Applications close Tuesday 27 October · 10 places Applications open Tuesday 20 October · 10 places Applications for October have closed
Liz NableFormer TV news reporter and producer
Media Masters Academy
Go from hidden gem to household name in six weeks.
A six week live program where former TV news reporter and producer Liz Nable shows you how to find your story, pitch journalists yourself and land free media coverage. A simple, repeatable formula, without paying a PR agency.
- Live online
- 28 Oct to 10 Dec
- 10 places
About 5 minutes · Liz reads every applicationRead on to see how it works and what it costsJoin the free webinar to hear about the next round
Not ready yet? Join the free webinar first
Live with Liz
Liz NableFormer TV news reporter and producer
As featured in
Sound familiar?
Is this you?
- You know your business has huge potential, but you're not sure how to start getting press.
- PR feels overwhelming, so you've put it in the too hard basket.
- Self-promotion doesn't feel natural or comfortable.
- You keep seeing competitors in the media and wonder, "How are they doing this?"
- You've relied on Meta ads, and you're tired of rising costs and unpredictable results.
That's exactly why I created Media Masters Academy.
A PR agency is out of reach for most small businesses, and ads cost more every month. Media coverage is free, it builds trust that ads can't buy, and once you know how the media works you can keep getting it. In six weeks I'll show you the stories journalists actually want, how to pitch them, and how to turn each win into the next one. No sleazy self-promotion, no confusion. Just a clear formula you can follow.
Liz x
How the six weeks work
Six weeks. Four modules. Real journalists.
Runs Wednesday 28 October to Thursday 10 December, with a break from 13 to 23 November. Plan on 2 to 3 hours a week.
- Module 1
Your business in the media
Set clear goals, know your audience, and see how coverage grows your business.
- Module 2
Building your brand story
Find the story journalists care about, using Liz's Brand Story Formula.
- Module 3
Pitch like a pro
Write pitches with the Perfect Press Pitch Formula, with templates for TV, print, radio and podcasts.
- Module 4
Your reputation as an expert
Build your media kit and turn every win into more exposure across social, collaborations and Google.
- Bonus
Your media database
40,000+ contacts, and how to use them to pitch smarter in less time.
After the six weeks: 12 weeks of access to the course, lifetime access to the alumni group, and a pitching routine that takes about 2 hours a week.
Student results
What happens when you learn to pitch
1,192% spike in web traffic
“One 6-minute TV segment, 1,192% spike in web traffic, 789% surge in sign-ups. MMA didn't just give us a moment - it permanently lifted our business.”
Paige KilburnAcademy student4 national media wins in 30 days
“I started MMA with a lifelong fear of public speaking. I finished it with the Today Show producers on my speed dial.”
Jess RobertsonAcademy studentTwo national articles and two TV spots in month one
“Liz knows her craft. Don't sit on the fence, your business needs her.”
Monique Van TulderAcademy studentNow a regular on ABC radio
“I'm now a regular on ABC radio, featured in SMH, The Daily Telegraph, and overseas media. And I recently hosted an Artemis II launch event.”
Donna BurtonAcademy studentStudents have also been featured on The Today Show, Sunrise and The Morning Show, in The Daily Telegraph, The Sydney Morning Herald, AFR, SmartCompany and news.com.au, and on ABC and commercial radio.
Ready to be the next headline?
Apply for October
Meet your coach
Hi, I'm Liz.
Former TV news reporter and producer, now small business owner (just like you!).
I spent 15 years in TV newsrooms as a journalist and producer, including six years in New York. I've sat on the other side of the pitch, so I know what makes a journalist say yes.
Then I became a small business owner myself, as Australia's first Xtend Barre franchisee, and got featured in every major media organisation in Australia without spending a cent on PR. Media Masters Academy is the formula I used, with the curtain pulled right back.
- 15 years in TV news
- Host of the Media Magnet podcast
- Writes for Women's Agenda
Not ready to apply yet?
See how Liz teaches first
Join Liz's free webinar [date to confirm], then apply when you're ready.
Before you apply
Is it right for you?
Media Masters Academy is a small group, so every place counts. It's a great fit if:
- You own and run your businesswith a basic website and a professional email set up. No PR background needed.
- You can give it 2 to 3 hours a weekto watch, write and pitch for the six weeks.
- You want to do your own PRThis is group training with live coaching, not one on one or done for you.
Not quite there yet? The Media Readiness Bootcamp gets these foundations in place first.
Your investment
October round · 28 October to 10 December
A publicist typically costs $5,000 to $10,000 every month. Media Masters Academy costs less than one month of that, once, and the skills stay with you.
Pay in full · best value
$4,997
Includes a 30 minute one on one with Liz and 3 months of Inner Circle.
Two payments
$2,650 x 2
Two monthly payments, the first at checkout.
Three payments
$1,797 x 3
Three monthly payments, the first at checkout.
- ApplyAbout 5 minutes, one question at a time. Ask anything along the way.
- Hold your placeA $497 deposit, taken off your price if you're accepted and refunded if you're not.
- Hear from LizShe reads every application herself and emails you within 24 hours.
10 places · Applications close Tuesday 27 October · Prices in AUD
Questions
Do I need a big business or a PR background?
No. You don't need to be a certain revenue size or have a team. What matters is that you own and run your business and have a message worth sharing. Whether you're a founder, an entrepreneur or running a side hustle, if you're ready to step into the spotlight, this is for you.
How much time does it take?
Around 2 to 3 hours a week during the course: about an hour of training, an hour of live calls, and time to write and pitch. After the course, Liz's pitching routine takes about 2 hours a week, one hour to pitch and one to follow up.
How do the journalist pitch sessions work?
You pitch your story idea live to a working journalist or producer, in a small group. Each session runs 60 to 90 minutes. You do some pre-work so you're ready, and you leave with direct feedback even if your pitch isn't picked up on the spot. This round's guest experts: Liz to confirm.
Is it one on one coaching?
It's small group coaching with live feedback in every session and in the private group. If you pay in full, you also get a 30 minute one on one with Liz. Private coaching is available separately if you want more.
Why not just pay a publicist?
A publicist typically costs $5,000 to $10,000 a month. The Academy gives you the skills, templates and contacts to run your own PR for good. Even if you hire someone later, knowing how the media works makes you a better client.
How long do I have access?
12 weeks of access to the course (six during, six after), lifetime access to the alumni Facebook group, and three months of the media database. You can also join Inner Circle afterwards to stay consistent.
What happens if I'm not accepted?
Liz reads every application herself and emails you within 24 hours either way. If it isn't the right fit this round, your $497 deposit is refunded.
Can I pay in instalments?
Yes. Choose two monthly payments of $2,650 or three of $1,797 when Liz accepts your application.
Still have a question? Email Liz at liz@liznable.com or send her a DM on Instagram.
Your story is next
Let's make your business the one the media is chasing.
Applications for the October round close Tuesday 27 October. There are 10 places, and Liz reads every application herself.Applications for the October round open Tuesday 20 October. There are 10 places, and Liz reads every application herself.Applications for October have closed. Join the free webinar to hear first about the next round.
Apply for October Or join the free webinar first