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Applications close Tuesday 27 October · 10 places left, 5 already gone Applications open Tuesday 20 October · 10 places left Applications for October have closed

Liz NableFormer TV news reporter and producer

Media Masters Academy

Go from hidden gem to household name in six weeks.

A six week live program where former TV news reporter and producer Liz Nable shows you how to find your story, pitch journalists yourself and land free media coverage. A simple, repeatable formula, without paying a PR agency.

  • Live online
  • 28 Oct to 10 Dec
  • 10 places left
Apply now

About 5 minutes · Liz reads every applicationRead on to see how it works and what it costsLiz runs the Academy four times a year

Not ready yet? Join the free Media Masterclass first
Liz Nable

Live with Liz

Liz NableFormer TV news reporter and producer

As featured in

The Sydney Morning Herald Financial Review ABC Australia Sunrise The Morning Show The Daily Telegraph news.com.au 9 News 7 News SmartCompany Women's Agenda Mamamia

Sound familiar?

Is this you?

  • You know your business has huge potential, but you're not sure how to start getting press.
  • PR feels overwhelming, so you've put it in the too hard basket.
  • Self-promotion doesn't feel natural or comfortable.
  • You keep seeing competitors in the media and wonder, "How are they doing this?"
  • You've relied on Meta ads, and you're tired of rising costs and unpredictable results.

That's exactly why I created Media Masters Academy.

A PR agency is out of reach for most small businesses, and ads cost more every month. Media coverage is free, it builds trust that ads can't buy, and once you know how the media works you can keep getting it. In six weeks I'll show you the stories journalists actually want, how to pitch them, and how to turn each win into the next one. No sleazy self-promotion, no confusion. Just a clear formula you can follow.

Liz x

How the six weeks work

Six weeks. Four modules. Real journalists.

Runs Wednesday 28 October to Thursday 10 December, with a break from 13 to 23 November. Plan on 2 to 3 hours a week.

Liz Nable presenting on stage
Four modulesPre-recorded training released through the course, with the workbook and templates to put each one straight into practice.
Every week, liveQ&A coaching with Liz at 12:30pm AEDT, with feedback and live editing on your pitches.
Four pitch sessionsPitch your story live to working journalists and producers, and hear exactly what they think. 60 to 90 minutes each.
Your media databaseThree months of Influencing.com: 40,000+ media contacts across Australia and New Zealand, plus Liz's printable shortlist.

Module 1 · Released Thu 29 Oct

Your Business in the Media

Stop hoping for exposure. Start with a plan.

Most business owners chase a feature without knowing why they want it, or whether their customers will ever see it. This module fixes that. You'll build a media and PR strategy around your goals, so every pitch moves you closer to where you want to be. You'll also see why media works so well: research shows most consumers prefer getting to know a company through articles rather than ads, and journalists are looking for real founders like you.

What you'll learn

  • How to set a clear end goal, whether that's building authority, selling products, driving traffic or growing awareness
  • A five-minute hack for finding exactly where your audience reads, watches and listens
  • How to get more from every win across your newsletter, website, Google Business page and social, instead of posting once and moving on
  • The five main ways to get featured: op-eds, profiles, contributed pieces, news-jacking and gift guides
  • How to get your business media-ready, so you look credible when a journalist checks you out

You'll walk away withA clear media plan, a list of target outlets, and a way to measure success.

Module 2 · Released Wed 4 Nov

Building Your Brand Story

Turn your business history into a story people remember.

A great brand story is one of the most valuable assets you'll ever own. It builds trust, makes you memorable, and gives the media a reason to care about you. Using a proven 10-question framework, you'll turn a list of dates and facts into a story that's honest, emotive and unmistakably yours. You'll learn to be open about your challenges without falling into the “woe is me” trap, and how to turn tough moments into the chapters that connect most.

What you'll learn

  • Why storytelling is one of the most powerful ways to build influence and loyalty
  • The 10-question framework for uncovering the moments that matter, from how your idea started to what you love about your business
  • A before-and-after example showing how plain dot points become a compelling story
  • How to write for your audience, with a full version for your website and a short version for LinkedIn and pitches
  • Real examples of brand stories that work, and what makes them land

You'll walk away withA full brand story, a short bio version, and a story you can use in every pitch, bio and About page.

Module 3 · Released Wed 11 Nov

Pitch Like a Pro

Learn to think and pitch like a journalist.

Journalists don't want your sales brochure. They want a story. This module gives you the insider approach from a former journalist, so you know what makes an idea newsworthy and how to package it so it gets read. You'll learn the difference between a press release and a personal pitch, then follow a simple structure you can use again and again.

What you'll learn

  • How to find story ideas hiding in your own business, from seasonal angles to news-jacking
  • The NABLE formula for testing whether an idea is worth pitching
  • An eight-step pitch structure, from the opening line to the call to action
  • How to pitch TV, radio, print and podcasts, including who to contact and what each one wants
  • Subject line tips that get opened, and follow-up tactics that work without being pushy

You'll walk away withA set of pitch-ready story ideas and a proven pitch template you can use immediately.

Module 4 · Released Mon 7 Dec

Building Your Reputation as an Industry Expert

Become the person the media call.

Media wins are just the start. The real goal is to become the go-to expert in your field, so journalists, podcasters and event organisers come to you. This module helps you own the word “expert”, define your niche, and build the one asset that makes you look professional the moment you hit send: your media kit.

What you'll learn

  • Why being a generalist holds you back, and how to pinpoint a niche that makes you stand out
  • How to move past imposter syndrome and claim your expertise with confidence
  • The PROFILE formula for building a one-page media kit
  • How to choose the topics, opinions and issues you want to be known for
  • How to use your kit for pitches, speaking gigs, podcasts and call-outs, and keep it fresh as you grow

You'll walk away withA professional media kit, defined areas of expertise, and keynote-worthy topics.

After the six weeks: 12 weeks of access to the course, lifetime access to the alumni group, and a pitching routine that takes about 2 hours a week.

The live schedule

Every session, date by date.

Live sessions run at 12:30pm AEDT (Sydney time). Each module is released on the day shown, ready to watch when it suits you.

  1. Welcome Q&A with LizLive
  2. Module 1: Your Business in the MediaPre-recorded
  3. Module 1 Q&A with LizLive
  4. Module 2: Building Your Brand StoryPre-recorded
  5. Module 2 Q&A with LizLive
  6. Module 3: Pitch Like a ProPre-recorded
  7. Bonus: plan your pitch with LizLive
  8. A short break
  9. Guest expert pitch session 1Live
  10. Guest expert pitch session 2Live
  11. Guest expert pitch session 3Live
  12. Guest expert pitch session 4Live
  13. Module 4: Building Your Reputation as an Industry ExpertPre-recorded
  14. Final Q&A with LizLive

Guest expert sessions

Pitch live to working journalists.

Four live sessions where you pitch your story to a journalist or producer and hear exactly what they think. These were last round's guest experts.

Last round's guest experts: Laura Aubusson from Mamamia, Alex Arnott from The Morning Show, Tim Ladhams from Inside Small Business, Adella Beaini from The Daily Telegraph

Student results

What happens when you learn to pitch

1,192% spike in web traffic

“One 6-minute TV segment, 1,192% spike in web traffic, 789% surge in sign-ups. MMA didn't just give us a moment, it permanently lifted our business.”
Paige KilburnAcademy student

4 national media wins in 30 days

“I started MMA with a lifelong fear of public speaking. I finished it with the Today Show producers on my speed dial.”
Jess RobertsonAcademy student

Two national articles and two TV spots in month one

“Liz knows her craft. Don't sit on the fence, your business needs her.”
Monique Van TulderAcademy student

Now a regular on ABC radio

“I'm now a regular on ABC radio, featured in SMH, The Daily Telegraph, and overseas media. And I recently hosted an Artemis II launch event.”
Donna BurtonAcademy student

Students have also been featured on The Today Show, Sunrise and The Morning Show, in The Daily Telegraph, The Sydney Morning Herald, AFR, SmartCompany and news.com.au, and on ABC and commercial radio.

Ready to be the next headline?

Apply now
Liz Nable

Meet your coach

Hi, I'm Liz.

Former TV news reporter and producer, now small business owner (just like you!).

I spent 15 years in TV newsrooms as a journalist and producer, including six years in New York. I've sat on the other side of the pitch, so I know what makes a journalist say yes.

Then I became a small business owner myself, as Australia's first Xtend Barre franchisee, and got featured in every major media organisation in Australia without spending a cent on PR. Media Masters Academy is the formula I used, with the curtain pulled right back.

  • 15 years in TV news
  • Host of the Media Magnet podcast
  • Writes for Women's Agenda

Not ready to apply yet?

See how Liz teaches first

Join Liz's free Media Masterclass on Thursday 22 October at 7:30pm AEDT, then apply when you're ready.

Join the free Media Masterclass

Before you apply

Is it right for you?

Media Masters Academy is a small group, so every place counts. It's a great fit if:

  • You own and run your businesswith a basic website and a professional email set up. No PR background needed.
  • You can give it 2 to 3 hours a weekto watch, write and pitch for the six weeks.
  • You want to get featured in the mediaand be known as the go-to expert in your industry. Liz coaches you live in a small group.

Not quite there yet? The Media Readiness Bootcamp gets these foundations in place first.

Your investment

October round · 28 October to 10 December

A publicist typically costs $5,000 to $10,000 every month. Media Masters Academy costs less than one month of that, once, and the skills stay with you.

Inside Media Masters Academy: the course portal and the four modules on every device, the PR and Media Planner, press pitch templates and the Guest Expert Live Pitch Planner

Pay in full · best value

$4,997

Includes a 30 minute one on one with Liz and 3 months of Inner Circle.

Two payments

$2,650 x 2

Two monthly payments, the first at checkout.

Three payments

$1,797 x 3

Three monthly payments, the first at checkout.

Apply below in about 5 minutes. A $497 deposit holds your place: it comes off your price if you're accepted, and is refunded in full within 48 hours if you're not.10 places left, 5 already gone · Applications close Tuesday 27 October · Prices in AUD

Questions

Do I need a big business or a PR background?

No. You don't need to be a certain revenue size or have a team. What matters is that you own and run your business and have a message worth sharing. Whether you're a founder, an entrepreneur or running a side hustle, if you're ready to step into the spotlight, this is for you.

How much time does it take?

Around 2 to 3 hours a week during the course: about an hour of training, an hour of live calls, and time to write and pitch. After the course, Liz's pitching routine takes about 2 hours a week, one hour to pitch and one to follow up.

How do the journalist pitch sessions work?

You pitch your story idea live to a working journalist or producer, in a small group. Each session runs 60 to 90 minutes. You do some pre-work so you're ready, and you leave with direct feedback even if your pitch isn't picked up on the spot.

Is it one on one coaching?

It's small group coaching with live feedback in every session and in the private group. If you pay in full, you also get a 30 minute one on one with Liz. Private coaching is available separately if you want more.

Why not just pay a publicist?

A publicist typically costs $5,000 to $10,000 a month. The Academy gives you the skills, templates and contacts to run your own PR for good. Even if you hire someone later, knowing how the media works makes you a better client.

How long do I have access?

12 weeks of access to the course (six during, six after), lifetime access to the alumni Facebook group, and three months of the media database. You can also join Inner Circle afterwards to stay consistent.

What happens if I'm not accepted?

Liz reads every application herself and emails you with her answer either way. If it isn't the right fit this round, your $497 deposit is refunded in full within 48 hours. She runs the Academy four times a year, so there's always another round.

Can I pay in instalments?

Yes. Choose two monthly payments of $2,650 or three of $1,797 when Liz accepts your application.

Still have a question? Email Liz at liz@liznable.com or send her a DM on Instagram.

Your story is next

Let's make your business the one the media is chasing.

This is the final live round for 2026, and applications close Tuesday 27 October. There are 10 places left, and Liz reads every application herself.Applications for the October round open Tuesday 20 October. There are 10 places left, and Liz reads every application herself.Applications for October have closed. Liz runs the Academy four times a year, so there's always another round.

Apply now Or join the free Media Masterclass first