Media Magnet Podcast | Episode 54 | Listen here: Preparing for Publicity: 13 Ways to Optimise Your Instagram for Media and PR with Tracy Harris

Getting media coverage is one thing. Being ready for it is another.

In Episode 54 of the Media Magnet Podcast, Liz Nable sits down with Tracy Harris — digital educator, business mentor, and founder of a seven-figure online business built almost entirely through Instagram — to talk about something most business owners overlook before they start pitching: whether their digital presence is actually set up to leverage the attention they're trying to attract.

Because here's the reality Liz sees regularly in her own business: founders want media coverage, but their Instagram hasn't been updated in three months, their bio doesn't explain who they help or why, and there's no clear next step for someone who lands on their profile. Getting featured in a major outlet and sending people to a half-built Instagram page is a wasted opportunity.

This epi...