Media Magnet Podcast | Episode 52 | Listen here: Breaking into Global Media: Insider Tips for Australian Entrepreneurs with HARO's Brett Farmiloe

If you're an Australian business owner who wants to be quoted in Fast Company, featured in Entrepreneur magazine, or cited as an expert source in The New York Times — this is the episode that shows you exactly how to make that happen.

In Episode 52 of the Media Magnet Podcast, Liz Nable sits down with Brett Farmiloe, founder and CEO of Featured.com and the man behind the revival of HARO (Help a Reporter Out) — the world's largest platform connecting expert sources with journalists.

Whether you're brand new to media call-out services or already using SourceBottle for local PR, this episode is your introduction to the international stage.

What Is HARO and How Does It Work?

HARO — Help a Reporter Out — has been connecting journalists with expert sources since 2008. It is the global equivalent of Australia's SourceBottle, but operating at ...

Media Magnet Podcast | Episode 54 | Listen here: Preparing for Publicity: 13 Ways to Optimise Your Instagram for Media and PR with Tracy Harris

Getting media coverage is one thing. Being ready for it is another.

In Episode 54 of the Media Magnet Podcast, Liz Nable sits down with Tracy Harris — digital educator, business mentor, and founder of a seven-figure online business built almost entirely through Instagram — to talk about something most business owners overlook before they start pitching: whether their digital presence is actually set up to leverage the attention they're trying to attract.

Because here's the reality Liz sees regularly in her own business: founders want media coverage, but their Instagram hasn't been updated in three months, their bio doesn't explain who they help or why, and there's no clear next step for someone who lands on their profile. Getting featured in a major outlet and sending people to a half-built Instagram page is a wasted opportunity.

This epi...

Media Magnet Podcast | Episode 64 | Listen here: Inside Small Business Editor: "I Want to Hear From Founders" with Tim Ladhams

What does an editor at one of Australia's leading small business publications actually want to see in a pitch?

In Episode 64 of the Media Magnet Podcast, Liz Nable sits down with Tim Ladhams — editor of Inside Small Business — for one of the most practically useful episodes the show has produced. Tim opens up about exactly what crosses his desk every day, what gets deleted immediately, what makes him stop and read, and how Australian small business owners — at any age or stage — can get their story published.

The short version: Tim wants to hear from you. Not your PR agency. Not a big corporate communications team. You.

Here is everything he shared.

What Is Inside Small Business?

Inside Small Business has been running for around 11 years and publishes five stories a day online. The content mix includes two to three news stories — typically driven by r...

Media Magnet Podcast | Summer Series: Episode 3 | Listen here: From Inbox to 6pm Bulletin: How to Get Your Story on TV with Claire Pitman

Most small business owners assume TV news is out of reach. Too big, too fast, too competitive. They picture a chaotic newsroom and assume their story would never cut through.

Claire Pitman has spent years as a television news executive producer. She is the person who decides what makes it to air. And her message to small business owners is clear: there is more opportunity than you think — you just need to understand how a newsroom actually works before you pick up the phone.

In Episode 3 of the Media Magnet Podcast, Liz Nable sits down with Claire for one of the most practical breakdowns of TV news pitching available to Australian business owners. If you have ever wondered how to get your business on TV, this is the episode that gives you the roadmap.

The Number One Thing TV News Needs From You: Pictures

Television is a visual medium. Thi...

When Sienna Jovcevski posted a meme on Instagram, she wasn't trying to get media coverage.

She was just a 17-year-old business owner, reacting to the Federal Budget the same way the rest of us were: with a mix of disbelief and dark humour.

But what happened next is one of the most powerful examples of earned media I've seen in my entire career as a journalist and media trainer. And it has everything to teach small business owners about the power of a well-timed story.

Who Is Sienna Jovcevski?

Sienna Jovcevski is the founder of Tweeny Skin, a skincare brand she launched at just 12 years old after she couldn't find products formulated for her age group. She's now 17, she's been running her business for five years, and earlier this year, she and her mum completed the Media Masters Academy as part of our 2025 cohort.

She is, in every sense, exactly the kind of founder journalists love: young, articulate, solving a real problem, with a story that writes itself.

The Meme That Chang...

Friday started with a phone call at 5am.

Sunrise needed a guest expert. Their regular couldn't make it. Could I be there?

I said yes.

By that night, the reel I filmed afterwards had been seen by 345,000 people. 20,000 likes. 3,800 shares. 1,200 comments.

And within days, The Sunday Telegraph, a weekend magazine, and Women's Agenda had all come to me.

Here's what actually happened, and more importantly, why.

What the Segment Was About

Boost Juice founder Janine Allis had posted something that cut through the noise after the Federal Budget landed on Tuesday night. She was calling out what the budget means for innovation, specifically the removal of the 50% capital gains tax discount and what that signals for Australia's startup culture.

It was the conversation small business owners were already having privately. Janine said it publicly. And it exploded.

I joined Nat Barr and Luke Bona on the Sunrise Hot Topics segment to talk about it.

Then I came home, opened my phone, and f...