Most small business owners assume TV news is out of reach. Too big, too fast, too competitive. They picture a chaotic newsroom and assume their story would never cut through.

Claire Pitman has spent years as a television news executive producer. She is the person who decides what makes it to air. And her message to small business owners is clear: there is more opportunity than you think — you just need to understand how a newsroom actually works before you pick up the phone.

In Episode 3 of...

When Sienna Jovcevski posted a meme on Instagram, she wasn't trying to get media coverage.

She was just a 17-year-old business owner, reacting to the Federal Budget the same way the rest of us were: with a mix of disbelief and dark humour.

But what happened next is one of the most powerful examples of earned media I've seen in my entire career as a journalist and media trainer. And it has everything to teach small business owners about the power of a well-timed story.

Who Is Sienna Jovcevsk...

Friday started with a phone call at 5am.

Sunrise needed a guest expert. Their regular couldn't make it. Could I be there?

I said yes.

By that night, the reel I filmed afterwards had been seen by 345,000 people. 20,000 likes. 3,800 shares. 1,200 comments.

And within days, The Sunday Telegraph, a weekend magazine, and Women's Agenda had all come to me.

Here's what actually happened, and more importantly, why.

What the Segment Was About

Boost Juice founder Janine Allis had posted something...

Today on the podcast we’re delving into the often highly underestimated area of the media which is LOCAL NEWS.

You could be forgiven for thinking that due to the decline of physical print editions of local papers and magazines over the years, that news media in the suburbs is dead.  But you’d be wrong.

No matter how many Facebook ads you take out, Google Ad words or social media posts, nothing quite replaces the power of a feature in the local news media..even now…and just because they might n...

If you're feeling like you're struggling to connect with your audience and be authentic with them, then this episode is for you!

"I back myself. I know I've launched the biggest brands into this market. I back myself."

Tory Archbold is a businesswoman, entrepreneur, and media personality from Australia. She is the CEO and founder of Powerful Steps, a brand and communications agency, and the host of the podcast Powerful Stories.

This is Tory Archbold's story...

Tory Archbold is a successful businessw...

Spend just a few minutes with pencil artist Cathy Hamilton and you know you’re in the company of one of those iconic Aussie characters who just epitomises all the best bits of the bush.

Humble, humorous, happy, and pretty matter-of-fact about her success, she’s arguably one of Australia’s most well-known pencil artists and a very talented one at that.

Inspired by the farm animals in and around her home, a beef farm, just outside Cootamundra in rural NSW, Cathy initially started drawing again a...

Jane Cay, doesn't run her business like most entrepreneurs. 

She's like the anti-entrepreneur, doing the opposite of what most business owners do, which is spend a ton of time and money in parts of the business that traditionally don’t “make” money.

Ironically, it's precisely that laser focus on team, culture, customer experience and sustainability over the last 14 years that’s enabled Birdsnest, Jane's online and retail fashion business, to grow 30 times in size from it's infancy and employ 1...

Buy from the Bush is arguably one of the biggest social movements and public buy-in campaigns Australians have witnessed in the last decade….and it all started on Canva from a kitchen table in a country farmhouse in Central West NSW.

Three years of no rain crippled rural Australia, both it’s farms and their families and the towns that held them together. The knock-on effects had a devastating impact on everything from small businesses in towns to the mental health of farmers and their families....

Buy from the Bush is arguably one of the biggest social movements and public buy-in campaigns Australians have witnessed in the last decade….and it all started on Canva from a kitchen table in a country farmhouse in Central West NSW.

Three years of no rain crippled rural Australia, both it’s farms and their families and the towns that held them together. The knock-on effects had a devastating impact on everything from small businesses in towns to the mental health of farmers and their families....

Meet Jemima Aldridge, the country style icon and co-founder of Dubbo Institution Saddler & Co and luxury accommodation home, The Repose.  She's so self-deprecating about her success it's silly.

But Jemima's clearly no fool...bubbling with country charm, talkative and ambitious, Jemima is one half of a dynamic husband and wife duo who started their business 12 years ago on a whim after her partner, Bede, lost his job as a saddle maker in Dubbo.   

Ask anyone who lives within a 500 kilometre rad...