, right. We're doing a story on this. Can you help us out? Yeah, no worries, I'll come back to in 15 minutes. That kind of thing is invaluable, believe me, especially when it's coming towards the later hours of the day. And our show is still got a couple of holes in it. If we can call upon somebody like that. That won't be every day. It's only it is only those rare occasions that we need it. So if you can do it, then that's what we're that's absolutely a masterstroke and ensuring that you eat well looked after by everyone up to date show.
Liz Nable 29:45
Yeah, absolutely. So we've got you week, week four, I think so we're teaching in in week one we talk about sorry, week two in the course we talk about pitching the media. So I teach my students how to pitch to the media, what kind of stories the media are looking for, you know a little bit about the heart Behind the scenes and that sort of thing, so by the time we get to your, your week in the course, the students had pre prepared to live pitch you. So what can we expect to kind of hear from you? In that 60 minute masterclass in terms of tips and tricks and feedback and all that sort of thing?
Michael Kersnovske 30:17
Look, I think the biggest thing is, I'll be able to provide a little bit more insight into what we look for in any particular pitch, ways to structure a pitch, I'll have some more information in relation to that. But also just being having the ability to have a conversation and just chat to somebody and go, right, this is what we're looking for. So I'll help you be able to work out those different ways of okay, look, that's a really good pitch. But maybe next time focus on this particular element, bring that to the top, make that the point of call, and then from there, we'll be able to grow and make the story a little bit bigger and better. It's finding that it's finding those peaks, that's the real, that's the reality of it all. And that's what I'm always what I'm looking for, I'm looking for a pig that basically can work for television allows us to broadcast something that's really exciting. But it's also something that is going to give the audience something to take away from it. So those little things I'm going to be looking for, I'm going to have a raft of different tips and tricks and so forth for getting noticed. And it's gonna be really exciting.
Liz Nable 31:17
Amazing. They're just quick to clarify when you say peg, do you mean like a news angle?
Michael Kersnovske 31:21
Yeah, correct. And angle sorry. That's that's the that's the lingo.
Liz Nable 31:25
lingo of the day back in my day was different. But yeah, that's what I thought you were getting it and use that.
Michael Kersnovske 31:30
Yep. So basically, I always look at as one sentence that sums it all up. What is it that we're looking for? What are you trying to sell? What are you trying to actually get across to here? Okay, and what is the takeaway from it all?
Liz Nable 31:41
Amazing. Well, I'm really excited to have you as in the next round of Media Masters Academy, Michael. And I know we're gonna have lots of questions once we start pushing in promoting this podcast on our socials. So yeah, we're excited to have you as a part of it greatly is
Michael Kersnovske 31:56
looking forward to being a part of it.
Liz Nable 31:57
Thank you for listening to this episode of enable my business. If you've loved it, please share it on Instagram and Facebook for your friends. I'm all about listening and learning from you, my audience. So please pop a review on iTunes and let me know how you're enjoying the show. I'd love to hear from you. So if you have any questions, email me at Liz at Liz nabal.com And if you want to know more about what I do, head over to Liz nabal.com I truly hope this podcast is a game changer for you. Whether you're a small business owner, franchisee you have a side hustle or you're just starting out. This is where you truly begin to build your own empire and the life of your dreams.
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