MEDIA MASTERS ACADEMY
DOORS ARE OPEN!
This 6 week LIVE online course is the ultimate, step-by-step guide to building your profile as an industry expert, successfully pitching the media and gaining FREE and consistent PR for your business or brand.JOIN THE WAITLIST NOW
Is this you?
You know you have a great a business that's worth media coverage but you don't know where to start
You've put Media and PR in to the "too hard" basket because you're overwhelmed by the thought of it
You struggle with self-promotion and you're not sure how to pitch to the media
You see your competitors getting great (FREE) media and PR and you want IN!
You're just throwing money behind Meta Ads because you're unsure how else to promote your business
You know you need to leverage Media and PR in your business when:
you have a great business but no one knows about it
you see your competitors getting the media coverage you know you deserve.
you're an expert in your industry and you have valuable knowledge to share.
You know you desperately need to get your head around your Marketing Plan for 2023, and you know that Media and PR SHOULD be an important part of that. After all...it's FREE!
Too many small business owners ignore Media/PR because it feels overwhelming to get started, too hard to get traction and like yet another "job" to do in the day-to-day operations of your business.
But with Meta algorithms constantly changing, digital ads getting more and more expensive with less certainty of positive results and with that digital ads space getting noisier and more crowded by the minute, there's never been a better time to tap into FREE Media and PR and to build an organic reputation as the "go to" expert in your field.
The problem is, we're in small business right? Hiring a PR company feels a bit over the top, it's expensive and there's no guarantee they can get you results anyway. You don't feel like you're ready for a PR company and you definitely don't have that kind of PR budget when you're just getting started.
That's why I created The Media Masters Academy. So you can become your own publicist, for a fraction of the cost of a PR company AND in less than 2 hours a week.
Over 6 weeks, I'll help take you behind the scenes of how the media works, what makes your business newsworthy and how easy it is to follow my Perfect Pitch Formula to get you featured for FREE every time you pitch. I'll help you get some quick media wins on the board and then I'll teach you how to leverage those wins to build a long term, high profile PR strategy to build your reputation as the best known expert in your field.
PLUS we have the most insane BONUS Module at the end which gives you unprecedented access to 10,000 of Australia and New Zealand's best press contacts, writers, producers and journalists. There is no other Media/PR course in the world that offers that, and that alone is worth it's weight in gold!
I can’t wait to show you how easy it really is...the only thing you'll regret is that you didn't do the course sooner!
Imagine how it would feel to...
Get your business consistently featured in the Media for FREE
Get organic exposure for your business to hundreds of thousands (possibly even millions) of new customers
Grow your business into a household name...for FREE!
Wish you had a Media & PR Expert with a background in small business, who doesn't cost a fortune, who can help you get featured in hundreds of Media outlets in Australia and around the world?
Let me be that person for you.
MEDIA MASTERS ACADEMY
A 5-week course designed to take your business from best kept secret to household name. You'll learn how to craft a incredible brand story, discover what the media wants and how to deliver that in a simple, easy-to-follow pitch formula you can use over and over again to get featured for free, through to building your long term reputation as an industry expert and how to build a brand with such a high profile that the media will be knocking down your door to consistently feature you as the best known expert in your field.
I'll break it down and show you just how easy leveraging the media is to build your business.
- Meet Former Journo, Course Creator and your Media Master, Liz Nable
- How Does Media Coverage Grow Your Business?
- What's Your Goal & Where is Your Audience?
- It's Not About You, it's About Your Community and Your Customers
- Credibility in a Crowded Market
- Being in the Media in 2024
- LIVE Q & A with Liz
- What is a Brand Story and why is it the most valuable marketing asset in your business?
- How to leverage your brand story in the media
- What makes a great brand story?
- Building a Brand Story Formula
- Great Brand Story Examples
- Learn the Brand Story Basics
- Build your Brand Story with Liz (LIVE Q & A)
- Become Your Own Publicist with the Perfect Press Pitch
- Prepare to Pitch
- Find the Story
- Learn the Pitch Like a Pro Formula
- Includes Press Pitch Templates for TV, Print, Radio & Podcasts
- Live Q & A with Liz
- Create the Ultimate Press/Media Kit
- Leverage your Social Media
- Collaborating for Media Exposure
- Build your SEO with Google My Business
- Hotseats + Live Q & A with Liz
- Get instant access to 10,000 Premium Media Contacts across Australia and New Zealand
- Your Influencer Dashboard and how to use it.
- The Benefits of PR Newswire
- Send a press release to thousands of news outlets in an instant, get found in Google News & reach Social Media
- How To Make The Most of your Media Database with minimal time and effort.
Meet the Experts...
Amy McCarthy - Feb 2024 Launch
Executive Producer Daytime News - Channel 9 - Sydney
👉 Amy is the Head of Daytime News | 9 News | Sydney
👉 Amy has 25 years experience in broadcast journalism.
👉 Her career began as a radio reporter and newsreader before moving into television, where she has held roles on both sides of the camera.
👉 For the last decade, Amy has been an Executive Producer at Channel 9 and in the last two years alone, has led the coverage of floods and fire, the Ukrainian war, Covid 19 and most recently, the funeral of Queen Elizabeth II
Kerri El Stub - Feb 2024 Launch
Editorial Director - Nine Digital
👉 Kerri is currently the Editorial Director at Nine Digital and has an extensive background of 25 years experience in the media working across radio, television and digital.
👉 She spent 8 years at Radio 2UE, then top the rating station working for Alan Jones, Stan Zemanek and Gary O’Callaghan.
👉 Kerri then moved over to television and spent 18 years at Channel 9 across a variety of news and public affairs programs.
👉 In 2009, Kerri was announced as the founding Executive Producer of Weekend Today. After 18 months, she was asked to take the reins on Kerri-Anne.
👉 From there, she joined the prime time ranks of A Current Affair as Supervising Producer and Sydney Bureau Chief.
👉 Kerri now finds herself heading up digital media at Nine and was commissioned as 9Honey’s Founding Editor in 2018.
Eloise Keating - Feb 2024 Launch
News Editor | Smart Company & Inc Media
👉 Eloise is the News Editor at Smart Company Magazine and Inc Media
👉 Eloise is passionate about supporting small businesses and has reported extensively on the sector for nearly a decade. Prior to joining Smart Company,
👉 Eloise was News Editor at Books and Publishing - The Trade Press for the Australian book industry and she has degrees in Media and Communications, Marketing and Business Management and Political Science.
👉 Eloise is a champion for small businesses because she's looking to feature small to medium business owners, just like you in her publication, every single week!
👉 Eloise is looking for founders, entrepreneurs and CEOs just like you to feature in every edition. She runs one of the best business publications in the country, she's super friendly and approachable and she's open to all your ideas so she can collaborate with you to feature the best story possible.
Margaux Lushing - Feb 2024 Launch
Guest Expert: Margaux Lushing | Writer/Journalist & Gift Guide Expert | Forbes Magazine USA
👉 Based in Los Angeles California, Margaux's journalist and writing expertise focus on the Wellness, Travel, Design, Weddings and Wine industries.
👉 Margaux is a wellness and travel-obsessed writer who founded the first series of healthy city guidebooks, the Well + Away VitalGuides. In addition to her editorial work, she also develops wellness partnerships and healthy in-room kits for hotels, from Viceroy to Marriott.
👉 She has been featured as a wellness expert in the New York Times and on-air on Spectrum, and has won awards for her work with Well + Away from Sunset and Departures magazines.
👉 Margaux Lushing has contributed wellness, wedding, design and travel stories for top outlets such as Forbes.com, The San Francisco Chronicle, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, Los Angeles Magazine and others. She also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines.
👉 In addition to her editorial work, Margaux works with corporate clients in industries ranging from tech and cannabis to fitness and women’s health to define organizational narratives, ghostwrite contributed content and guide executive messaging.
Media Masters Academy Results
30+ new students
100% highly recommended
50+ media features
100K+ worth of media exposure
"Liz is, quite simply, a powerhouse. She’s a determined force of energy who has ridden the rollercoaster of bringing Xtend Barre to Australia where she has never been scared to roll up her sleeves and learn every part of the business. Liz conducted a workshop on PR and Marketing for my business clients and the feedback was tremendous with her mix of theory, life stories and practical takeaways. If you want to learn from someone who has been in the trenches of franchising and made a success of it, I highly recommend Liz."
Finance Expert | Serial Entrepreneur | Author | Speaker
"What a fab workshop! Liz was generous with her time and knowledge. It was a great mix of theory and practical. I feel much more confident to pitch to media and have the tools and insight to do so. Definitely worth the investment."
Jodie - JEM Events
"I just loved the way you deep-dived into our unique story and how to create specific pitches that the media WANT TO FEATURE! Thanks so much Liz, you're so much more than a PR guru, you're an absolute PR life-saver!"
Dimitry - A Lasting Tale
"Do not hesitate to do Liz Nable's course. It is definitely an investment. Liz's knowledge and her no fluff content in her course was perfect for me. To have access to Executive Producers? That's crazy - Don't think twice, invest in your business."
Sharna - EDGE Workshops
"Media Masters was better than engaging a public relations consultant in terms of cost effectiveness and empowerment. Liz is a consummate and experienced media professional and was unfailingly generous in sharing her industry insights and expertise."
Anne - Snowy Valley Resilience Hub