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Media Masters Academy

Transform your business from a hidden gem into the go-to industry name in just 6 weeks.

A live, step-by-step online training program empowering you to become your own publicist, craft pitches journalists notice, and score consistent, free media coverage.

Doors are now closed! Join the waitlist for the next round, opening late October!

JOIN THE WAITLIST FOR THE NEXT ROUND
Is This You?

  • You know your business has huge potential but you’re not sure how to start getting press.

  • PR feels overwhelming, and you’ve paused making progress.

  • Self-promotion doesn’t feel natural or comfortable.

  • You keep seeing competitors land media and wonder, “How are they doing this?”

  • You’ve relied on Meta ads but are tired of rising costs and unpredictable results.

    That’s exactly why I created Media Masters Academy. It’s a step-by-step program that takes the mystery (and stress) out of PR. Inside, you’ll learn how to uncover the stories journalists actually want, craft pitches that get noticed, and build media coverage into a consistent growth strategy for your business. No sleazy self-promotion, no confusion—just a clear formula you can follow to start landing features and building your profile with confidence.

JOIN THE WAITLIST FOR THE NEXT ROUND NOW

Why Media & PR Need to Be Your 2025 Marketing Power Move

 

Too many small business owners avoid PR because it feels overwhelming or “too hard.” But with Meta ads getting noisier, more expensive, and less effective, there’s never been a better time to tap into free media coverage and build your reputation as the go-to expert.

Hiring a PR agency? Overpriced, risky, and not realistic for most small businesses. That’s why I created Media Masters Academy—so you can become your own publicist in less than 2 hours a week, for a fraction of the cost.

Over 6 weeks, I’ll take you behind the scenes of how the media works, show you what makes your business newsworthy, and give you my Perfect Pitch Formula to get featured—again and again. You’ll land quick wins, then learn how to leverage them into a long-term PR strategy that grows your authority.

And the bonus? You’ll unlock exclusive access to 18,000+ media contacts across Australia and New Zealand—something no other course offers.

I can’t wait to show you how simple and powerful PR can be. The only regret? Not starting sooner.

Liz x

MODULE 1: Your Business in the Media

In this module, you’ll learn how media coverage can grow your business, set clear goals, and identify your audience so every pitch hits the mark. You’ll discover why it’s not about you but about your community and customers, how to build credibility in a crowded market, and what it takes to stand out in the media in 2025 all wrapped up with a live Q&A session with Liz for real-time feedback and support.

MODULE 2: Building Your Brand Story

In this module, you’ll uncover what a brand story is and why it’s the most valuable marketing asset in your business. You’ll learn what makes a great brand story, how to use it to gain media attention, and explore proven examples for inspiration. Liz will guide you through her simple Brand Story Formula, then help you build your own in a live Q&A session.

MODULE 3: Pitch Like a Pro

In this module, you’ll learn how to become your own publicist with the Perfect Press Pitch Formula. You’ll discover how to find the right story, prepare to pitch with confidence, and use ready-made templates for TV, print, radio, and podcasts. To bring it all together, you’ll join Liz in a live Q&A session to refine your pitch and get real-time feedback.

MODULE 4: Build Your Reputation as an Industry Expert

In this module, you’ll create your ultimate press and media kit, then learn how to leverage social media, collaborations, and Google My Business to maximise your exposure. You’ll also have the chance to workshop your strategy in hotseat sessions and get direct feedback from Liz in a live Q&A.

BONUS MODULE: Your Media Database

In this bonus module, you’ll unlock instant access to 20,000 premium media contacts across Australia and New Zealand and learn how to use your Influencer Dashboard to pitch smarter, not harder. Liz will show you the benefits of PR Newswire, including how to send a press release to thousands of outlets, get featured in Google News, and reach social media all while making the most of your media database with minimal time and effort.

READY FOR A TRANSFORMATION? JOIN THE WAITLIST

"Liz is, quite simply, a powerhouse. She’s a determined force of energy who has ridden the rollercoaster of bringing Xtend Barre to Australia where she has never been scared to roll up her sleeves and learn every part of the business. Liz conducted a workshop on PR and Marketing for my business clients and the feedback was tremendous with her mix of theory, life stories and practical takeaways. If you want to learn from someone who has been in the trenches of franchising and made a success of it, I highly recommend Liz."

Mel Browne
Finance Expert | Serial Entrepreneur | Author | Speaker

"What a fab workshop! Liz was generous with her time and knowledge. It was a great mix of theory and practical. I feel much more confident to pitch to media and have the tools and insight to do so. Definitely worth the investment."

Jodie - JEM Events

Frequently Asked Questions

If you have more questions, reach out to Liz directly at [email protected] or via DM on Instagram.

Ready to Transform Media Coverage into Business Growth?

Doors are shut for now but you can join the waitlist for late October and gain 6 months of course access + a FREE 1:1 session with Liz.

Let’s make your brand the one the media is chasing.

JOIN THE WAITLIST FOR THE NEXT ROUND