Media Magnet Podcast | Episode 52 | Listen here: Breaking into Global Media: Insider Tips for Australian Entrepreneurs with HARO's Brett Farmiloe

If you're an Australian business owner who wants to be quoted in Fast Company, featured in Entrepreneur magazine, or cited as an expert source in The New York Times — this is the episode that shows you exactly how to make that happen.

In Episode 52 of the Media Magnet Podcast, Liz Nable sits down with Brett Farmiloe, founder and CEO of Featured.com and the man behind the revival of HARO (Help a Reporter Out) — the world's largest platform connecting expert sources with journalists.

Whether you're brand new to media call-out services or already using SourceBottle for local PR, this episode is your introduction to the international stage.

What Is HARO and How Does It Work?

HARO — Help a Reporter Out — has been connecting journalists with expert sources since 2008. It is the global equivalent of Australia's SourceBottle, but operating at ...

Media Magnet Podcast | Episode 64 | Listen here: Inside Small Business Editor: "I Want to Hear From Founders" with Tim Ladhams

What does an editor at one of Australia's leading small business publications actually want to see in a pitch?

In Episode 64 of the Media Magnet Podcast, Liz Nable sits down with Tim Ladhams — editor of Inside Small Business — for one of the most practically useful episodes the show has produced. Tim opens up about exactly what crosses his desk every day, what gets deleted immediately, what makes him stop and read, and how Australian small business owners — at any age or stage — can get their story published.

The short version: Tim wants to hear from you. Not your PR agency. Not a big corporate communications team. You.

Here is everything he shared.

What Is Inside Small Business?

Inside Small Business has been running for around 11 years and publishes five stories a day online. The content mix includes two to three news stories — typically driven by r...

Media Magnet Podcast | Summer Series: Episode 3 | Listen here: From Inbox to 6pm Bulletin: How to Get Your Story on TV with Claire Pitman

Most small business owners assume TV news is out of reach. Too big, too fast, too competitive. They picture a chaotic newsroom and assume their story would never cut through.

Claire Pitman has spent years as a television news executive producer. She is the person who decides what makes it to air. And her message to small business owners is clear: there is more opportunity than you think — you just need to understand how a newsroom actually works before you pick up the phone.

In Episode 3 of the Media Magnet Podcast, Liz Nable sits down with Claire for one of the most practical breakdowns of TV news pitching available to Australian business owners. If you have ever wondered how to get your business on TV, this is the episode that gives you the roadmap.

The Number One Thing TV News Needs From You: Pictures

Television is a visual medium. Thi...