Imagine receiving 300 emails a day, opening one or two of them, and deleting most of the rest. That is the inbox your media pitch is landing in.

Few people know that inbox better than Bryce Corbett. Across his career he has worked as a reporter, gossip columnist, TV producer and executive editor at some of Australia's biggest media outlets, from The Daily Telegraph and The Times in London to Sky News, The Australian Women's Weekly, The Australian Financial Review and 60 Minutes. He has also ...

Anyone can throw a thousand dollars behind Meta ads. You can take out a billboard, advertise on TV, or shout from the rooftops on social media.

But nothing builds trust, credibility and reputation like organic media and free PR.

I spent 15 years as a TV news journalist before spending another 15 as a small business owner. Now I teach small business owners how to get featured in the media, and there is one piece of advice I repeat more than any other.

Prepare before you pitch.

Write it down. ...

Small business owners talk about this often: collectively, our voices make a far bigger difference than they do alone.

Getting featured in the media as an individual business is powerful. Free PR, real exposure, and a story told properly can shift the trajectory of a small business. But there is something even more significant that happens when small business owners come together and speak with one voice as an industry.

This blog is based on this Instagram reel.

The Power of a Collective Indu...

If you're an Australian business owner who wants to be quoted in Fast Company, featured in Entrepreneur magazine, or cited as an expert source in The New York Times — this is the episode that shows you exactly how to make that happen.

In Episode 52 of the Media Magnet Podcast, Liz Nable sits down with Brett Farmiloe, founder and CEO of Featured.com and the man behind the revival of HARO (Help a Reporter Out) — the world's largest platform connecting expert sources with journalists.

Whether ...

Most small business owners assume TV news is out of reach. Too big, too fast, too competitive. They picture a chaotic newsroom and assume their story would never cut through.

Claire Pitman has spent years as a television news executive producer. She is the person who decides what makes it to air. And her message to small business owners is clear: there is more opportunity than you think — you just need to understand how a newsroom actually works before you pick up the phone.

In Episode 3 of...