Landing your first piece of media coverage is exciting. But the real win is what happens after that - becoming the person a journalist thinks of next time they need an expert in your field.

Here are three simple but commonly overlooked habits that turn a one-off media moment into an ongoing relationship with journalists.

This blog is based on this Instagram reel.

1. Be Easy to Work With

This sounds obvious, but it is the single biggest factor in whether a journalist comes back to you. Be respectful, be kind, and take feedback well. If a journalist responds to your pitch asking for more information or suggesting a different angle, work with them.

Just as importantly, respond quickly. Pitching for a media opportunity and then taking days or even weeks to reply is one of the fastest ways to lose a journalist's trust. Timely, professional communication signals that you are reliable — and reliability is exactly what gets you called again.

2. Be Flexible With Your Time

If a breakfast ...