Liz Nable 0:08
Hello, and welcome to Episode Zero of Nable My Business, the podcast. I'm so excited to finally get this baby out into the world, and to spend time talking with some of the most fascinating and successful people I know. I have been thinking about doing this podcast for such a long time. And the idea of what angle my podcast would take and how it would be formatted, has changed shape and pivoted many times as it evolved. You see my background is in journalism. And as some of you may know, I worked in TV news as a journalist and a producer for 15 years before turning my hand to start my own business. So talking to people and hearing their stories is one of my most favourite things to do. I have to be honest, though, the tech part of podcasting scared me for a while. And then there was the little issue of running my bricks and mortar businesses at the same time. So I have found many excuses not to pull the trigger, so I procrastinated for a long time. Then there was a pandemic. So you know, there goes another two years! But anyway, here I am. If you're a small to medium sized business owner tuning in, welcome, I am just like you and I have run my own small business for nearly 10 years. I have listened to so many podcasts in my journey as a small business owner, in my quest to constantly do things better. I wanted to learn how to work smarter, not harder, level up my business skills and make more money. It dawned on me one day while walking the dog that I will combine my knowledge of running a business and my experience using the media and free PR to grow my business to help other business owners do the same. During my decade of business, I have managed to get featured in almost every major news outlet in the country. I've been featured on television countless times, had personal profiles written up in women's magazines, done point of view pieces for large newspapers, and being listed in Top 100 lists for women in business and in my industry, and I've never spent a cent on PR. You see you don't need a million dollar budget, a big PR firm, a blockbuster celebrity or influencer profile to get your business or brand out into the world. You just need to know how the media works, the formula for what makes a good story and a little initiative and how to leverage that exposure and you can take your business from the world's best kept secret to Billion Dollar Baby for free. I have so many exciting guests lined up for you in Season One.
We'll will speak to Nat Barr, host of Seven's Sunrise, Australia's top rated breakfast television show, blur the lines a little with an incredible digital marketing expert and talk about what makes your brand media worthy, and how you can weave your business or your brand into the current news headlines of the day. I can't wait to share this with you. Make sure to subscribe so you'll never miss an episode. Thank you for listening to this episode of Nable my business. If you've loved it, please share it on Instagram and Facebook for your friends. I'm all about listening and learning from you my audience. So please pop a review on iTunes and let me know how you're enjoying the show. I'd love to hear from you. So if you have any questions, email me at Liz at liznable.com and if you want to know more about what I do, head over to www.liznable.com. I truly hope this podcast is a game changer for you. Whether you're a small business owner, a franchisee, you have a side hustle or you're just starting out. This is where you truly begin to build your own empire and the life of your dreams.
Transcribed by https://otter.ai
