Landing your first piece of media coverage is exciting. But the real win is what happens after that - becoming the person a journalist thinks of next time they need an expert in your field.

Here are three simple but commonly overlooked habits that turn a one-off media moment into an ongoing relationship with journalists.

This blog is based on this Instagram reel.

1. Be Easy to Work With

This sounds obvious, but it is the single biggest factor in whether a journalist comes back to you. Be res...

Friday started with a phone call at 5am.

Sunrise needed a guest expert. Their regular couldn't make it. Could I be there?

I said yes.

By that night, the reel I filmed afterwards had been seen by 345,000 people. 20,000 likes. 3,800 shares. 1,200 comments.

And within days, The Sunday Telegraph, a weekend magazine, and Women's Agenda had all come to me.

Here's what actually happened, and more importantly, why.

What the Segment Was About

Boost Juice founder Janine Allis had posted something...