Media Magnet Podcast -The Summer Series - Episode 8: How GEO Supercharges Media Coverage (With Ellie Sumner)| Episode 8 | Listen to episode here: https://www.liznable.com/podcasts/media-magnet/episodes/2149135669 

There is a new acronym small business owners need to understand, and it is going to matter more every single month from here on. It is called GEO — Generative Engine Optimisation — and it is reshaping how customers discover brands, products, and services through AI platforms like ChatGPT and Perplexity.

In Episode 8 of the Media Magnet Podcast, Liz Nable sits down with Ellie Sumner, Digital PR Director at Prosperity Media, to break down what GEO actually means, why it matters for anyone already doing earned media, and what small business owners can do right now to make sure AI search engines recommend their brand instead of a competitor's.

The genuinely good news in this episode: you do not need an entirely new strategy. You need a smarter version of what you are probabl...