Imagine receiving 300 emails a day, opening one or two of them, and deleting most of the rest. That is the inbox your media pitch is landing in.

Few people know that inbox better than Bryce Corbett. Across his career he has worked as a reporter, gossip columnist, TV producer and executive editor at some of Australia's biggest media outlets, from The Daily Telegraph and The Times in London to Sky News, The Australian Women's Weekly, The Australian Financial Review and 60 Minutes. He has also ...

Small business owners talk about this often: collectively, our voices make a far bigger difference than they do alone.

Getting featured in the media as an individual business is powerful. Free PR, real exposure, and a story told properly can shift the trajectory of a small business. But there is something even more significant that happens when small business owners come together and speak with one voice as an industry.

This blog is based on this Instagram reel.

The Power of a Collective Indu...

There is a new acronym small business owners need to understand, and it is going to matter more every single month from here on. It is called GEO — Generative Engine Optimisation — and it is reshaping how customers discover brands, products, and services through AI platforms like ChatGPT and Perplexity.

In Episode 8 of the Media Magnet Podcast, Liz Nable sits down with Ellie Sumner, Digital PR Director at Prosperity Media, to break down what GEO actually means, why it matters for anyone alre...

If you run a small business, this is a loving slap in the nicest possible way: it is not your fault, but it is your responsibility.

There is a book called The Courage to Be Disliked, based on Adlerian psychology. The core idea is simple. You cannot control what you were given, but you are responsible for what you do with it now. That principle hits differently when you are running a small business.

This blog is based on this Instagram reel.

Let's Be Honest About the Economy Right Now

It is a...

Landing your first piece of media coverage is exciting. But the real win is what happens after that - becoming the person a journalist thinks of next time they need an expert in your field.

Here are three simple but commonly overlooked habits that turn a one-off media moment into an ongoing relationship with journalists.

This blog is based on this Instagram reel.

1. Be Easy to Work With

This sounds obvious, but it is the single biggest factor in whether a journalist comes back to you. Be res...

If you're an Australian business owner who wants to be quoted in Fast Company, featured in Entrepreneur magazine, or cited as an expert source in The New York Times — this is the episode that shows you exactly how to make that happen.

In Episode 52 of the Media Magnet Podcast, Liz Nable sits down with Brett Farmiloe, founder and CEO of Featured.com and the man behind the revival of HARO (Help a Reporter Out) — the world's largest platform connecting expert sources with journalists.

Whether ...

Getting media coverage is one thing. Being ready for it is another.

In Episode 54 of the Media Magnet Podcast, Liz Nable sits down with Tracy Harris — digital educator, business mentor, and founder of a seven-figure online business built almost entirely through Instagram — to talk about something most business owners overlook before they start pitching: whether their digital presence is actually set up to leverage the attention they're trying to attract.

Because here's the reality Liz sees ...

What does an editor at one of Australia's leading small business publications actually want to see in a pitch?

In Episode 64 of the Media Magnet Podcast, Liz Nable sits down with Tim Ladhams — editor of Inside Small Business — for one of the most practically useful episodes the show has produced. Tim opens up about exactly what crosses his desk every day, what gets deleted immediately, what makes him stop and read, and how Australian small business owners — at any age or stage — can get thei...

Most small business owners assume TV news is out of reach. Too big, too fast, too competitive. They picture a chaotic newsroom and assume their story would never cut through.

Claire Pitman has spent years as a television news executive producer. She is the person who decides what makes it to air. And her message to small business owners is clear: there is more opportunity than you think — you just need to understand how a newsroom actually works before you pick up the phone.

In Episode 3 of...

When Sienna Jovcevski posted a meme on Instagram, she wasn't trying to get media coverage.

She was just a 17-year-old business owner, reacting to the Federal Budget the same way the rest of us were: with a mix of disbelief and dark humour.

But what happened next is one of the most powerful examples of earned media I've seen in my entire career as a journalist and media trainer. And it has everything to teach small business owners about the power of a well-timed story.

Who Is Sienna Jovcevsk...