Hi, I’m Liz.

My passion for entrepreneurship and business happened by accident. Originally a TV journalist Liz spent 15 years working around the world, including six years in New York.

It was while living in New York, that I discovered the barre workout and knew instantly this could be a huge business opportunity in Australia.

After returning to Sydney with my husband and young family in 2011, we found ourselves caught in the middle of the GFC downturn and spent the next year doing long hours at a 24 hour news desk and rethinking what the future looked like.

With a ton of media skills but no formal fitness or business training, we decided to start our own business by buying a franchise and within six months we became Australia’s first franchisees of little known fitness brand, Xtend Barre and we opened our first location in Sydney.

Over the next 8 years we grew the business to four locations while helping the US based brand build national awareness and get media attention around the country. 

There was a LOT I had to learn about running my own business, but one thing I was already an expert in was how to get great media coverage and FREE PR to take Xtend Barre from an unknown brand in Australia to a household name.

I realised quickly that my unique insight into what the media wanted and my knowledge about how how to leverage that media exposure to build my businesses, was an invaluable asset to our incredible growth.

Now I teach my Media Masterclass to other SME's, just like you, so you too can master the secret of using getting great publicity and leveraging that to drive business growth.