Friday started with a phone call at 5am.

Sunrise needed a guest expert. Their regular couldn't make it. Could I be there?

I said yes.

By that night, the reel I filmed afterwards had been seen by 345,000 people. 20,000 likes. 3,800 shares. 1,200 comments.

And within days, The Sunday Telegraph, a weekend magazine, and Women's Agenda had all come to me.

Here's what actually happened, and more importantly, why.

What the Segment Was About

Boost Juice founder Janine Allis had posted something that cut through the noise after the Federal Budget landed on Tuesday night. She was calling out what the budget means for innovation, specifically the removal of the 50% capital gains tax discount and what that signals for Australia's startup culture.

It was the conversation small business owners were already having privately. Janine said it publicly. And it exploded.

I joined Nat Barr and Luke Bona on the Sunrise Hot Topics segment to talk about it.

Then I came home, opened my phone, and f...