How to Get Featured in Inside Small Business: An Editor's Honest Guide with Tim Ladhams
Media Magnet Podcast | Episode 64 | Listen here: Inside Small Business Editor: "I Want to Hear From Founders" with Tim Ladhams
What does an editor at one of Australia's leading small business publications actually want to see in a pitch?
In Episode 64 of the Media Magnet Podcast, Liz Nable sits down with Tim Ladhams — editor of Inside Small Business — for one of the most practically useful episodes the show has produced. Tim opens up about exactly what crosses his desk every day, what gets deleted immediately, what makes him stop and read, and how Australian small business owners — at any age or stage — can get their story published.
The short version: Tim wants to hear from you. Not your PR agency. Not a big corporate communications team. You.
Here is everything he shared.
What Is Inside Small Business?
Inside Small Business has been running for around 11 years and publishes five stories a day online. The content mix includes two to three news stories — typically driven by r...
How to Get Your Business on TV: Inside Tips from a News Executive Producer
Media Magnet Podcast | Summer Series: Episode 3 | Listen here: From Inbox to 6pm Bulletin: How to Get Your Story on TV with Claire Pitman
Most small business owners assume TV news is out of reach. Too big, too fast, too competitive. They picture a chaotic newsroom and assume their story would never cut through.
Claire Pitman has spent years as a television news executive producer. She is the person who decides what makes it to air. And her message to small business owners is clear: there is more opportunity than you think — you just need to understand how a newsroom actually works before you pick up the phone.
In Episode 3 of the Media Magnet Podcast, Liz Nable sits down with Claire for one of the most practical breakdowns of TV news pitching available to Australian business owners. If you have ever wondered how to get your business on TV, this is the episode that gives you the roadmap.
The Number One Thing TV News Needs From You: Pictures
Television is a visual medium. Thi...
How a 17-Year-Old Founder Accidentally Landed in Parliament and on the Channel Nine News Without a Single Pitch
When Sienna Jovcevski posted a meme on Instagram, she wasn't trying to get media coverage.
She was just a 17-year-old business owner, reacting to the Federal Budget the same way the rest of us were: with a mix of disbelief and dark humour.
But what happened next is one of the most powerful examples of earned media I've seen in my entire career as a journalist and media trainer. And it has everything to teach small business owners about the power of a well-timed story.
Who Is Sienna Jovcevski?
Sienna Jovcevski is the founder of Tweeny Skin, a skincare brand she launched at just 12 years old after she couldn't find products formulated for her age group. She's now 17, she's been running her business for five years, and earlier this year, she and her mum completed the Media Masters Academy as part of our 2025 cohort.
She is, in every sense, exactly the kind of founder journalists love: young, articulate, solving a real problem, with a story that writes itself.
