SMALL BUSINESSES DESERVE A SEAT AT THE TABLE

Small Business Fights Back Series

For too long, we've been ignored, dismissed, and blamed for an economy we didn't break.

But some small business owners aren't staying silent anymore. They're using the media to fight back—and win.

Join the Small Business Fights Back email series and see exactly how these Small Business owners did it.

Save Your Seat

This is a live, practical training — not a motivational talk or theory lesson. You’ll learn the exact steps journalists and producers actually respond to, so you can start securing real media coverage sooner than you think

By registering, you consent to receive SMS reminders about this webinar. You can opt out at any time by replying STOP.

**We're Invisible Where It Matters Most**

Small businesses make up 97% of all Australian businesses and employ over 5 million people. We are the backbone of the economy.

So why are we shut out of every conversation about it?

When policies are written, we're not in the room. When budgets are announced, our reality is ignored. When the media covers "the economy," our voices are nowhere.

And meanwhile, politicians who've never missed a paycheck call us "dodgy" in Parliament.

Posting About It Won't Change Anything

I know you're frustrated. I am too.

You can rant on Instagram. You can share your struggles in Facebook groups. You can commiserate with other exhausted business owners.

But the people making decisions? They're not reading your posts. The journalists shaping public opinion? Not in your DMs.

If we want to be taken seriously, we need earned media coverage that positions us as the experts, the voices, the leaders.

Because when your story becomes a headline, you're no longer just another struggling business owner. You're the authority they can't ignore.

WATCH THE REEL ON INSTAGRAM

HEAR FROM THEM

6 Real Stories. 6 Real Wins. All From Small Business Owners Just Like You.

I've seen it happen again and again.

A rural retailer posts about illegal chargebacks destroying her bottom line. Within 24 hours, it becomes a national news story and she's live on Nine's Afternoon News.

A regional kids' brand shares the truth about discounting during Black Friday and why they're done competing with big retail. The post goes viral and opens doors to media coverage that builds her brand authority.

An entrepreneur uses her platform to consistently share what's really happening on the ground in business. News Corp approaches her to become their business columnist.

These aren't flukes. They're proof.

Proof that the media is looking for your story. Proof that you don't need a PR agency or a massive budget. Proof that small business owners can use the media to fight back, be heard, and win.

YES! I AM READY FOR THIS

Join the Small Business Fights Back Email Series

Over the next 6 emails, I'll share real stories of Australian small business owners who used media and PR to fight back. From combating illegal chargebacks to being dismissed by policymakers and more, you'll see what they did, the coverage they landed, and the results they achieved.

By registering, you consent to receive SMS reminders about this webinar. You can opt out at any time by replying STOP.

Hi, I'm Liz

and I've Been Exactly Where You Are

I didn't set out to be a small business advocate.

I spent 15 years as a TV journalist working around the world, including six years in New York.

But when I returned to Sydney in 2011 with my husband and young family, we walked straight into the GFC downturn.

So I did what thousands of Australians do every year. I started a business.

With zero fitness training and zero formal business education (but a ton of media skills), my husband and I bought a franchise and became Australia's first franchisees of XTEND Barre.

Within six months, we opened our first Sydney location.

Over the next eight years, we grew it to four locations and helped turn XTEND Barre from an unknown brand into a household name across Australia.

Here's the thing: I didn't have a massive marketing budget. I had something better.

I knew exactly how to get free PR and earned media coverage. I understood what journalists wanted. I knew how to pitch stories they'd actually cover.

That one skill became the secret weapon behind our growth.

Now, I'm sharing the stories of other small business owners who've done the same so you can see exactly what's possible when you understand how the media works.

Your 2026 visibility fix.

This training is for business owners, coaches, consultants and experts who want to grow their brand with real media coverage but aren’t sure where to start.

We've been overlooked for too long. But we don't have to accept that anymore. The proof is in the stories and I'm about to send them straight to your inbox.

Let's make 2026 the year small business finally fights back.