Media Masters Academy
Transform your business from a hidden gem into the go-to industry name in just 6 weeks.
A live, step-by-step online training program empowering you to become your own publicist, craft pitches journalists notice, and score consistent, free media coverage.
DOORS NOW CLOSED! JOIN THE WAITLIST FOR THE NEXT ROUND IN OCTOBER!
"I'm now a regular on ABC radio, featured in SMH, The Daily Telegraph, and overseas media — and I recently hosted an Artemis II launch event."
- Donna Burton
Is This You?
-
You know your business has huge potential but you’re not sure how to start getting press.
-
PR feels overwhelming, and you’ve paused making progress.
-
Self-promotion doesn’t feel natural or comfortable.
-
You keep seeing competitors land media and wonder, “How are they doing this?”
-
You’ve relied on Meta ads but are tired of rising costs and unpredictable results.
That’s exactly why I created Media Masters Academy. It’s a step-by-step program that takes the mystery (and stress) out of PR. Inside, you’ll learn how to uncover the stories journalists actually want, craft pitches that get noticed, and build media coverage into a consistent growth strategy for your business. No sleazy self-promotion, no confusion—just a clear formula you can follow to start landing features and building your profile with confidence.
Why Media & PR Need to Be Your 2026 Marketing Power Move
Too many small business owners avoid PR because it feels overwhelming or “too hard.” But with Meta ads getting noisier, more expensive, and less effective, there’s never been a better time to tap into free media coverage and build your reputation as the go-to expert.
Hiring a PR agency? Overpriced, risky, and not realistic for most small businesses. That’s why I created Media Masters Academy—so you can become your own publicist in less than 2 hours a week, for a fraction of the cost.
Over 6 weeks, I’ll take you behind the scenes of how the media works, show you what makes your business newsworthy, and give you my Perfect Pitch Formula to get featured—again and again. You’ll land quick wins, then learn how to leverage them into a long-term PR strategy that grows your authority.
And the bonus? You’ll unlock exclusive access to 40,000+ media contacts across Australia and New Zealand, something no other course offers.
I can’t wait to show you how simple and powerful PR can be. The only regret? Not starting sooner.
Liz x
"One 6-minute TV segment, 1,192% spike in web traffic, 789% surge in sign-ups. MMA didn't just give us a moment - it permanently lifted our business."
- Paige Kilburn
MODULE 1: Your Business in the Media
In this module, you’ll learn how media coverage can grow your business, set clear goals, and identify your audience so every pitch hits the mark. You’ll discover why it’s not about you but about your community and customers, how to build credibility in a crowded market, and what it takes to stand out in the media in 2025 all wrapped up with a live Q&A session with Liz for real-time feedback and support.
MODULE 2: Building Your Brand Story
In this module, you’ll uncover what a brand story is and why it’s the most valuable marketing asset in your business. You’ll learn what makes a great brand story, how to use it to gain media attention, and explore proven examples for inspiration. Liz will guide you through her simple Brand Story Formula, then help you build your own in a live Q&A session.
MODULE 3: Pitch Like a Pro
In this module, you’ll learn how to become your own publicist with the Perfect Press Pitch Formula. You’ll discover how to find the right story, prepare to pitch with confidence, and use ready-made templates for TV, print, radio, and podcasts. To bring it all together, you’ll join Liz in a live Q&A session to refine your pitch and get real-time feedback.
MODULE 4: Build Your Reputation as an Industry Expert
In this module, you’ll create your ultimate press and media kit, then learn how to leverage social media, collaborations, and Google My Business to maximise your exposure. You’ll also have the chance to workshop your strategy in hotseat sessions and get direct feedback from Liz in a live Q&A.
BONUS MODULE: Your Media Database
In this bonus module, you’ll unlock instant access to 40,000 premium media contacts across Australia and New Zealand and learn how to use your Influencer Dashboard to pitch smarter, not harder. Liz will show you the benefits of PR Newswire, including how to send a press release to thousands of outlets, get featured in Google News, and reach social media all while making the most of your media database with minimal time and effort.
Is the Media Masters Academy right for you?
Before jumping into the Media Masters Academy, let's make sure your ducks are in a row:
You have a basic website and professional email set up.
You can commit 2–3 hours a week to watch, write and pitch.
You understand this is group training, not 1:1 or done‑for‑you PR.
If you’re not quite there yet, our Media Readiness Bootcamp will help you get these foundations in place before you join MMA.
LEARN MORE ABOUT THE BOOTCAMPSorry, the doors are now closed!
Media Masters Academy is currently full.
But don’t worry, we’re opening again in August.
Join the waitlist to be the first to know when doors officially open again.
"Four national media wins in less than 30 days. I started MMA with a lifelong fear of public speaking. I finished it with the Today Show producers on my speed dial."
- Jess Robertson
"Two national media articles. Two TV appearances. All within my first month of MMA. Liz knows her craft. Don't sit on the fence, your business needs her."
- Monique Van Tulder
Frequently Asked Questions
Who is the Media Masters Academy course for?
Can you explain how the course works?
Why is your course different to other media courses out there?
How is the course delivered?
Do I need to be a certain revenue size or have a really established business to take the course?
How do the guest expert sessions work?
What’s the success rate of students inside your program? Where have they been featured?
What’s the difference between doing the MMA program and just paying someone to do my PR?
Do we get 1:1 coaching?
How many people are inside the course?
Who are the guest experts or journalists in the May 2026 Round of the course?
How does the Media Database work?
How long do I have access to the course after it finishes?
Is it lifetime access to the Facebook group?
Is there a membership option after the course finishes to keep me accountable?
I'm time poor. How does that work? How much time does the course take?
If you have more questions, reach out to Liz directly at liz@liznable.com or via DM on Instagram.
Ready to Transform Media Coverage into Business Growth?
Doors are open!
Let’s make your brand the one the media is chasing.
DOORS NOW CLOSED! JOIN THE WAITLIST FOR THE NEXT ROUND IN OCTOBER!