Hi, I’m Liz Nable.

My path to entrepreneurship happened by accident. I spent 15 years as a TV journalist, including six in New York, where I discovered barre workouts and saw their potential in Australia.

In 2011, my husband and I returned to Sydney with our young family right in the middle of the GFC. After a year of long hours at a 24-hour news desk, I decided it was time for change. With strong media skills but no fitness or business background, we bought a franchise and became Australia’s first Xtend Barre franchisees, opening our first studio in Sydney within six months.

Over the next eight years, we expanded to four locations and helped build national awareness for the brand through media coverage and free PR. I realised that understanding what the media wants and how to leverage it was a powerful growth tool.

Now, I teach women in small to medium businesses how to do exactly that. Through my masterclasses, courses, and workshops, I show you how to use the media to boost brand awareness, gain industry credibility, attract more customers, and grow sales often with little to no PR budget at all.