How to Become the Media's Go-To Expert (And Get Journalists to Call You Back)

Jun 30, 2026

Landing your first piece of media coverage is exciting. But the real win is what happens after that - becoming the person a journalist thinks of next time they need an expert in your field.

Here are three simple but commonly overlooked habits that turn a one-off media moment into an ongoing relationship with journalists.

This blog is based on this Instagram reel.

1. Be Easy to Work With

This sounds obvious, but it is the single biggest factor in whether a journalist comes back to you. Be res...

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13 Ways to Optimise Your Instagram for Media and PR (With Tracy Harris)

Jun 23, 2026

Getting media coverage is one thing. Being ready for it is another.

In Episode 54 of the Media Magnet Podcast, Liz Nable sits down with Tracy Harris — digital educator, business mentor, and founder of a seven-figure online business built almost entirely through Instagram — to talk about something most business owners overlook before they start pitching: whether their digital presence is actually set up to leverage the attention they're trying to attract.

Because here's the reality Liz sees ...

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